Cresicor

Cresicor

Trade promotion management software for CPG brands

About

Cresicor provides a software platform for trade and promotion management specifically designed for consumer packaged goods (CPG) brands in the food and beverage sector. The platform automates tasks such as planning, forecasting, and deduction matching, which helps brands reconcile discounts with actual sales data. This integration allows brands to connect their promotions to sales strategies in real-time, leading to better financial insights and reduced labor. Cresicor operates on a subscription-based model, aiming to enhance financial control and improve promotional effectiveness for its clients.

Company Stage

Seed

Employees

51-200

Industries

Food & Agriculture, Consumer Software

Total Funding

$31.1M

Headquarters

San Francisco, California

Founded

2017


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Simplify's Take

What believers are saying

  • AI-driven analytics enhance predictive insights for optimizing trade promotions.
  • Omnichannel retailing expansion allows inclusion of digital and e-commerce promotions.
  • Collaborations with data providers enrich forecasting and planning capabilities.

What critics are saying

  • Competition from established players like SAP and Oracle may limit market share.
  • Rapid technological advancements require continuous platform updates, straining resources.
  • Data privacy concerns and regulatory compliance issues could arise with new features.

What makes Cresicor unique

  • Vividly automates deduction matching, reducing labor and improving financial accuracy.
  • The platform integrates with existing sales plans for real-time promotional strategy adjustments.
  • Vividly offers a subscription-based SaaS model with exceptional customer service.

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Growth & Insights
Headcount

6 month growth

2%

1 year growth

7%

2 year growth

7%

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