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CleverTap is a customer engagement platform that helps businesses analyze customer data and personalize experiences. It works by segmenting customers based on various factors, allowing real-time strategy optimization and tailored interactions. The platform also includes campaign orchestration tools for creating consistent customer journeys across multiple channels. Unlike competitors, CleverTap operates on a subscription model and aims to build customer loyalty while maximizing lifetime value.
Company Stage
Series D
Employees
501-1,000
Industries
Data & Analytics, Consumer Software, Fintech
Total Funding
$259.6M
Headquarters
N/A
Founded
2013
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