AnyMind Group

End-to-end platforms for e-commerce, marketing, logistics

Performance Marketing Manager

Performance & Paid MarketingPosted on Nov 3

Full-timeBangkok, ThailandIn-person

About the Job

Requirements

Have 4–6+ years of hands-on and strategic performance marketing experience, primarily in e-commerce marketplaces, social commerce, or high-growth digital agencies.
Have proven experience managing Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads Manager, Meta CPAS, Google Ads, and Google Tag Manager.
Be able to mentor team members, manage stakeholder expectations, and remain composed and resilient during peak campaign pressures.
Be able to analyze complex datasets, identify growth opportunities, and design structured test-and-learn roadmaps that drive measurable commercial impact.
Have exceptional communication and presentation skills in English and Thai, with the ability to establish rapport, align cross-functional teams, and influence C-suite and brand stakeholders.

Responsibilities

Lead the end-to-end performance marketing roadmap across marketplace advertising, including Shopee Ads and Lazada Sponsored Solutions, and social commerce ecosystems, including TikTok Shop Ads and Meta CPAS, translating client business goals into actionable, high-return-on-ad-spend media strategies.
Oversee full-funnel media budgets and real-time performance optimization across gross merchandise value, return on ad spend, cost-to-income ratio, cost per acquisition, and customer acquisition cost during standard periods and major campaigns.
Coach, develop, and guide junior and senior executives within the performance marketing team, fostering ownership, analytical rigor, and continuous learning.
Oversee technical implementations, including deep linking, product catalog feeds through Google Merchant Center and TikTok Catalog, server-side tagging, and attribution models, to maintain data integrity and accurate performance reporting.
Partner with Commercial, Brand Operations, and Sales leadership to optimize margin structures, manage client advertising budgets dynamically, and maximize client profitability.
Synthesize complex data into high-level dashboards and executive-ready business reviews, delivering strategic insights to guide executive decisions and strengthen brand client partnerships.
Champion continuous A/B testing and agile frameworks, and align cross-functional teams to integrate performance marketing with influencer marketing, live commerce, and customer relationship management initiatives.

AnyMind encourages and nurtures a growth mindset—supporting those who are eager to challenge themselves, deliver results, and proactively develop their careers. We provide an environment where ambition and performance lead to limitless opportunities for growth, and where anyone willing to take ownership of their journey will always find new doors to open.

We are looking for an ambitious, strategic, and high-impact Performance Marketing Manager specializing in E-Commerce to drive scalable GMV, market share, and revenue growth for top-tier global and regional brands across Southeast Asia. In this role, you will lead the strategic vision, execution, and continuous optimization of multi-channel performance media across major Marketplaces (Shopee, Lazada) and Social Commerce platforms (TikTok Shop). As a key leader within our commercial ecosystem, you will bridge the gap between high-level brand strategy and operational excellence managing budgets, mentoring emerging talent, and collaborating closely with Commercial, Key Account Management, and Brand Operations teams. If you thrive in a fast-paced environment fueled by rapid experimentation, data integrity, and a relentless growth mindset, this is your opportunity to shape the future of commerce at AnyMind Group.

What You'll Do

Strategic Leadership & Campaign Ownership: Spearhead the end-to-end performance marketing roadmap across Marketplace Ads (Shopee Ads, Lazada Sponsored Solutions) and Social Commerce ecosystems (TikTok Shop Ads, Meta CPAS), translating client business goals into actionable, high-ROI media strategies.
Performance Scaling & ROAS Optimization: Oversee full-funnel media budgets and enforce real-time performance optimization (GMV, ROAS, CIR, CPA, CAC) across standard periods and high-stakes mega campaigns (e.g., 9.9, 11.11, 12.12, Payday events).
Team Mentorship & Capability Building: Coach, develop, and guide junior and senior executives within the performance marketing team; foster a culture of ownership, analytical rigor, and continuous learning.
Advanced Tracking & Attribution Frameworks: Oversee technical implementations, including deep linking, product catalog feeds (Google Merchant Center, TikTok Catalog), server-side tagging, and attribution models to maintain data integrity and accurate performance reporting.
Commercial & P&L Alignment: Partner proactively with Commercial, Brand Operations, and Sales leadership to optimize margin structures, manage client ad budgets dynamically, and maximize client profitability.
Executive Reporting & Strategic Insights: Synthesize complex data into high-level dashboards and executive-ready business reviews, delivering strategic insights that guide executive decisions and deepen brand client partnerships.
Cross-Functional Collaboration & Innovation: Champion continuous A/B testing and agile frameworks; align cross-functional teams to integrate performance marketing with influencer marketing, live commerce, and CRM initiatives.

Who You Are

Experience 4 - 6+ years of hands-on and strategic performance marketing experience, primarily within E-Commerce marketplaces, social commerce, or high-growth digital agencies.
Deep, proven mastery in managing Shopee Ads, Lazada Sponsored Solutions, TikTok Shop Ads Manager, Meta CPAS, Google Ads, and Google Tag Manager (GTM).
Track record of mentoring team members, managing stakeholder expectations effectively, and maintaining composure and resilience during peak campaign pressures.
Strong capability to dissect complex datasets, identify growth levers, and design structured test-and-learn roadmaps that drive measurable commercial impact. Influence & Stakeholder Management: Exceptional communication and presentation skills in both English and Thai, capable of establishing rapport, aligning cross-functional teams, and influencing C-suite and brand stakeholders.
Embodies a strong Growth Mindset, Grit in the face of ambiguity, and a relentless drive for innovation and operational excellence.

Why You'll Love It

Advanced AI tools for all positions
Creative office at Emporium Tower
Competitive Salary
Performance Review (2 times per year)
Annual Performance Bonus
Annual Paid Leave
Marriage, Compassionate, and Parental Leaves
Health Insurance
Social Security
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
TGIF and other fun events at office

About the Company

AnyMind Group

End-to-end platforms for e-commerce, marketing, logistics

AnyMind Group provides a suite of proprietary platforms that support e-commerce, marketing, manufacturing, and logistics in Asia. It offers end-to-end solutions for enterprises, publishers, and creators, helping them streamline operations and maximize revenue. Its products include AnyTag for influencer marketing, AnyDigital for advertising, and AnyManager for publisher revenue management, all delivered via subscriptions, transaction-based fees, and value-added services. The company differentiates itself by offering an integrated, cross-function platform ecosystem tailored to the Asian market and focused on reducing customer acquisition costs and improving conversion rates through data-driven advertising and influencer tools. Its goal is to help clients grow revenue and optimize operations across their business functions.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 2016

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