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The Hoffman Agency

Global communications and content marketing agency

Senior Account Executive

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Communications, Journalism, Public Relations, Business, Marketing, or a related field.
  • Three to five years of experience in public relations, communications, or social media, preferably within an agency environment.
  • Experience working on business-to-business communications programs and independently managing projects or client relationships.
  • Strong writing and communication skills in both Chinese and English, including the ability to develop high-quality client-facing content and communicate confidently with clients and overseas teams.
  • A good understanding of the media landscape and experience with media engagement and industry events or trade shows.
  • Strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.
  • Ability to take ownership and work independently.
  • Openness to business-to-business and technology sectors.

Responsibilities

  • Develop public relations and social media content, including press releases, executive briefing materials, media question-and-answer documents, byline articles, media pitches, and other client-facing materials.
  • Monitor media coverage and prepare media reports, campaign recaps, and other account deliverables, ensuring accuracy, relevance, and timely delivery.
  • Work with account teams and clients to support client programs, contribute ideas, and deliver projects effectively and on schedule.
  • Support planning and execution of media engagements, industry events, trade shows, and other integrated communications activities.
  • Build, maintain, and use media relationships across business, financial, technology, industrial, and automotive sectors; support media outreach, story development, and interview opportunities.
  • Own assigned projects and client relationships, providing proactive communications support and recommendations.
  • Contribute to retainer and new-business pitches, proposals, and other account development activities.

Desired Qualifications

  • Strong traditional public relations skills together with hands-on social media experience are preferred.
  • Experience in the automotive or semiconductor industries is a plus.
  • Experience with new-business pitches, proposals, or social media platforms such as WeChat and Red is a plus.

About the Company

The Hoffman Agency

Global communications and content marketing agency

The Hoffman Agency provides communications services including digital content marketing, thought leadership, and traditional PR to help brands stand out and support sales. It creates storytelling-driven campaigns and content, and runs workshops for executives and teams to build internal storytelling capability. It operates globally across Asia, Europe, and the United States, coordinating multi-country campaigns to maintain cohesive messaging across markets. Its cross-border, collaborative approach uses cross-region thinking and content to deliver integrated campaigns, with a focus on storytelling that resonates with journalists and audiences and drives media interest and sales impact.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
San Jose, CA
Founded
1987

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