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About CleverTap
Industries
Data & Analytics
Consumer Software
Fintech
Gaming
Company Size
501-1,000
Company Stage
Series D
Total Funding
$175.6M
Headquarters
Mountain View, California
Founded
2013
Overview
CleverTap is a customer engagement platform that helps businesses analyze customer data and personalize experiences. It allows companies to segment their customers and experiment with marketing strategies in real-time. The platform also offers tools for creating consistent customer journeys across various channels, supported by AI-driven insights. CleverTap's goal is to help businesses build customer loyalty and maximize the lifetime value of their customers.
Simplify's Take
What believers are saying
- CleverTap's acquisition of rehook.ai enhances its AI-driven promotions and customer retention capabilities.
- The partnership with Deloitte integrates MarTech solutions with digital strategy expertise for better personalization.
- CleverTap's collaboration with upGrad offers deep learning programs, enhancing AI and analytics skills.
What critics are saying
- Emerging platforms offering similar features at lower costs could impact CleverTap's market share.
- Integration challenges from the rehook.ai acquisition may temporarily disrupt service quality.
- Economic downturns could risk CleverTap's subscription-based revenue if marketing budgets are cut.
What makes CleverTap unique
- CleverTap offers a unique all-in-one engagement platform for personalized customer experiences.
- The platform's AI capabilities provide insightful, empathetic, and prescriptive intelligence for businesses.
- CleverTap's TesseractDB™ is the world's first purpose-built database for customer engagement.
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Funding
Total Funding
$175.6M
Meets
Industry Average
Funded Over
5 Rounds
Tiger Global
AccelIndustry standards
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -2%2 year growth
↑ 1%" CleverTap's recently launched measurement dashboard - Real Impact, helps brands measure the long term consolidated impact of their marketing campaigns.
CleverTap has acquired rehook.ai, a Y Combinator-backed startup specializing in promotions automation. This acquisition enhances CleverTap's customer retention suite by integrating analytics, engagement, and promotions. With rehook.ai, brands can better manage and optimize promotional campaigns, improving conversions and user retention. The addition of real-time promotional data allows for timely, context-based offers, strengthening customer relationships.
CleverTap acquires rehook.ai to strengthen ai-driven promotions and customer retention capabilities.
CleverTap, the all-in-one customer engagement platform, has partnered with Infobip, a global leader in cloud communications, to introduce Rich Communication Services (RCS) messaging.
CleverTap's MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's digital strategy expertise, allowing businesses to enhance personalisation, automate marketing workflows and optimise engagement touchpoints.
CleverTap is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today
About CleverTap
Industries
Data & Analytics
Consumer Software
Fintech
Gaming
Company Size
501-1,000
Company Stage
Series D
Total Funding
$175.6M
Headquarters
Mountain View, California
Founded
2013
CleverTap is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today