Dentsu

Marketing analytics and digital advertising solutions

Creative Group Head

Copywriting & Creative WritingUpdated on Nov 13

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Responsibilities

Write narratives, scripts, storyboards, annotations, and treatments.
Express ideas clearly, on brand, on message, and targeted to the audience.
Present ideas with structure and parity to the wider internal team and, occasionally, externally to clients.
Understand brand continuity, brand guidelines, and brand positioning.
Support the effective use of technology and its applications to solve business problems.
Contribute work to pitches.
Drive, define, and provide feedback on brief quality, regular reviews, feedback channels, creative quality, and collaboration.
Proactively identify opportunities for creative work to be performed for clients, with guidance from seniors and directors.
Execute creative concepts together with the Art Director at the direction of the Creative Director.
Conceptualize and realize ideas through comprehensive use of language and the written word.
Think holistically about how an idea comes to life through all creative channels of a consumer experience.
Develop language and copy in short and long form to establish the tonality of ideas.
Mentor junior team members and encourage learning.

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Job Description:

Key responsibilities:

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

Location:

Shanghai - Haisu Plaza

Brand:

Isobar

Time Type:

Full time

Contract Type:

Fixed Term Contract （固定期限）

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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