Overview

BloomNation connects customers with local florists through an online marketplace. It allows individuals and businesses to browse and purchase floral arrangements directly from florists in major U.S. cities like Los Angeles, New York, Miami, and Seattle. The platform benefits florists by providing them with a wider customer base without extensive marketing efforts, while customers enjoy fresh, hand-delivered flowers from local sources. BloomNation operates on a commission-based revenue model, taking a percentage of each sale, and also offers premium listings for florists for a subscription fee. This approach modernizes the floral industry by emphasizing quality, locality, and convenience, setting BloomNation apart from competitors.

Simplify's Take

What believers are saying

• Partnership with Florabundance strengthens supply chain and industry connections.
• $11M Series B funding boosts BloomNation's growth and expansion potential.
• Rising demand for local, eco-friendly flowers aligns with BloomNation's business model.

What critics are saying

• Increased competition from online floral marketplaces like UrbanStems and The Bouqs Company.
• Dependence on U.S. market poses risks during economic downturns.
• High commission rates may drive florists to seek alternative platforms.

What makes BloomNation unique

• BloomNation connects customers directly with local florists, ensuring fresh, hand-delivered flowers.
• The platform offers florists tools like website builders and inventory management.
• BloomNation's commission-based model supports local businesses without extensive marketing efforts.

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Funding

Total Funding

$18.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

Andreessen Horowitz

Notable Investors:

Andreessen Horowitz

$11,000,000

Series B

Feb 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$11M

$30M

$45M

$65M

$100M

View all funding stages