O

Optery

Personal data removal and privacy service

Performance & Affiliate Marketing Manager

Full-TimePosted on 10/23/2026
$130k - $140k/yr+ 401(k) Match
Senior
Remote in USA
RemoteMust work regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • At least 5 years of hands-on experience running paid acquisition across several channels, ideally including search and at least one social platform such as Google Ads, Meta Ads Manager, Reddit Ads, or TikTok Ads Manager.
  • Think in terms of acquisition cost, conversion rate, payback, and lifetime value, and explain why campaigns worked.
  • Comfort with analytics and attribution tools such as GA4, Amplitude, or Looker Studio.
  • Know what makes effective advertising on each platform and be able to write a clear creative brief.
  • Some exposure to affiliate or partner marketing and platforms such as PartnerStack or Impact.
  • Be organized and self-directed in a remote team, able to manage many campaigns and partner conversations.
  • Work regular U.S. business hours in U.S. Eastern, Central, Mountain, and/or Pacific time zones.
Responsibilities
  • Own day-to-day paid campaign management across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and other channels, including setup, targeting, bidding, and budget pacing.
  • Run business-to-consumer acquisition for consumer subscriptions and business-to-business demand generation for Optery for Business.
  • Build and run a testing roadmap across audiences, creative, offers, landing pages, and bidding strategies.
  • Brief and iterate on advertising creative with designers and creators, including user-generated-content-style video for social channels.
  • Allocate budget across channels based on acquisition cost, payback, and incrementality rather than platform-reported results alone.
  • Own tracking and attribution hygiene with the analytics team, including pixels, conversion APIs, UTMs, and offline conversion imports.
  • Help lead affiliate partnerships by recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance.
  • Report channel performance weekly and make recommendations for the next test or budget shift.
  • Scout and pilot new channels, such as connected TV, podcasts, app networks, or LinkedIn, when justified by performance.
Desired Qualifications
  • Experience with consumer subscriptions, business-to-business demand generation, or privacy and security products.

About the company

O

Optery

View
Website

Optery helps individuals protect online privacy by removing personal data from online databases and people search directories. It offers a free view of exposed data across about 100 directories and paid plans with real-time progress tracking, multiple opt-out requests per year, and ongoing access to data brokers. The subscription model funds ongoing support from Customer Support Specialists and a managed opt-out service that continually removes data. Its goal is to reduce identity theft risk and data breaches by giving people control over their online presence and complementing other privacy tools like VPNs and antivirus software.

Company Size

51-200

Company Stage

Seed

Total Funding

$2.8M

Headquarters

San Francisco, California

Founded

2020

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 GuidePoint partnership opens security budgets for employee-exposure remediation.
  • Carahsoft deal sells into government agencies protecting judges, officials, and law-enforcement personnel.
  • CNET and PCMag 2026 awards strengthen conversion and enterprise credibility against rivals.

What critics are saying

  • Surfshark owns Optery now; future strategy and pricing sit with a foreign parent.
  • Incogni and Ironwall give Surfshark overlapping data-removal offerings, increasing internal cannibalization.
  • Data brokers can block removals quickly, compressing Optery’s moat if coverage stalls.

What makes Optery unique

  • Optery’s September 2026 Surfshark acquisition preserves standalone brand and technical independence.
  • GuidePoint Security and Carahsoft distribution expands enterprise and public-sector reach in 2026.
  • Optery claims monthly rescans, screenshots, and 640-plus broker coverage competitors miss.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Home Office Stipend
  • Company Equity

Growth & Insights and Company News

6 month growth

1%

1 year growth

6%

2 year growth

6%
Surfincn
Oct 1st, 2026
Get Incogni in Surfshark one+.

