Bloomnation launches new solution for wedding, events florists. BloomNation has launched BloomNation Weddings & Events, a complete, end-to-end solution built specifically for florists whose primary business is weddings and events. From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place, a designer-made website, lead capture, consultation booking, a visual proposal builder, recipe and cost management, contracts and e-signatures, payments, and full event planning tools. The result is a single system that replaces the patchwork of fragmented solutions and disconnected apps that event florists have relied on for years. "Fifteen years ago, we started BloomNation to help florists break free from the order gatherers, keep more of what they earn, build their brand, and thrive as an independent florist. We've spent those years supporting local florists, many of whom also run weddings and events on the side. With this launch, we're proud to give wedding and event florists a solution built entirely for them," said Farbod Shoraka, Co-Founder & CEO, BloomNation. What's included in BloomNation Weddings & Events Custom Websites: Designer-made website styles that reflect each florist's unique aesthetic, so couples experience their craft before they ever pick up the phone. Custom Forms & Lead Management: Branded inquiry forms that turn website visitors into leads, with every submission automatically captured and tracked in one place. Appointments: Consultation booking directly on the florist's website, with in-person, phone, and video options, automated confirmations, and a shared calendar that prevents double-booking. Visual Proposal Builder: A drag-and-drop proposal builder made for florists, with a live client preview. Florists can customize the cover, contacts, inspiration board, order, payments, and contracts, then share via email, link, or SMS. Orders, Recipes & Ingredients: Build out event orders by section, add recipes with a built-in stem counter, track ingredient costs, apply suggested pricing, and generate shopping lists and purchase orders. Contracts & E-Signatures: Terms with dynamic placeholders that auto-fill client and event details, plus legally binding electronic signatures from all parties, no third-party tools required. Payments: Flexible payment schedules, deposit and balance, installments, or custom plans, that clients pay directly from their proposal link, with clear tracking of what's collected and outstanding. Timeline & Event Calendar: Client-facing timelines and internal team tasks, alongside a color-coded calendar that shows every event and task in day, week, and month views. Templates: Save any event as a template, proposal layout, order, recipes, contract, payment schedule, and tasks all carry over, so the next wedding starts ready to go. Rental Management Coming Soon: Dedicated tools to help florists manage their wedding and event rentals, arriving in a future release. "Weddings and events are among the most profitable parts of a florist's business, but also the most operationally complex. This release brings that entire workflow, inquiry, proposal, contract, and payment, into one connected system that sits on top of the BloomNation Point of Sale florists already use. It's about helping florists book more events and run them with far less friction," commented Gregg Weisstein, Co-Founder & COO, BloomNation. BloomNation Weddings & Events is available now. Florists who are not yet on the platform can request a complimentary demo and guided onboarding at the link here.

BloomNation launches Lili, ai-powered assistant. BloomNation has announced the launch of Lili, BloomNation's AI-Powered Assistant, designed to help florists save time, sell more, and communicate better with customers. Lili is embedded directly into the workflows florists already use: Product Catalog, Review Management, and Point-of-Sale. With a single click, florists can generate SEO-optimized product descriptions from images, draft professional replies to customer reviews, and suggest card messages at checkout in their POS. Florists stay in control - every suggestion can be reviewed, edited, or regenerated before use. "BloomNation has always built with its florist community, not just for them. Lili reflects that same commitment; it's developed with direct input from partners and a deep respect for how florists feel about AI in their industry. Every feature was designed to support florists' craft and businesses, not replace or misrepresent them," said Farbod Shoraka, Co-Founder & CEO, BloomNation. "A product without a strong, SEO-optimized description won't get found on Google - and won't sell. A review that goes unanswered hurts your rankings and online reputation. Lili handles both, so florists can do more without adding to their workload," commented Gregg Weisstein, Co-Founder & COO, BloomNation. This is just the beginning. BloomNation plans to expand Lili's capabilities as the platform and its florist community continue to grow. As BloomNation continues to innovate, florist feedback will remain at the center of every decision. Lili helps streamline your workflow by turning product images into SEO-optimized descriptions in a single click. It can automatically suggest useful product attributes like colors, occasions, and flower types, making listings more detailed and easier to find. It also drafts polished replies to customer reviews, saving time while keeping communication professional. At checkout, Lili can generate thoughtful card messages directly in your POS, adding a personal touch for customers. Users can adjust its tone and preferences to match your brand, either across all products or tailored to each one individually.