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401 Auto

Sells vehicles and arranges auto financing

Product Sales Specialist

Full-TimeUpdated on 10/23/2026
$70k - $100k/yr+ Commission + Bonus + Draw paid twice monthly
Entry
North Bay, ON, Canada
In Person
RetailRetail Sales

About the job

Requirements
  • A valid G driver's license and an acceptable driving record are required.
  • An OMVIC license is an asset.
  • Ability to thrive in a fast-paced work environment.
  • Strong communication skills.
  • Technological savviness.
Responsibilities
  • Work with customers to identify their wants and needs based on approval rates.
  • Build customer relationships through phone consultations and in-person meetings.
  • Conduct vehicle sales and leasing in accordance with dealership procedures.
  • Become familiar with competitive products.
  • Monitor DealerTrack for leads.
  • Schedule customer appointments.
  • Close sales by overcoming objections, negotiating prices, completing sales and purchase contracts, and explaining or offering warranties, services, and financing.
  • Demonstrate vehicle features by explaining their characteristics and capabilities.
  • Follow up with customers after vehicle delivery to ensure satisfaction and maintain relationships for future purchases.
  • Follow all OMVIC and MVDA regulations.
Desired Qualifications
  • Previous automotive sales experience is not necessary; the employer provides training.
  • An OMVIC license is an asset.

About the company

401 Auto sells vehicles and arranges auto financing for drivers across Ontario, including people with limited credit histories or past financial difficulties. Operating as 401 Auto Financing within The 401 Group of Companies, it matches customers with external lenders through its dealership locations and online application. Finance specialists review an applicant's contact, income and address details, seek lender approval and help select a vehicle that fits the approved budget. The business also accepts trade-ins and provides access to vehicle service and parts, linking the purchase and financing process with ongoing ownership needs. Founded in 2011, it is headquartered in Cambridge, Ontario.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Cambridge, Canada

Founded

2011