Get Incogni in Surfshark one+. Risk-free with a 30-day guarantee Faq. Which is better, Incogni or Onerep? Incogni is the stronger pick for most people, since it covers more data brokers on its Starter plan and includes private-database-broker coverage on every tier rather than gating it behind its priciest plan. Its removal claims also carry independent verification from Deloitte. Onerep's Pro tier can exceed Incogni's total broker count once its 550+ private-broker list is added in. Is Onerep a reputable company? Onerep delivers the removal service it advertises. That said, KrebsOnSecurity reported in 2024 that its CEO had founded several people-search sites, including one in which he still held a stake, while Onerep marketed itself as removing people from similar services. Mozilla dropped its partnership with Onerep over the conflict and cut ties for good in November 2025. Which is better, Incogni or Optery? Both cover a similar range of people-search sites, but Incogni's automated network extends further into private database brokers, and its figures are independently verified by Deloitte. For a full breakdown, see its Incogni vs. Optery comparison. Which data removal tool is best? There's no single "best" tool for everyone; it depends on which brokers concern you, where you live, and how hands-on you want removal to be. Incogni stands out for its broad, independently verified coverage and its Exposure Scanner and Privacy Score. Are there any other data removal services to consider? Yes, DeleteMe, Optery, and Aura are among Incogni's most-searched competitors, each with different coverage and pricing trade-offs. See how Incogni compares against DeleteMe and Aura, or check its Incogni review for a closer look at its own plans. Rate this article Article by Urtė Gumuliauskaitė Making cybersecurity clear, compelling, and easy to follow. QUICK LINKS Secure your online world. Surfshark's all-in-one cybersecurity suite lets you unlock greater safety, privacy, and freedom across the web.

GlobeNewswire
Sep 29th, 2026
Optery now offered through GuidePoint Security in reseller partnership expansion.

Optery now offered through GuidePoint Security in reseller partnership expansion. September 29, 2026 09:00 ET | Source: Optery New reseller partnership gives GuidePoint Security customers access to Optery for Business to remove the personal data threat actors use to target employees and executives SAN FRANCISCO, Sept. 29, 2026 (GLOBE NEWSWIRE) - Optery, the leading provider of enterprise-grade personal data removal software, today announced a new reseller partnership with GuidePoint Security, the leading cybersecurity solution provider that helps organizations make better decisions that minimize risk. Through the partnership, GuidePoint Security customers can now purchase Optery for Business to find and remove personal information about employees and executives from data broker and people-search sites. Threat actors use personal and professional details exposed on data broker sites to research and target people inside organizations with both cyber and physical threats. Security teams often have limited visibility into this external exposure. Optery for Business helps reduce that attack surface at scale, helping prevent social engineering, account takeovers, doxxing, and physical targeting. "Organizations have invested heavily in protecting corporate systems, but attackers often bypass those defenses by targeting the people with access to them," said Lawrence Gentilello, CEO and founder of Optery. "Making Optery available through GuidePoint Security gives customers a practical way to reduce the exploitable personal and professional data that fuels targeted social engineering and physical threats, helping lower the volume of attacks against their employees and organizations." Optery for Business combines patented search technology, advanced matching, monthly rescans, and automated and custom removals across hundreds of data broker and people-search sites. Before-and-after screenshots verify exposure and removal results. A self-service administrative dashboard lets security and IT teams enroll employees, monitor exposure, track removal status, and measure organization-level progress. Enterprise capabilities include SSO, SCIM, APIs, MCP, and webhooks, and Optery is SOC 2 Type II attested. Independent evaluations have repeatedly validated Optery's effectiveness and industry leadership. CNET named Optery Editors' Choice and the Best Overall Data Removal Service of 2026, ranking it number one among leading data removal services. PCMag has named Optery Editors' Choice for five consecutive years. In a TechCrunch evaluation, Optery found nearly 50 exposed profiles that had remained after the journalist used a competitor. Optery is the most awarded personal data removal service in the industry, with major cybersecurity and technology recognition from CNET, PCMag, Cyber Defense Magazine, the Cybersecurity Excellence Awards, the Globee(R) Awards, SiliconANGLE, the Fortress Cybersecurity Awards, Fast Company and Evan Kirstel's GovCloud Network Love Tech Awards. "As attackers exploit employees' personal information to tailor and launch attacks, organizations need to account for employee and executive exposure as part of their overall risk posture," said Mark Thornberry, senior vice president of partnerships at GuidePoint Security. "Reducing that exposure is necessary as part of a layered defense against social engineering, impersonation, and other identity-based threats." Optery for Business is now available through GuidePoint Security. To learn more, visit optery.com/business. About Optery Optery is the first company to offer a free report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online, and the first to offer security teams a completely self-service platform for finding and removing employee personal information from the web. Optery subscription plans automatically remove customers from these sites, clearing your home address, phone number, email, and other personal information from the Internet at scale. The service provides users with a proactive defense against PII-based threats. Optery has completed its AICPA SOC 2, Type II security attestation, and distinguishes itself with unparalleled search technology, data removal automation, visual evidence-based before-and-after reporting, data broker coverage, and API integration options. Over one million people and 1,000 businesses use Optery to prevent attacks and keep their personal information off the Internet. For more information, visit www.optery.com. Contact Sara Trammell [email protected]

