Overview

CleverTap provides a customer engagement platform that helps businesses analyze and segment customer data, optimize their strategies, and personalize experiences. The platform processes customer data to allow businesses to categorize their customers based on various criteria, enabling real-time experimentation and operational optimization. Additionally, CleverTap offers campaign orchestration tools that create consistent and engaging customer journeys across multiple channels. With built-in AI capabilities, the platform delivers insightful intelligence to help businesses make informed decisions quickly. Unlike many competitors, CleverTap focuses on a subscription model, providing a comprehensive suite of features tailored for diverse industries such as e-commerce, gaming, and financial services. The goal of CleverTap is to assist businesses in building loyal customer bases and maximizing customer lifetime value.

Simplify's Take

What believers are saying

• CleverTap's acquisition of rehook.ai enhances its AI-driven promotions and customer retention capabilities.
• Partnership with Infobip expands CleverTap's omnichannel capabilities with RCS messaging integration.
• Collaboration with upGrad offers deep learning programs, enhancing AI and analytics training for marketers.

What critics are saying

• Emerging AI-driven platforms may offer more innovative or cost-effective solutions than CleverTap.
• Rapid AI technology evolution may require significant R&D investment to maintain competitiveness.
• Integration of rehook.ai may face challenges, potentially disrupting service or customer satisfaction.

What makes CleverTap unique

• CleverTap offers a unique all-in-one engagement platform for personalized customer experiences.
• The platform's AI capabilities provide insightful, empathetic, and prescriptive intelligence for businesses.
• CleverTap's TesseractDB™ is the world's first purpose-built database for customer engagement.

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Funding

Total Funding

$175.6M

Meets

Industry Average

Funded Over

5 Rounds

Notable Investors:

Tiger GlobalAccel

Notable Investors:

Tiger GlobalAccel

$105,000,000

Series D

Aug 2022

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Above Average

Industry standards

Ind Avg. $77M

$49M

$50M

$70M

$80M

$100M

$105M

View all funding stages