Director of Marketing & Product Management

At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. 
 
Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute.  Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people 
 
Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.
 
Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community. 

Job Description:

Join AriensCo, as the Director of Marketing & Product Management for the Ariens Brand, a name synonymous with quality and durability. In this role, you are more than a strategist; you are building on a legacy that has been shaping the American Landscape for over 90 Years. Your role will be accountable for driving the Ariens brand into its next generation of success by managing a multi-category product portfolio including lawn and snow, building innovative multi-channel go-to-market strategies, creating impactful marketing to drive sales, and developing visionary advertising initiatives as an industry-leading brand.

This position offers the potential for a hybrid work arrangement, with onsite work in Brillion, WI, expected for approximately one week each month.

THE DAY TO DAY...

• Product Portfolio: Own the strategic direction of the product portfolio, including roadmap prioritization and lifecycle management
• Go-To-Market: Develop and execute integrated go-to-market strategies that effectively balance the needs of national retailers and independent dealer partners, ensuring channel alignment while maximizing brand growth, customer engagement, and sales performance
• Support Our Legacy: Infuse the brand’s century-old heritage with innovative marketing strategies that maintain the brand’s esteemed position in the market
• Team Leadership: Lead, develop, and empower a high-performing product marketing team, establishing clear priorities, accountability, and strong execution across the portfolio
• Commercial Excellence: Develop impactful and measurable marketing tactics and strategies to drive brand awareness and sales.
• Brand Steward: Advance Ariens' position as an industry-leading brand through visionary marketing, compelling storytelling, and consistent brand stewardship

What you will do

• Innovate and Strategize: Develop go-to-markets strategies, establishing Ariens as the market leader
• Inspire and Lead: Lead a team of high-performing product marketing professionals fostering an environment where creativity meets strategy
• Deliver Results: Accountable for delivering portfolio growth, market share expansion, and profitable revenue through product and marketing strategies
• Performance Analysis: Strong ability to read and report on metrics to track portfolio, channel and marketing performance
• Shape the Future: Partner with the product development teams to influence industry leading product solutions that meet market needs

 Who you are

• Brand Champion: A proven leader passionate about nurturing and growing legacy brands with the ability to think new and different
• Strategic Visionary: Experience in leading marketing teams and developing brand strategies that resonate with both heritage and innovation
• Brand Builder: Proficient in creating compelling brand stories that generate awareness and build our brands
• Analytical Guide: Skilled in using data to drive product portfolio and marketing decisions

THE REQUIREMENTS...

• Bachelor’s Degree in Marketing, Business, or related field

• Minim of 10 years of marketing, product management, brand management, or related disciplines required
• Proven expertise in advertising concepts, content generation, digital marketing, analytics, and reporting
• Demonstrated success leading consumer brands and product portfolios through growth, innovation, and market expansion
• Exceptional leadership skills with the ability to inspire and build teams
• Approximately 25% travel for employees based in Brillion, WI. Employees working in a hybrid arrangement should expect approximately 50% travel, including monthly travel to Brillion, WI

Applicants must be authorized to work in the U.S. without requiring sponsorship now or in the future.

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values – Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.
 
Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition.  AriensCo employees are provided various great benefit opportunities which may include: 

• Medical, Dental, Vision Insurance effective first day of employment

• Dependent Care Flexible Spending Account (FSA) plan

• 401(k) match and profit-sharing plans

• Life Insurance

• Health Savings Accounts (HSA)

• Short Term Disability

• Parental Leave

• Onsite Marketplace Care Partners at all locations

• Paid holidays

• Employee Assistance Program

• Tuition Reimbursement and Apprenticeship Programs

• Safety shoes and safety prescription glasses reimbursement

• Employee Product Purchase Program

• 50% Daycare discount **Brillion Early Learning Center

• 10% tuition discount at KinderCare Learning Centers nationwide **Excludes Brillion Early Learning Center

• Onsite health clinic with Bellin Health **Brillion Campus Only

• Nearsite & Urgent Care Clinic Options **Brillion Campus Only

EEO Statement
 

The concept of diversity is important to us at AriensCo. That’s why we’ve created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat. 

AriensCo is an Equal Employment Opportunity (EEO) employer and steadfastly committed to hiring and selecting the most qualified candidate for any open position. It is the policy of AriensCo to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. 

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best qualified talent, foster productive teamwork, and expand our business opportunities.