Overview

BloomNation operates an online marketplace that connects customers with local florists across major U.S. cities like Los Angeles, New York, Miami, and Seattle. The platform allows customers to browse and purchase floral arrangements directly from local florists, ensuring fresh, hand-delivered flowers while supporting local businesses. This model benefits florists by providing them access to a wider customer base without extensive marketing efforts. BloomNation generates revenue through a commission on sales and subscription fees for premium listings, allowing it to maintain operations and expand. The company's goal is to modernize the floral industry by focusing on quality, locality, and convenience.

Simplify's Take

What believers are saying

• Acquisition of Floom expands BloomNation's reach into the UK market.
• Partnership with Florabundance strengthens supply chain and product offerings.
• $11M Series B funding boosts BloomNation's growth and technological advancements.

What critics are saying

• Increased competition from UrbanStems and The Bouqs Company threatens market share.
• Potential florist dissatisfaction due to commission fees and subscription costs.
• Integration challenges with Floom could disrupt operations and technology alignment.

What makes BloomNation unique

• BloomNation connects customers directly with local florists, ensuring fresh, hand-delivered flowers.
• The platform offers a comprehensive suite of tools for florists, enhancing business operations.
• BloomNation's commission-based model supports local businesses without extensive marketing efforts.

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Funding

Total Funding

$18.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

Andreessen Horowitz

Notable Investors:

Andreessen Horowitz

$11,000,000

Series B

Feb 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$11M

$30M

$45M

$65M

$100M

View all funding stages