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About CleverTap
Industries
Data & Analytics
Consumer Software
Fintech
Gaming
Company Size
501-1,000
Company Stage
Series D
Total Funding
$170.8M
Headquarters
Mountain View, California
Founded
2013
Overview
CleverTap offers a customer engagement platform that helps businesses analyze customer data and personalize experiences. The platform allows companies to segment their customers and experiment with marketing strategies in real-time. It also provides tools for creating consistent customer journeys across various channels. CleverTap aims to build customer loyalty and maximize lifetime value through effective engagement.
Simplify's Take
What believers are saying
- CleverTap recognized as a 'Strong Performer' in Forrester's Q4 2024 report.
- Partnerships with companies like Niyo enhance customer retention and engagement.
- Growing demand for subscription models boosts CleverTap's customer retention solutions.
What critics are saying
- CEO Sidharth Malik's departure may lead to leadership instability.
- Resource limitations hinder app and web experimentation for product managers.
- Positioned as a 'Niche Player' in Gartner's Magic Quadrant, indicating limited market influence.
What makes CleverTap unique
- CleverTap offers a comprehensive engagement platform for personalized customer experiences.
- The platform provides real-time analytics for optimizing customer lifecycle experiences.
- CleverTap's AI capabilities empower businesses with prescriptive intelligence for decision-making.
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Funding
Total Funding
$170.8M
Meets
Industry Average
Funded Over
5 Rounds
Tiger Global
AccelIndustry standards
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↑ 4%SAN FRANCISCO et BOMBAY, Inde, 11 février 2025 /PRNewswire/ -- CleverTap, la plateforme d'engagement tout-en-un, annonce aujourd'hui avoir été placée par Gartner® comme un Niche Player dans le Magic Quadrant™ pour les moteurs de personnalisation. L'évaluation est basée sur des critères spécifiques d'analyse de l'exhaustivité de la vision et de la capacité d'exécution de l'entreprise
SAN FRANCISCO und MUMBAI, Indien, 11. Februar 2025 /PRNewswire/ -- CleverTap, die All-in-One-Engagement-Plattform, gab heute bekannt, dass das Unternehmen von Gartner® als Niche Player für Personalization Engines in deren Magic Quadrant™-Bericht positioniert wurde. Die Bewertung basierte auf spezifischen Kriterien, welche die Vollständigkeit der Vision und die Fähigkeit des Unternehmens zur Umsetzung analysierten
SAN FRANCISCO y BOMBAY, La India, 11 de febrero de 2025 /PRNewswire/ -- CleverTap, la plataforma de interacción todo en uno, anunció hoy que Gartner® la ha posicionado como un actor de nicho en el Cuadrante Mágico™ para motores de personalización. La evaluación se basó en criterios específicos que analizaron la integridad general de la visión y la capacidad de ejecución de la empresa
SAN FRANCISCO, CA MUMBAI, Jan 7, 2025 - (ACN Newswire) - CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025. 1. From Push to Pull: Generative AI-driven Wave of Customer Interactions. With GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led
SAN FRANCISCO, CA & MUMBAI, Dec 2, 2024 - (ACN Newswire) - CleverTap, the all-in-one engagement platform, has released its market research report on “The State of App and Web User Experience Optimization”. The report sheds light on how digital-first brands are leveraging experimentation and personalization on their apps and websites to drive customer engagement and business growth. It also highlights roadblocks faced by marketers and product managers while experimenting with the UI, workflows, and functionality across apps and websites. For a thorough understanding of the current landscape, this report draws insights from a diverse group of respondents – with data gathered through structured surveys and in-depth interviews – representing organizations with over two million customers across 50+ countries. This includes VPs, CMOs, and product managers ranging from startups to large enterprises across various industries. – Together, they offer valuable insights into how businesses optimize app and web experiences to drive customer engagement and business growth
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About CleverTap
Industries
Data & Analytics
Consumer Software
Fintech
Gaming
Company Size
501-1,000
Company Stage
Series D
Total Funding
$170.8M
Headquarters
Mountain View, California
Founded
2013
CleverTap is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today