AI Product Director

Marketing is in constant reinvention, and AI is moving faster than ever. Most of our clients have already invested in tools such as Claude, ChatGPT and Copilot, yet very few have changed how their marketing organisations work because of them. The teams that learn fastest will win. 

This role is for an experienced AI product director who has led transformation in or for marketing organisations and has seen AI change how teams work. You bring the structure of a consultant, the credibility of a marketer and hands-on fluency with today's AI tools.

Role Summary

You'll decide which agentic systems are worth building to transform how millions of customers experience brands every day: from a beverage giant's marketing campaign to a global retailer's in-store assistant or an iconic carmaker's ownership journey. You own product direction, investment, and commercial performance across a portfolio of AI Accelerators that we bring to our clients. You'll decide where to invest in reusable AI Accelerators, ensure AI Consultants can scale them across clients, and line manage a team of AI Product Managers delivering the work. The hard, interesting part of this job is that we're an agency first: sold client work will sometimes have to win over product ambition, and your job is to find the pragmatic path anyway — pulling a reusable pattern, a piece of IP, or a genuine lesson out of bespoke work rather than treating it as a dead end.

What will your day look like?

• Deliver AI Solutions to Clients: Lead AI Product Manager team to successfully deliver state-of-the-art agentic solutions in collaboration with AI Solution Consultants, AI Engineers, and AI Architects. 

• Set Strategic Vision & Portfolio Strategy: Define the AI product vision across domains and make data-driven investment decisions, including building business cases to fund AI Accelerators based on effort/value, unit economics, and margins.

• Drive Commercial Performance: Maintain commercial accountability (revenue, cost, margin), prioritization, and investment calls across the AI Accelerator portfolio.

• Build Reusable Scalable Assets: Lead the creation of reusable AI product assets that allow teams to scale selling existing solutions across clients rather than building from scratch every time.

• Establish Product Excellence: Make deliberate build-vs-reuse choices and set the standard for discovery, scoping, and success metrics across the PM team while maintaining a deep view of the evolving AI product landscape.

• Act as an Executive Advisor: Serve as a trusted product advisor to senior client stakeholders and internal leadership on high-stakes investment and product decisions.

• Lead & Mentor: Line manage, mentor, and coach a team of AI Product Managers on product practice and delivery discipline.

Who are you going to work with?

• AI Product Managers: Your direct team, whom you will line manage, mentor, and coach in product discipline and execution.

• AI Solution Consultants: Key partners who will take your scalable AI Accelerators to client accounts and deploy them at scale.

• Engineers & Architects: Technical counterparts with whom you’ll evaluate system design trade-offs, technical feasibility, and build-vs-buy decisions.

• Senior Clients & Executive Leadership: High-level stakeholders whom you will guide through strategic AI investments and product decisions.

• Cross-Functional Client Delivery Teams: Account leaders and delivery teams with whom you'll navigate competing account priorities and resource allocation.

What do you bring to the table?

• You are AI-native: You work with the agent in the middle, and you have built things with Claude, ChatGPT or Cursor: a workflow you automated, a skill others use, a tool you wired together. We will ask you to walk us through the process, not just the output.

• Product Leadership: Significant experience owning strategy, roadmaps, and delivery for AI-enabled products or platforms.
• You know marketing. Much of your time has been in or with marketing, CRM, loyalty or CX organisations, and you understand how campaign planning, content production, CRM and personalisation really work.

• Client Delivery Experience: Proven ability to drive AI Accelerator development within client delivery environments while balancing competing account priorities and engineering capacity.

• People Leadership: A proven track record of managing, coaching, and mentoring product managers in delivery discipline.

• Commercial Acumen: Strong commercial judgment with experience building investment cases, evaluating unit economics/margins, and making credible build-vs-buy/reuse decisions based on market research.

• Technical Fluency: Ability to credibly discuss system architecture, technical trade-offs, and design with engineers and architects.