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Sonic

Diversified automotive retail and service provider

Sales Manager

Retail Store ManagementUpdated on Nov 14
Full-timeSan Jose, CA, USAIn-person

About the Job

Requirements

  • A bachelor's degree in business, marketing, or a related field is preferred, or equivalent automotive sales management experience.
  • Have 3–5 years of automotive sales experience, including at least 1–2 years in a leadership or management role.
  • Demonstrate the ability to achieve sales targets and lead high-performing teams in a fast-paced environment.
  • Have strong leadership, communication, negotiation, and customer relationship management skills.
  • Be proficient with customer relationship management (CRM) systems, dealership management software, and Microsoft Office Suite.
  • Have analytical, organizational, and problem-solving abilities.
  • Be bilingual in Spanish.
  • Have a valid driver's license with an acceptable driving record.
  • Be legally authorized to work in the United States.
  • Successfully complete pre-employment requirements, including a background check, motor vehicle record review, and drug screening.
  • Be available Monday through Sunday.

Responsibilities

  • Lead, coach, and motivate the sales team to achieve monthly, quarterly, and annual sales goals.
  • Oversee daily dealership sales operations, including inventory management, pricing strategies, and customer engagement.
  • Monitor sales performance, customer satisfaction, and key performance indicators to drive continuous improvement.
  • Collaborate with finance, service, and dealership leadership to maximize profitability and operational efficiency.
  • Ensure compliance with company policies, ethical sales practices, and all applicable federal and state regulations.
  • Recruit, train, and develop sales consultants while fostering a high-performance team environment.

About the Company

Sonic

Diversified automotive retail and service provider

Sonic Automotive operates as a large, diversified automotive retail and service company in the United States, selling vehicles and providing automotive services, parts, and powersports products. It supports the full customer journey—from discovery to purchase to ongoing maintenance—using technology platforms and trained teammates to streamline buying, service scheduling, financing, and parts operations. The company differentiates itself through scale, a broad mix of brands, a wide store network, and ongoing tech-driven improvements that enhance guest experiences across many locations. Its goal is to become the most valuable diversified automotive retail and service brand in America, delivering ownership dreams and happiness to guests and teammates through expanding platforms, programs, and people.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Charlotte, NC
Founded
1997

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