Vice President - Revenue Marketing

About the Role

The VP of Revenue Marketing is responsible for developing and executing the marketing strategies that attract, grow, and retain Billtrust’s customer base, with direct ownership of pipeline targets and revenue outcomes. You will leverage AI tools and co-worker agents to build a smarter, faster demand generation engine, scale ABM personalization, and surface the insights that drive better decisions across the entire marketing organization.

In this role you will lead a team of talented marketing professionals and collaborate closely with product marketing, digital marketing, sales, and executive leadership. You bring a proven track record in B2B SaaS revenue marketing, deep analytical instincts, and the leadership presence to drive results in a fast-paced, high-performance environment.

What You’ll Do

Revenue Strategy & Demand Generation

• Build out the overall program strategy to drive business growth from ideation to goal attainment.
• Grow the demand generation engine by closely monitoring campaign performance, advising the team to make adjustments, and communicating progress to marketing, leadership, and sales.
• Analyze and track team outcomes by generating campaign and program-level reporting on progress toward lead, pipeline, and bookings goals.
• Use AI-powered tools to model revenue scenarios, optimize spend allocation, and generate insights that accelerate time to action.
• Other duties as assigned.

Team Leadership & Development

• Attract, develop, and retain top-notch talent for the revenue marketing team; be an active member of the marketing leadership team.
• Lead the Sales Development team by supporting leaders to recruit, hire, and develop highly talented SDRs and grow the sales pipeline.
• Build an AI-first team culture where every marketer uses intelligent tools to improve output quality and campaign velocity.

GTM Programs & Cross-Functional Partnership

• Support the creation of revenue generation sales materials by partnering with product marketing to leverage evolving positioning and messaging.
• Strengthen the channel value proposition, positioning Billtrust as the best partner for strategic ecosystem alliances in partnership with channel and strategic alliances teams.
• Develop and implement ABM strategies to identify and engage key accounts, collaborating with sales to drive personalized campaigns and accelerate deal velocity.

What You’ll Bring

Required Skills:

• 12+ years of leadership experience in Revenue Marketing, Demand Generation, or Growth Marketing, preferably in B2B SaaS.
• Proven success owning pipeline targets and delivering measurable revenue impact through marketing programs.
• Data-driven leadership style — uses KPIs and analysis to identify next best actions and communicate results to the C-suite.
• Experience setting AI strategy for a revenue marketing organization and championing AI-first culture at scale.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred Skills:

• Experience in fintech or accounts receivable space a significant plus.
• Deep knowledge of the latest revenue marketing practices including ABM, digital demand generation, and sales enablement.
• Strong executive presence and ability to work directly with C-suite stakeholders.
• Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners.