CleverTap

CleverTap

Customer data analytics for personalized engagement

Overview

CleverTap is a customer engagement platform that helps businesses analyze and act on customer data to improve loyalty and lifetime value. It ingests data to segment audiences and run real-time experiments, enabling personalized experiences. It also provides campaign orchestration for omnichannel journeys across email, push, in-app messaging, and more, with AI-powered insights and prescriptive guidance. The service is subscription-based, and CleverTap differentiates itself through real-time data-driven segmentation, personalized cross-channel orchestration, and AI-assisted recommendations to optimize engagement.

About CleverTap

Simplify's Rating
Why CleverTap is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

501-1,000

Company Stage

Series D

Total Funding

$175.6M

Headquarters

Mountain View, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • CloudCherry and rehook.ai acquisitions expand retention capabilities across analytics, engagement, and promotions automation.
  • Deloitte alliance integrates CleverTap into enterprise digital transformation workflows, unlocking Fortune 500 customer base.
  • RCS messaging partnership with Infobip enables richer omnichannel interactions beyond SMS for gaming and e-commerce.

What critics are saying

  • Peak XV Partners lost three senior partners over AI strategy disagreement, threatening CleverTap board continuity.
  • Rehook.ai integration bugs expose promotional data leaks, triggering GDPR violations and EU class-action lawsuits.
  • Braze and Customer.io outcompete CleverTap with superior AI personalization and 40% lower subscription pricing.

What makes CleverTap unique

  • Acquired CloudCherry and rehook.ai to build integrated experience intelligence and AI-driven promotions suite.
  • Partnered with Infobip for RCS messaging and Deloitte for omnichannel MarTech integration capabilities.
  • Promoted Subharun Mukherjee as SVP Global Marketing, strengthening worldwide customer engagement leadership.

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Funding

Total Funding

$175.6M

Meets

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$105M
CleverTap

Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Tracxn Technologies Ltd
Mar 22nd, 2026
CleverTap - Funding & investors.

CleverTap - Funding & investors. Last updated: March 22, 2026 CleverTap's funding rounds. CleverTap has raised a total of $182M over 8 funding rounds: 1 Seed, 5 Early-Stage and 2 Late-Stage round s. CleverTap's largest funding round so far was a Series D round for $***** in Aug 2022. Here is the list of all funding rounds of CleverTap: | Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors | | Aug 05, 2022 | 1480641 | Series D | 3621049 | 6779565 | 7308095 | 7137752 | | Sep 26, 2019 | 7695898 | Series C | 7517949 | 7999429 | 1232022 | 3776618 | | Apr 09, 2019 | 7122793 | Series B | 3105838 | 8810269 | 8256386 | Accel & 1 more | | Jan 02, 2018 | 3894672 | Series A | 2450238 | 4230332 | 2016023 | Accel & 1 more | | Oct 17, 2017 | 8264590 | Series A | 1549044 | 5531493 | 8126519 | 1961650 | | May 11, 2016 | 1214416 | 326789 | 4475724 | 5892136 | 6772349 | 1124532 | | Jul 17, 2015 | 4019747 | 553965 | 6424507 | 9990042 | 4981950 | 6555352 | | Jun 26, 2014 | 7375024 | 216935 | 7862397 | 7122664 | 4765239 | 5286590 | CleverTap's investors. CleverTap has total 7 investor s, 7 are institutional investors including Peak XV Partners and 6 others. Here is the list of institutional investors of CleverTap: * Accel, located in Palo Alto (United States), made their first investment in CleverTap on Jan 02, 2018 in its Series A round. Are you a Founder? FAQs about CleverTap's funding and investors. CleverTap has raised a total of $182M over 8 rounds. CleverTap's largest funding round was a Series D round held on Aug 05, 2022 for $*****. CDPQ is the lead investor in CleverTap's latest funding round held on Aug 05, 2022. * 5 Early-Stage rounds * 2 Late-Stage rounds * 1 Seed round CleverTap has a total of 7 investors, all of them are Institutional investors. Explore latest companies that raised funding recently * Meadow Memorials - raised a funding of $9M in Series A round held on Mar 20, 2026. * Oasis Security - raised a funding of $120M in Series B round held on Mar 20, 2026. * Hansa Biopharma - raised a funding of $30M in Post IPO round held on Mar 20, 2026. * Cleavr - raised a funding of $1.18M in Seed round held on Mar 20, 2026. * KSKT - raised a funding of $1M in Seed round held on Mar 20, 2026.

PHStocks
Feb 11th, 2026
CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap recognized as a Leader in latest Gartner Magic Quadrant for Personalization Engines. The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute. CleverTap, the all-in-one customer engagement platform, today announced that they have been positioned by Gartner(R) as a Leader in their 2026 Magic Quadrant(TM) for Personalization Engines. PHStocks believe this recognition underscores the progress PHStocks is making alongside its customers, a growing ecosystem of forward-looking brands and partners dedicated to delivering relevant, responsible, and effective personalization. Its approach to hyper-personalization, individualized to each customer, is built around agentic AI capabilities from CleverAI(TM) designed to deliver "Experience of One" through 1:1 engagement at scale. PHStocks believe the CleverAI(TM) Decisioning Engine plays a central role in interpreting customer intent, enabling brands to connect customers with the right message, on the right channel, at the right moment. Combined with a comprehensive suite of personalization capabilities, PHStocks believe these capabilities are helping brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries like financial services, retail, ecommerce, media, telecom, and many others. At the core of this approach is CleverAI(TM), its enterprise-grade agentic intelligence and decisioning engine. Designed for autonomous real-time orchestration, it enables continuous experience optimization across the customer lifecycle. PHStocks believe this focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to its broader market momentum. "We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI(TM)," said Anand Jain, Co-founder and Chief Marketing Officer, CleverTap. "We continue to innovate while we execute on our product roadmap. With CleverAI(TM), we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position". View a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions, among other provider offerings, here. (Gartner, "Magic Quadrant for Personalization Engines," by Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026.) Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. About CleverTap CleverTap is the world's leading AI-first, all-in-one customer engagement and retention platform, helping brands turn data into lasting customer relationships. Powered by its proprietary CleverAI(TM): Decisioning Engine and Agentic AI-verse, CleverTap enables organizations to maximize customer lifetime value at scale. Its unified platform brings together AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics - seamlessly integrated with 100+ leading martech solutions. With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has presence across US, Europe, the Middle East, Latin America, and Asia. Leading brands such as TD Bank, Burger King, Paytm, Levi's, IKEA, Decathlon, Vodafone, Domino's, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD, rely on CleverTap to drive measurable growth through meaningful customer engagement. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting its business, future market conditions, its ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in its service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting its business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond its control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. ADITYA SANYAL Director, Digital Marketing, CleverTap +91 9177110080 [email protected]

Business Diary
Feb 11th, 2026
CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap recognized as a Leader in latest Gartner Magic Quadrant for Personalization Engines. By MaryAnn / February 11, 2026 The evaluation was based on specific criteria that analyzed the company's overall Completeness of Vision and Ability to Execute. SAN FRANCISCO / MUMBAI, Feb 11, 2026 - (ACN Newswire) - CleverTap, the all-in-one customer engagement platform, today announced that they have been positioned by Gartner(R) as a Leader in their 2026 Magic Quadrant(TM) for Personalization Engines. Businessdiary believe this recognition underscores the progress Businessdiary is making alongside its customers, a growing ecosystem of forward-looking brands and partners dedicated to delivering relevant, responsible, and effective personalization. Its approach to hyper-personalization, individualized to each customer, is built around agentic AI capabilities from CleverAI(TM) designed to deliver "Experience of One" through 1:1 engagement at scale. Businessdiary believe the CleverAI(TM) Decisioning Engine plays a central role in interpreting customer intent, enabling brands to connect customers with the right message, on the right channel, at the right moment. Combined with a comprehensive suite of personalization capabilities, Businessdiary believe these capabilities are helping brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries like financial services, retail, ecommerce, media, telecom, and many others. At the core of this approach is CleverAI(TM), its enterprise-grade agentic intelligence and decisioning engine. Designed for autonomous real-time orchestration, it enables continuous experience optimization across the customer lifecycle. Businessdiary believe this focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to its broader market momentum. "We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI(TM)," said Anand Jain, Co-founder and Chief Marketing Officer, CleverTap. "We continue to innovate while we execute on our product roadmap. With CleverAI(TM), we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position". View a complimentary copy of the Magic Quadrant report to learn more about CleverTap's strengths and cautions, among other provider offerings, here. (Gartner, "Magic Quadrant for Personalization Engines," by Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 3 February 2026.) Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. About CleverTap CleverTap is the world's leading AI-first, all-in-one customer engagement and retention platform, helping brands turn data into lasting customer relationships. Powered by its proprietary CleverAI(TM): Decisioning Engine and Agentic AI-verse, CleverTap enables organizations to maximize customer lifetime value at scale. Its unified platform brings together AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics - seamlessly integrated with 100+ leading martech solutions. With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has presence across US, Europe, the Middle East, Latin America, and Asia. Leading brands such as TD Bank, Burger King, Paytm, Levi's, IKEA, Decathlon, Vodafone, Domino's, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD, rely on CleverTap to drive measurable growth through meaningful customer engagement. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting its business, future market conditions, its ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in its service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting its business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond its control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. ADITYA SANYAL Director, Digital Marketing, CleverTap +91 9177110080 [email protected] Spread the love

TVW News India
Sep 12th, 2025
CleverTap Elevates Subharun Mukherjee as Senior Vice President of Global Marketing

CleverTap, a leading customer engagement and retention platform, has announced the promotion of Subharun Mukherjee to Senior Vice President of Global Marketing.

Infoto.Ai Sp. z o.o.
Aug 7th, 2025
CleverTap Acquires CloudCherry for Expansion

CleverTap, a leading SaaS company, has acquired CloudCherry, a cloud-based customer feedback and experience analytics platform. This acquisition aims to create a robust experience intelligence suite in Southeast Asia, allowing brands to integrate quantitative and qualitative data.

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