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Fanatics

China-based licensed sports merchandise retailer

Product Manager - Entertainment

Product ManagementConfirmed live in the last 24 hours
Full-timeSan Diego, CA, USA$105k - $120kIn-person

About the Job

Requirements

  • A minimum of 3-5 years of experience in product development or brand marketing.
  • Genuine enthusiasm for comics, film, music, and trading cards.
  • Excellent project management skills.
  • A track record of driving strong growth and results through marketing strategies and campaigns.
  • Ability to liaise with multiple internal and external stakeholders.
  • Strong command of data and ability to use data to inform strategies and tell a strong narrative.
  • Strong communication and presentation skills.
  • Ability to thrive in a fast-paced startup environment and manage ambiguity.

Responsibilities

  • Oversee product development and manage the profit and loss of various projects.
  • Develop and manage a portfolio of entertainment-based products with a clearly defined reason to exist in the trading card ecosystem.
  • Work across departments to ensure timely, high-quality product deliverables and bring best-in-market products to shelves.
  • Collaborate on and delegate tasks with the Associate Product Manager and external design, packaging, and operations teams.
  • Creatively solve problems that arise during production and apply creativity across the product portfolio.
  • Participate in the go-to-market strategy to support product adoption and development.
  • Strategize product choices based on market trends and patterns.
  • Develop messaging for new product releases across Fanatics Collectibles.
  • Manage hard costs, shipping, deliverables, and premiums.
  • Conduct market research across a trading card market vertical.
  • Develop user personas based on target markets.
  • Act as a brand guardian and ensure marketing deliverables adhere to brand guidelines and Fanatics Collectibles standards.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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