EasyKnock

EasyKnock

Home equity via sale-leaseback financing

Overview

EasyKnock provides residential sale-leaseback services, offering homeowners a way to access home equity without traditional loans. It buys the homeowner’s property and then rents it back to them, allowing occupants to stay in their homes while receiving cash. Revenue comes from rent paid by the former homeowners and potential appreciation of the home’s value, with any increases benefiting the client if EasyKnock sells later. The company covers ongoing home expenses like taxes, insurance, and HOA fees, and transactions typically close in 4-6 weeks. Compared to traditional lenders, EasyKnock does not rely on credit scores or debt-to-income ratios, making it accessible to a broader set of homeowners. Its goal is to provide flexible liquidity by converting home equity into cash while letting residents remain in their homes.

About EasyKnock

Simplify's Rating
Why EasyKnock is rated
D-
Rated D- on Competitive Edge
Rated D- on Growth Potential
Rated D- on Differentiation

Industries

Financial Services

Real Estate

Company Size

11-50

Company Stage

Series D

Total Funding

$125.7M

Headquarters

New York City, New York

Founded

2016

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Simplify's Take

What believers are saying

  • Raised $425 million total debt and equity by 2024.
  • Acquired HomePace, Balance Homes, Ribbon, Onder assets.
  • Won $153,000 Texas arbitration ruling against homeowner claims.

What critics are saying

  • Shut down operations December 2024, defunct forever.
  • Lawsuits in Texas, Michigan allege fraud, deceptive practices.
  • Settled $200,000 with Massachusetts AG, banned sale-leasebacks there.

What makes EasyKnock unique

  • EasyKnock pioneered residential sale-leaseback without credit checks or DTI ratios.
  • Sell & Stay program lets homeowners capture full home value appreciation.
  • Covers taxes, insurance, HOA fees beyond just rent payments.

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Funding

Total Funding

$125.7M

Below

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$28M
EasyKnock
$50M
Hello Fresh
$70M
Twilio
$80M
Handshake
$100M
Affirm

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

4%
NC Advertiser
Dec 23rd, 2024
This real estate company closed and Connecticut officials are looking for answers

Three weeks ago, the state filed suit against EasyKnock in state Superior Court, asserting the company violated the Connecticut Unfair Trade Practices Act.

Coverager
Dec 10th, 2024
Insurer-Backed Easyknock Shuts Down

Residential sale-leaseback platform EasyKnock has shut down its operations. “After many years of serving consumers, EasyKnock has closed its doors,” a message on the company’s website states. “We are deeply grateful for the trust placed in us to be part of the financial journey of so many. While EasyKnock may no longer be around, arrangements have been made to ensure continued services for our customers.”Founded in 2016, EasyKnock’s business model allowed homeowners to sell their properties to the company but remain as renters while receiving cash for their financial needs. According to Crunchbase data, the startup raised ~$300 million in debt and ~$125 million in equity. Earlier this year,

Inman
Dec 6th, 2024
Embattled sale-leaseback platform EasyKnock closes its doors

Launched in 2016 and based in New York City, EasyKnock closed a $3.5 million seed funding round in 2018 that included $100 million in new debt funding from investors including Montage Ventures, Crestar Partners and Blumberg Capital.

Steve Bargdill
Oct 3rd, 2024
EasyKnock wins arbitration case in Texas by Neil Pierson for HousingWire

They filed suit against EasyKnock in October 2021, declaring that the company had no right to title or ownership, along with violations of the Truth in Lending Act, allegations of fraud and other charges.

Business Wire
Oct 2nd, 2024
EasyKnock Secures Complete Victory in $153,000 Ruling Over Sale-Leaseback Lawsuit

The arbitrator dismissed their claims against the company and awarded EasyKnock damages and attorneys' fees for their failure to pay rent under the parties' lease.

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