New dish celebrates Persian culinary traditions with a modern twist; available at all locations May 28-June 30NEW YORK, May 28, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has partnered with Persian-American content creator Cyrus Veyssi to launch Cyrus' Sumac Yogurt and Chicken Plate, a limited-time offering available at all DIG locations through June 30.The new dish brings the vibrant flavors of Persian cuisine to DIG's menu. Featuring charred chicken, tomato and cucumber salad, and herb rice topped with a sumac, lime and mint yogurt sauce, served with a lemon wedge, it offers a modern interpretation of traditional Persian culinary elements."I grew up watching my Persian mother cook Iranian food every evening, and that privilege has cemented my love for our culture's cuisine," said Veyssi. "Creating this plate with DIG has allowed me to share flavors from my childhood with a wider audience, bringing in elements like sumac and a Shirazi-style salad as a small homage. As someone who navigates multiple identities, I'm passionate about bringing people together through food and showing how shared experiences can transcend barriers."The limited-time offering celebrates the intersection of food, culture and identity — core values that both DIG and Veyssi champion in their respective fields. Known for their vibrant social media presence that blends beauty expertise with cultural storytelling, Veyssi brings a unique perspective to this culinary collaboration."At DIG, we believe food is a powerful medium for cultural exchange and community building," said DIG Chief Marketing Officer Jessica Serrano. "We've been longtime fans of Cyrus, so when we saw them posting organically about dining at DIG, we knew it was the perfect opportunity to formalize a partnership

Brand's revamped app lets busy diners tap out of cooking and tap into chef-quality meals without kitchen hassleNEW YORK, March 19, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has launched its new spring menu highlighting aromatic herb-infused dishes alongside a revamped mobile app experience.Available beginning March 26 at all locations, the menu showcases DIG's commitment to vibrant seasonal ingredients and distinctive flavor profiles. At the heart of the spring menu is DIG's signature romesco sauce — roasted red peppers blended with pumpkin seeds, garlic and olive oil — featured in several new dishes, including the Romesco Chicken Plate and Romesco Steak Plate.Other highlights on DIG's spring menu include:Green Bean & Romesco Frisee Salad with Seared Wild SalmonAvo Smash Sandwiches, with the option to add chicken or tofuFamily dinner packages including the Spring Chicken Family Dinner and Steak & Veg Family DinnerIn response to guest feedback, DIG has also made all tofu sandwiches completely vegan, partnering with a new vegan bun supplier and reformulating the signature DIG sauce to be plant-based while maintaining its distinctive flavor profile."Our spring menu celebrates the bright, fresh ingredients of the season with herb-forward profiles and our signature romesco sauce that adds depth and character to every dish," said Culinary Director Matt Weingarten. "Each offering is crafted from scratch daily in our kitchens, from our house-made sauces to our perfectly prepared proteins. Whether dining in or enjoying take-home dinners, busy customers can enjoy restaurant-quality meals without sacrificing their time or standards."The menu also marks the highly anticipated return of Cheesy Cauliflower, a guest favorite roasted with garlic, parmesan, lemon and chili flakes, topped with scallions.Two additional standout seasonal sides include fragrant couscous with spring herbs, garlic and lemon, and Herb Rice, cooked in a blend of cilantro, parsley and garlic."With our new spring entrees and sides, we're inviting our customers to tap out of the daily grind of meal planning, grocery shopping and cooking, and instead tap DIG in for chef-prepared, seasonal dishes that save time without sacrificing quality," said Chief Marketing Officer Jessica Serrano. "Our enhanced app makes it even easier to bring restaurant-quality meals into your daily routine, letting you reclaim your evenings while still enjoying nutritious, delicious food prepared with care."DIG is offering customers $5 off their first digital order, the ability to upload receipts to earn points on in-store purchases, monthly rewards, birthday perks and early access to new menu items.These digital enhancements reflect DIG's commitment to meeting modern consumers' needs for convenience without compromising on quality.To learn more about the new spring menu and find nearby DIG locations, visit diginn.com or download the DIG app.About DIGDIG is a fast-casual restaurant focused on elevating home cooking, doing things right and building a business around good food and great people. The brand serves seasonal, scratch-cooked plates, salads, sides and take-home family dinners in its more than 30 locations across the Northeast, with plans for expansion

The brand is raising the bar for fast casuals with steak, seasonal veggies and moreNEW YORK, Jan. 15, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has launched its new winter menu featuring char-grilled sirloin steak alongside warm, seasonal dishes. Available through March 25, the menu showcases DIG's commitment to exceptional quality and culinary innovation in the fast-casual space, setting a new standard for protein innovation in the industry.At the heart of the winter menu is DIG's char-grilled sirloin steak, prepared medium to medium-rare on a 500-degree plancha, rested to lock in flavors and sliced to order for each guest. The steak is featured in several new dishes, including the Steak & Potatoes Dinner Plate, served with charred onion relish and chili lime brussels sprouts, and the Kale Caesar Salad with Char-grilled Steak."We're revolutionizing the quick-service dining experience for guests with the best expression of steak in the fast-casual space," said Chief Marketing Officer Jessica Serrano. "Our winter menu is perfectly timed for the new year, giving people the shortcuts to lunch and dinner with expertly crafted dishes that celebrate the season. By listening closely to our guests' preferences and feedback, we continue to deliver high-quality ingredients while maintaining our commitment to thoughtful preparation."In a recent DIG survey, more than half of respondents cite lack of time as their biggest barrier to cooking – a challenge DIG addresses with its new winter menu offerings.Other survey findings include:Kitchen relationship status – Over 53% identify their relationship status with their kitchen as on-again, off-again.– Over 53% identify their relationship status with their kitchen as on-again, off-again