DIG

DIG

Fast-casual dining with seasonal cuisine

About DIG

Simplify's Rating
Why DIG is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

Series F

Total Funding

$128.4M

Headquarters

New York City, New York

Founded

2011

Overview

Dig Inn offers seasonal American cuisine with a focus on vegetables, sourcing ingredients from local farmers to provide fresh and nutritious meals. The company primarily serves health-conscious consumers, including urban professionals and families, who prioritize sustainability and mindful sourcing. Dig Inn stands out in the fast-casual dining sector by emphasizing community engagement and sustainability, operating through online orders for pickup and delivery, catering services, and a full-service restaurant. This approach caters to modern consumer preferences for convenience, especially in light of recent health concerns. Revenue comes from meal sales, catering, and gift cards, while initiatives like "Dig Feeds" allow customers to gift meals, further connecting the company to the communities it serves. The goal of Dig Inn is to promote healthy eating and local sourcing while actively engaging with the community.

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Simplify's Take

What believers are saying

  • Increased interest in plant-based diets aligns with Dig Inn's vegetable-centric offerings.
  • The rise of digital ordering boosts Dig Inn's online order and delivery services.
  • Consumers' focus on sustainability supports Dig Inn's local sourcing and community engagement.

What critics are saying

  • Grocery partnerships like Chuck E. Cheese's could divert spending from restaurants like Dig Inn.
  • Restaurants entering the grocery market may pressure Dig Inn to explore similar avenues.
  • Introducing steak may alienate Dig Inn's core vegetable-centric customer base.

What makes DIG unique

  • Dig Inn emphasizes seasonal American cuisine with a strong focus on vegetables.
  • The company sources ingredients from local farmers, ensuring fresh and nutritious meals.
  • Dig Inn engages in community initiatives like 'Dig Feeds' to strengthen local ties.

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Funding

Total Funding

$128.4M

Meets

Industry Average

Funded Over

5 Rounds

Series F funding comparison data is currently unavailable. We're working to provide this information soon!
Series F Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
PR Newswire
Jan 15th, 2025
Dig Debuts Steak Alongside New Winter Menu

The brand is raising the bar for fast casuals with steak, seasonal veggies and moreNEW YORK, Jan. 15, 2025 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, has launched its new winter menu featuring char-grilled sirloin steak alongside warm, seasonal dishes. Available through March 25, the menu showcases DIG's commitment to exceptional quality and culinary innovation in the fast-casual space, setting a new standard for protein innovation in the industry.At the heart of the winter menu is DIG's char-grilled sirloin steak, prepared medium to medium-rare on a 500-degree plancha, rested to lock in flavors and sliced to order for each guest. The steak is featured in several new dishes, including the Steak & Potatoes Dinner Plate, served with charred onion relish and chili lime brussels sprouts, and the Kale Caesar Salad with Char-grilled Steak."We're revolutionizing the quick-service dining experience for guests with the best expression of steak in the fast-casual space," said Chief Marketing Officer Jessica Serrano. "Our winter menu is perfectly timed for the new year, giving people the shortcuts to lunch and dinner with expertly crafted dishes that celebrate the season. By listening closely to our guests' preferences and feedback, we continue to deliver high-quality ingredients while maintaining our commitment to thoughtful preparation."In a recent DIG survey, more than half of respondents cite lack of time as their biggest barrier to cooking – a challenge DIG addresses with its new winter menu offerings.Other survey findings include:Kitchen relationship status – Over 53% identify their relationship status with their kitchen as on-again, off-again.– Over 53% identify their relationship status with their kitchen as on-again, off-again

PR Newswire
Jul 10th, 2024
Summer Is Served At Dig With New Bbq Menu

DIG is swinging into summer with limited-time menu items and a pickleball eventNEW YORK, July 10, 2024 /PRNewswire/ -- DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, is rolling out a new limited-time summer barbecue-inspired menu, available today through Sept. 17.DIG's summer menu features new sandwiches and sides reminiscent of backyard cookouts, beach days and picnics in the park. Pricing varies by market, with sandwich prices starting at $9.80-$10.50 and sides priced at $4.75. Menu items include:BBQ Crispy Chicken Sandwich – Charred chicken topped with house-made BBQ sauce.– Charred chicken topped with house-made BBQ sauce. BBQ Crispy Tofu Sandwich – Crispy tofu topped with house-made BBQ sauce.– Crispy tofu topped with house-made BBQ sauce. Nashville Hot Crispy Chicken Sandwich – Crispy baked chicken thigh served atop picnic slaw with dill pickles and house-made Nashville hot sauce on a potato bun.– Crispy baked chicken thigh served atop picnic slaw with dill pickles and house-made hot sauce on a potato bun

PR Newswire
Jun 6th, 2024
Spm Communications Expands Client Roster With 3 New Agency-Of-Record Wins