GlobeNewswire
Sep 23rd, 2026
Optery and Carahsoft partner to bring Innovative personal Data Removal to the Public Sector.

Optery and Carahsoft partner to bring Innovative personal Data Removal to the Public Sector. Partnership expands Public Sector access to Optery's award-winning platform for removing exposed personal information from data brokers. SAN FRANCISCO and RESTON, Va., Sept. 23, 2026 (GLOBE NEWSWIRE) - Optery, a leader in enterprise personal data removal, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider(R), today announced a strategic partnership. Under the agreement, Carahsoft will serve as Master Government Aggregator(R) for Optery, making Optery for Business available to the Public Sector through Carahsoft's reseller partners and National Association of State Procurement Officials (NASPO) ValuePoint, The Interlocal Purchasing System (TIPS) and OMNIA Partners contracts. The partnership makes it easier for Public Sector organizations to procure and deploy Optery's personal data removal platform to protect elected officials, judges, prosecutors, law enforcement personnel, agency leaders, security teams and other high-risk personnel from threats stemming from data broker exposure. Data broker and people-search sites expose home addresses, personal phone numbers and email addresses, relatives, employment information and other details that can be used to identify, locate, contact and target Public Sector personnel. For Government organizations, this exposure creates a direct risk of physical and cyber threats including doxxing, harassment, swatting, stalking, targeted violence, social engineering, account takeover and identity fraud. Recent high-profile attacks have shown how exposed personal information can put public officials and their families in danger. The suspect in the 2025 attacks against Minnesota lawmakers reportedly used people-search sites while gathering information on public officials, and the 2020 attack targeting U.S. District Judge Esther Salas was made possible by her home address being available online. The same exposure also supports cyberattacks. Leaked ransomware group communications, incident investigations and Government advisories have shown multiple threat actors using commercial data brokers as part of their reconnaissance and targeting process against organizations. "Public Sector organizations are responsible for protecting people whose roles make them especially visible and vulnerable, including elected officials, judges, prosecutors, law enforcement personnel and agency leaders," said Paul Mander, Chief Commercial Officer and General Manager of Optery for Business. "Carahsoft's extensive Public Sector reach and procurement expertise make it easier for these organizations to access the most effective personal data removal platform available. Together, we can help agencies reduce the exposed information that enables physical and cyber threats before it can be weaponized." Optery combines patented search technology with sophisticated opt-out automation to find and remove exposed personal and professional information from data broker sites at scale. Optery identifies approximately 100 exposed profiles per person on average, including roughly 40 to 50 profiles per person that competing services miss. The platform supports automated removals across more than 640 data broker sites and more than 1,000 sites when Custom Removals are included, with coverage continually expanding. Optery is also the only data removal service that provides real-time reporting and Exposure and Removals Reports with before-and-after screenshots showing exactly where information was found and removed. This evidence-based reporting gives security and administrative teams measurable proof of exposure reduction rather than requiring them to rely on unverified removal claims. Independent evaluations have repeatedly validated Optery's effectiveness and industry leadership. CNET named Optery Editors' Choice and the Best Overall Data Removal Service of 2026, ranking it number one among leading data removal services. PCMag has named Optery Editors' Choice for five consecutive years. In a TechCrunch evaluation, Optery found nearly 50 exposed profiles that had remained after the journalist used a competitor. Optery is the most awarded personal data removal service in the industry, with major cybersecurity and technology recognition from CNET, PCMag, Cyber Defense Magazine, the Cybersecurity Excellence Awards, the Globee(R) Awards, SiliconANGLE, the Fortress Cybersecurity Awards, Fast Company and Evan Kirstel's We Love Tech Awards. "Public Sector organizations face growing cyber and physical risks tied to the exposure of personnel information online," said Michael Shrader, Vice President of Intelligence and Innovative Solutions at Carahsoft. "Optery gives agencies a proactive way to reduce that exposure through advanced discovery, comprehensive removal and measurable proof of results. Carahsoft and our reseller partners are proud to help Public Sector customers use Optery to better protect their people and missions." Optery's solutions are available through Carahsoft's NASPO ValuePoint Master Agreement #AR2472, TIPS Contract #220105 and OMNIA Partners Contract #R240303. For more information, contact the Carahsoft Team at (703) 871-8548 or [email protected]. Learn more about Optery's solutions here. About Optery Optery is the first company to offer a free report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online, and the first to offer security teams a completely self-service platform for finding and removing employee personal information from the web. Optery subscription plans automatically remove customers from these sites, clearing your home address, phone number, email, and other personal information from the Internet at scale. The service provides users with a proactive defense against PII-based threats. Optery has completed its AICPA SOC 2, Type II security attestation, and distinguishes itself with unparalleled search technology, data removal automation, visual evidence-based before-and-after reporting, data broker coverage, and API integration options. Hundreds of thousands of people and over 1,000 businesses use Optery to prevent attacks and keep their personal information off the Internet. For more information, visit www.optery.com. About Carahsoft Carahsoft Technology Corp. is The Trusted Government IT Solutions Provider, supporting Public Sector organizations across Federal, State and Local Government agencies and Education and Healthcare markets. As the Master Government Aggregator for our vendor partners, we deliver solutions for OSINT, Cybersecurity, MultiCloud, DevSecOps, Artificial Intelligence, Customer Experience and Engagement, Open Source and more. Working with resellers, systems integrators and consultants, our sales and marketing teams provide industry leading IT products, services and training through hundreds of contract vehicles. Visit us at www.carahsoft.com.

