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Smartly.io

Automates social ads across platforms

Paid Media Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, Mexico

About the Job

Requirements

  • Strong hands-on digital advertising experience, particularly in paid social, with direct experience building and managing campaigns on platforms such as Meta, TikTok, Pinterest, Google, Snapchat, or similar.
  • Technical curiosity and confidence working with feeds, audiences, catalogs, tracking, reporting, campaign structures, and automation.
  • A methodical approach to troubleshooting complex platform and workflow issues, combined with strong attention to quality assurance and implementation accuracy.
  • Strong customer-facing communication skills and the ability to explain technical concepts clearly through training, coaching, and day-to-day collaboration.
  • Confidence analyzing campaign performance and translating data into practical recommendations across media strategy, testing, targeting, creative, and optimization.
  • Strong organization and prioritization skills, with the ability to manage multiple customers, launches, and workstreams in parallel.
  • Strong written and verbal communication skills in English.

Responsibilities

  • Lead the implementation of paid media campaigns and workflows across major digital advertising platforms, including Meta, TikTok, Pinterest, Google, Snapchat, Reddit, Amazon DSP, and others.
  • Build and configure campaign structures, audiences, feeds, catalogs, creative setups, reporting views, and automation workflows in Smartly.
  • Translate customer requirements into clear implementation plans, launch timelines, and scalable operating processes, owning quality assurance and launch readiness across campaign builds and technical setups.
  • Troubleshoot technical and operational challenges, partnering with Product, Support, Technical Consulting, and other Smartly teams when deeper expertise is needed.
  • Identify opportunities to improve customer workflows through automation, templates, feeds, reporting, and other Smartly capabilities.
  • Lead customer enablement through training, workshops, documentation, office hours, and hands-on coaching, helping customers become increasingly self-sufficient.
  • Analyze campaign performance and provide actionable recommendations across strategy, testing, targeting, creative, and optimization.
  • Lead customer meetings, implementation reviews, and performance discussions while partnering cross-functionally to solve challenges and surface recurring product and workflow needs.

Desired Qualifications

  • Experience with programmatic advertising or Amazon DSP is a plus.

About the Company

Smartly.io

Automates social ads across platforms

Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms such as Facebook and Instagram through a software-plus-services model. Its software automates campaign setup, optimization, and reporting, while a services team provides guidance to scale campaigns profitably, and a Creative Services group tests and refines creatives to boost results. It differentiates itself by combining automated workflows with data-driven creative testing within one solution and serving major brands like Uber, Fabletics, Ubisoft, Burger King, and eBay. Its goal is to help brands navigate evolving social media behavior and achieve scalable, profitable advertising across multiple platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013

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