Growing Dallas agency adds better-for-you brands Philz Coffee, Skout Organics and DIGDALLAS, June 6, 2024 /PRNewswire/ -- SPM Communications, a nationally ranked public relations, crisis communication and franchise development agency, is growing its food and beverage practice as the new agency of record for three better-for-you brands.SPM has been named agency of record for Oakland, California-based Philz Coffee, which has nearly 70 locations throughout California and Chicago. Founded in San Francisco more than 20 years ago, Philz specializes in serving up customized coffee blends made to order, one cup at a time, and created from sustainably sourced green coffee beans from around the world.The agency also has added Austin, Texas-based Skout Organic, a better-for-you family snack brand that makes protein bars, kids snack bars and soft-baked cookies. The line is certified organic, gluten-free, vegan and kosher.Additionally, SPM has begun work with DIG, a growing, New York-based fast-casual restaurant focused on elevated, chef-prepared home cooking. DIG serves seasonal, scratch-cooked plates, salads, sides and take-home family dinners in its more than 30 locations across the Northeast."SPM turned 25 this year, and one of our goals for 2024 is to add more better-for-you brands to our roster as a nod to one of our first clients back in 1999, Chipotle Mexican Grill, which began redefining how people eat," said Suzanne Miller, SPM founder and president. "Our new Philz, Skout Organic and DIG clients are in a category we are passionate about and on which we built our business."The agency also recently took on pro bono client Gifting Brands as part of its mission to give back by spreading the word about organizations doing good. The Dallas-based nonprofit accepts excess inventory from brands and retailers and sells it at deeply discounted prices online at www.giftingbrands.com, donating 100% of proceeds to local and global charities that benefit families, women and children.SPM specializes in consumer brands in the food, restaurant, retail, apparel, franchise, lifestyle and wellness, and beauty categories

PYMNTS
Sep 28th, 2023
Chuck E. Cheese Enters Walmart Aisles As Restaurants Broaden Scope

Chuck E. Cheese is the latest restaurant brand to make a play for consumers’ grocery spending as, across the industry, eateries look to capture more of consumers’ day-to-day food budgets.The family restaurant and entertainment chain, which has more than 550 locations, announced Thursday (Sept. 28) the expansion of its licensed frozen pizza to Walmart locations across the United States, in partnership with consumer packaged goods (CPG) company Flatlander Foods.“Inspired by our famous pizza and created to be enjoyed at home, we’ve seen great response/demand from American families, and we are excited to see expanded distribution to even more neighborhoods with a Walmart near them,” Melissa McLeanas, vice president of global licensing, media and branded entertainment development for the chain’s parent company, CEC Entertainment, said in a statement.The company is using its grocery placement not only to create additional revenue but also to drive visits to its restaurant/entertainment locations, offering free digital tickets redeemable for prizes at these stores’ gift shops.The news of this expansion comes as restaurants look to extend their brands beyond the four walls of their stores and even beyond digital ordering occasions, targeting not consumers’ restaurant spending but their overall eating budget. In this effort, more brands are entering the grocery store and creating other non-restaurant occasions.Last week, for instance, Asian-style casual dining chain P.F. Chang’s announced a grocery partnership with Fresh Del Monte’s cut vegetable subsidiary Mann Packing Co. to launch two salad kits based on the restaurant’s menu.Over the summer, fast-casual giant Panera Bread, similar to Chuck E

Business Wire
Dec 8th, 2022
Jetblue Awarded Best Economy Class By The Points Guy In 2022 Tpg Awards

NEW YORK--(BUSINESS WIRE)--JetBlue (NASDAQ: JBLU) today announced it has been recognized by The Points Guy (TPG) with an Editors’ Choice Award for Best Economy Class, across both categories of domestic and international airlines. This is the third time JetBlue, known for its low fares and great service, has won the coveted award and marks the airline’s sixth Editors’ Choice Award since 2018.Curated by the distinguished editors of the leading consumer travel platform, TPG’s highly competitive awards honor excellence in airlines, travel and credit cards.“At JetBlue, we believe that a great experience and a low fare should be synonymous as we introduce our onboard experience and the JetBlue effect to more markets across the globe,” said Joanna Geraghty, president and chief operating officer, JetBlue. “This recognition as an industry leader comes at a pivotal time for JetBlue, as we continue to grow and challenge the Big Four, bringing more competition into the market.”To ‘Sale-ebrate’ this award, and for a limited time, JetBlue is offering a flash sale through midnight, tonight, where travelers can snag fares as low as $25 one-way on select flights across the airline’s network, for travel on select dates in 2022 and 2023. Over the last two decades, JetBlue has established itself as a leader in both value and comfort, and is excited to offer even more ways for customers to enjoy the award-winning JetBlue experience for themselves. For a complete list of available flights, customers can visit jetblue.com/sale/sale-ebrate-in-a-flash.The Points Guy (TPG) is a trusted travel and lifestyle media platform that focuses on maximizing travel experiences while minimizing spending. Through an informative, clever point of view, TPG has become the leading online resource for all things points, miles and resourceful travel experiences.“The Points Guy editorial team and myself are thrilled to honor the best in travel, credit cards and loyalty programs

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