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Highwire

B2B professional performance conditioning for teams

Director of Social

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-time$110k - $150kRemote

About the Job

Requirements

  • Seven or more years of social media strategy and agency experience, focused on business-to-business clients in technology or healthcare.
  • Proven success creating and executing social campaigns that drive engagement and deliver results.
  • Strong understanding of organic and paid social strategies, with experience across multiple platforms.
  • Solid understanding of digital marketing and its role in a broader social strategy.
  • Ability to adapt strategies based on client goals, audience insights, and performance data.
  • Strong project management skills to manage multiple campaigns and meet deadlines.

Responsibilities

  • Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
  • Collaborate with account and creative teams to produce social content that resonates with target audiences and drives engagement.
  • Build client relationships, provide strategic counsel, and ensure social initiatives achieve measurable success.
  • Monitor industry trends and emerging social platforms, refine strategies, and suggest new approaches for client campaigns.
  • Coordinate with internal teams to execute social campaigns, manage timelines, and meet quality standards.
  • Monitor, analyze, and report on campaign performance, providing actionable insights and optimization recommendations.
  • Support junior team members with guidance and feedback to help them develop and produce high-quality work.
  • Prioritize and manage campaign timelines to deliver work on time and meet client expectations.
  • Contribute to internal training on trends, best practices, and social media tools.
  • Participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments.
  • Set and track personal development goals with a manager and seek opportunities for professional growth.
  • Stay current on social media trends and best practices through professional development.

About the Company

Highwire

B2B professional performance conditioning for teams

Highwire is a business-to-business training provider that helps corporate teams perform better under pressure. It runs facilitator-led, high-intensity simulations and group coaching for cohorts of up to 25 professionals, focusing on real-world practice in decision-making under ambiguity, feedback, and clear communication. The program is built on Knopman Marks’ decades of exam-prep and professional development experience, with at least 70% of each session devoted to active, real-world practice and immediate, actionable coaching. This approach aims to close the readiness gap between managers’ performance expectations and teams’ self-perception by building deliberate practice habits in high-stakes environments. Highwire’s goal is to improve workplace readiness and practical skills so professionals can perform reliably in critical moments.

Company size
1-10
Company stage
Growth Equity (Venture Capital)
Total funding
$1.2M
Headquarters
West Windsor Township, New Jersey
Founded
2008

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