BloomNation

BloomNation

Online marketplace connecting customers with local florists

About BloomNation

Simplify's Rating
Why BloomNation is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

1-10

Company Stage

Series B

Total Funding

$18.3M

Headquarters

Santa Monica, California

Founded

2011

Overview

BloomNation operates an online marketplace that connects customers with local florists across major U.S. cities like Los Angeles, New York, Miami, and Seattle. The platform allows customers to browse and purchase floral arrangements directly from local florists, ensuring fresh, hand-delivered flowers while supporting local businesses. This model benefits florists by providing them access to a wider customer base without extensive marketing efforts. BloomNation generates revenue through a commission on sales and subscription fees for premium listings, allowing it to maintain operations and expand. The company's goal is to modernize the floral industry by focusing on quality, locality, and convenience.

📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Floom expands BloomNation's reach into the UK market.
  • Partnership with Florabundance strengthens supply chain and product offerings.
  • $11M Series B funding boosts BloomNation's growth and technological advancements.

What critics are saying

  • Increased competition from UrbanStems and The Bouqs Company threatens market share.
  • Potential florist dissatisfaction due to commission fees and subscription costs.
  • Integration challenges with Floom could disrupt operations and technology alignment.

What makes BloomNation unique

  • BloomNation connects customers directly with local florists, ensuring fresh, hand-delivered flowers.
  • The platform offers a comprehensive suite of tools for florists, enhancing business operations.
  • BloomNation's commission-based model supports local businesses without extensive marketing efforts.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$18.3M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Company News

BloomNation
May 23rd, 2025
BloomNation acquires Floom, Expanding Reach and Support – BloomNation

BloomNation acquires Floom to expand into the UK, boosting global support for independent florists with enhanced tools and broader reach.

The Produce News
Mar 26th, 2025
Exciting partnership: Bloomnation and Florabundance unite

BloomNation, the leading all-in-one platform for independent florists, announced a new partnership under the BloomNation Partnership Program with Florabundance, one of the largest and most respected wholesale fresh flower providers in the United States.

FloralDaily
Jan 7th, 2025
"This initiative is aimed at strengthening connections within the floral industry"

BloomNation has announced the launch of its international BloomNation Partnership Program.

LA TechWatch
Feb 3rd, 2021
B. Riley Financial Inc. invests into BloomNation, Inc. in $11M

BloomNation, the online technology platform for florists, has raised $11M in Series B funding from investors that include B. Riley Financial.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for BloomNation right now.

Find jobs on Simplify and start your career today

💡
We update BloomNation's jobs every few hours, so check again soon! Browse all jobs →