Digital Sales & Activation Analyst

The Specialty Digital Sales & Activation Analyst serves as a critical driver to unlock digital growth for the Mars Pet Nutrition portfolio in the Specialty channel. This position is responsible for driving digital penetration by optimizing our digital shelf presence, content processes, and helping execute strategic digital activations.

A central vision for this role is to help build a solid digital foundation across our Specialty business, with a focus on Petsmart, Petco, PSP and Tractor Supply Company. Through flawless execution of our digital shelf strategy, this role will help Mars close competitive gaps and help transition us to a sustainable competitive advantage through a "test-and-learn" mentality and ultimately help establish Mars as a trusted digital thought leader with our retail partners.

We are looking for an analytical, naturally curious, and resourceful professional who is eager to solve complex problems and grow within the Mars organization.

What will be your key responsibilities:

• Digital Merchandising: Optimize the end-to-end content process and strategy for Mars Pet Nutrition brands to improve content, discoverability, conversion, and overall digital shelf excellence on Specialty platforms. 
• Help Build Digital Foundation and Operational Tools: Build digital scorecards (utilizing Excel, PowerBI) to track digital sales KPIs and communicate performance visibility to the broader team with a focus on actionable insights.
• Ad-Hoc Analysis & Deep Dives: Utilize Retailer data dashboards, digital store walks, and other data sources to perform analytical deep-dives, proactively identifying competitive dynamics, content gaps, and digital growth opportunities.
• Activation Partnership & Analysis: Collaborate with the Activation Manager to assist in crafting, executing, and analyzing custom digital activation plans and last mile delivery campaigns with our retailers. Execute and optimize activations to achieve sales objectives while championing a “test-and-learn” mentality.

Must-Have Qualifications

• Bachelor’s Degree.
• 1-2 years of CPG experience in eCommerce, data analytics, sales, or category management.
• Advanced technical proficiency in Microsoft Excel and PowerPoint, with strong written and verbal communication skills.
• Proven analytical skills driven by natural curiosity and a desire to solve complex problems.
• Successful experience building collaborative relationships across internal teams and stakeholders.

• Highly motivated with a passion for continuous improvement and bias for action
• Comfort with ambiguity and ability to manage various responsibilities at one time

Preferred Qualifications

• Proficiency or hands-on experience with PowerBI is a strong plus.
• Demonstrated experience using retailer data dashboards
• Ability to benchmark market best practices in search, placement, content & ratings/review.

What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.