LRT
Sep 7th, 2026
Surfshark acquires US data privacy firm Optery in second American deal

Lithuanian cybersecurity group Surfshark has acquired US technology company Optery for an undisclosed sum. The acquisition strengthens the group's position in personal data protection. Under the deal's terms, Optery will continue operating as an independent company. All group brands will maintain separate teams, customer bases, and technological architecture whilst collaborating on innovations. Optery offers a solution that helps people remove their personal data from search engines and data broker databases. This marks Surfshark's second US acquisition. In 2024, the company acquired Ironwall, which provides data removal services to government organisations and business leadership teams. The Surfshark group operates VPN and cybersecurity product developer Surfshark, personal data removal service Incogni, and family safety platform HeyPolo.

GlobeNewswire
Aug 11th, 2026
Optery ranks No. 177 on the 2026 Inc. 5000 List of America's fastest-growing private companies.

Optery ranks No. 177 on the 2026 Inc. 5000 List of America's fastest-growing private companies. With three-year revenue growth of 1,906 percent, the personal Data Removal leader ranks No. 2 in Security, No. 12 in the San Francisco metro, and No. 33 in California. August 11, 2026 07:00 ET | Source: Optery SAN FRANCISCO, Aug. 11, 2026 (GLOBE NEWSWIRE) - Optery today announced it has been ranked No. 177 on the 2026 Inc. 5000 list, the annual list of the fastest-growing private companies in America. In its first appearance on the national list, Optery also ranked No. 2 in Security, No. 12 in the San Francisco-Oakland-Fremont metro area, and No. 33 in California. The list is the most prestigious ranking of the nation's most successful independent and entrepreneurial businesses, recognizing companies that have achieved remarkable growth while driving innovation, creating jobs, and shaping the future of the economy. Past honorees include companies such as Microsoft, Meta, Chobani, Oracle, and Patagonia. "Being named one of the fastest-growing private companies in America is an extraordinary milestone for Optery," said Lawrence Gentilello, CEO and Founder of Optery. "Our growth reflects the urgent need for a more comprehensive and effective way to remove exposed personal data before it can be exploited for cyberattacks, fraud, and physical threats. Our team built Optery around the belief that personal data removal is one of the most pressing issues in cybersecurity. We are honored to see that work recognized on a national stage and to join the many remarkable companies that have appeared on the Inc. 5000." Optery's growth comes as exposed personal data has become a core security concern for consumers and organizations. The company is unique among personal data removal solutions, combining patented search technology, sophisticated opt-out automation, and expert Privacy Agents to find and remove 40-50 more exposed data broker profiles per person on average than other services. It is also the only service that provides before-and-after screenshots at scale to prove its effectiveness. Optery supports automated removals from 640+ sites and more than 1,000 sites through Custom Removals. Optery for Business serves enterprises by removing personal information from the internet for their employees and executives, and offers an API that enables organizations to embed data broker scanning and removal technology into their own applications. CNET named Optery its 2026 Editors' Choice and Best Overall Data Removal Service; Optery was the #1 most effective personal data removal service tested at the conclusion of a 4-month study by Consumer Reports, and PCMag has named Optery an Editors' Choice for personal data removal for five consecutive years. Optery's technology and growth have been widely recognized across the technology and cybersecurity industries. Business Insider named Optery one of the 30 early-stage startups in 2025 most likely to become tech's next unicorns. Optery has received numerous industry awards, including: * PCMag Editors' Choice for personal data removal (2022, 2023, 2024, 2025, 2026) * CNET Editors' Choice and Best Overall Data Removal Service (2026) * Cyber Defense Magazine Market Disruptor Award in Digital Risk Protection (2026) * Cybersecurity Excellence Awards in Human Risk Management, Anti-Phishing, Attack Surface Management (2026) * Globee(R) Awards for Cybersecurity, Social Engineering Best of Category (2026) * SiliconANGLE TechForward Award in the Digital Risk Protection Platform Category (2026) * Evan Kirstel's SoftwareONE AG Love Tech Award for Security/Cybersecurity, 2026 * Cyber Defense Magazine Most Innovative Anti-Phishing Award (2025) * Fortress Cybersecurity Award for Privacy Enhancing Technologies (2025 and 2026) * Cyber Defense Magazine Best Service for Attack Surface Management (2025) * Cybersecurity Excellence Awards in Employee Privacy Protection, Attack Surface Management, and Digital Footprint Management (2024 and 2025) * Cyber Defense Magazine Top InfoSec Innovator Award for Attack Surface Management (2024) * Intellyx Digital Innovator Award, 2024 * Fast Company's Next Big Things in Tech award for security and privacy (2023) This year's Inc. 5000 recognizes a new class of companies redefining what growth looks like. From AI and advanced manufacturing to healthcare, consumer products, and professional services, these businesses are expanding their impact, creating jobs and proving that entrepreneurial ambition continues to fuel the U.S. economy. Among the 5,000 companies on the list, the median three-year revenue growth rate was 130%, and those companies have collectively added more than 627,208 jobs to the U.S. economy over the past three years. For the full Inc. 5000 list, honoree company profiles, and a searchable database by industry and location, please visit: www.inc.com/inc5000. "Every company on the Inc. 5000 has a story of perseverance, smart decision making, and a refusal to sit still," says Mike Hofman, editor-in-chief of Inc. "Their growth reflects more than strong financial performance-it reflects creativity, resilience, and the customer focus required to build companies that make a lasting impact. We congratulate all honorees on this significant achievement." Inc. will celebrate the honorees at the 2026 Inc. 5000 Conference & Gala, taking place October 14-16 in Dallas, Texas and the top 500 will be listed in the Fall issue of Inc. Magazine. Tickets are on sale now. Inc. 5000 List Methodology Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2025. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. About Optery Optery is the first company to offer a free report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online, and the first to offer security teams a completely self-service platform for finding and removing employee personal information from the web. Optery subscription plans automatically remove customers from these sites, clearing your home address, phone number, email, and other personal information from the Internet at scale. The service provides users with a proactive defense against escalating PII-based threats such as phishing and other social engineering attacks, credential compromise, identity fraud, doxing, and harassment. Optery has completed its AICPA SOC 2, Type II security attestation, and distinguishes itself with unparalleled search technology, data removal automation, visual evidence-based before-and-after reporting, data broker coverage, and API integration options. Hundreds of thousands of people and over 1,000 businesses use Optery to prevent attacks and keep their personal information off the Internet. For more information, visit www.optery.com. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. For Media Inquiries Sara Trammell Director of Marketing [email protected]