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About Fermat
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Series A
Total Funding
$29M
Headquarters
San Francisco, California
Founded
2021
Overview
Company Does Not Provide H1B Sponsorship
Fermat Commerce provides a commerce infrastructure designed for individual and enterprise creators to sell directly to their customers on the open web. The platform allows clients to onboard creators quickly, enhancing the sales process and customer engagement. By using Fermat Commerce, clients can benefit from features like dynamic product updates, accurate conversion attribution, and a streamlined purchase funnel, which help increase conversion rates. Unlike many competitors, Fermat Commerce focuses on giving creators control over their products, images, and pricing, fostering direct relationships with their audience. The company's goal is to create a seamless and efficient sales experience for creators, ultimately driving higher sales conversions and better attribution.
Simplify's Take
What believers are saying
- Fermat raised $17M in Series A funding to fuel growth and innovation.
- Partnership with Tinuiti enhances ad-to-landing page experiences, boosting customer engagement.
- AI-driven personalization offers tailored shopping experiences, increasing conversion rates.
What critics are saying
- Social media platforms' shoppable integrations may reduce need for third-party infrastructures like Fermat.
- Consumer skepticism towards social commerce could impact Fermat's growth in this space.
- Shift towards integrated social commerce experiences may challenge traditional ad-based shopping models.
What makes Fermat unique
- Fermat offers a robust commerce infrastructure tailored for creators and enterprise clients.
- The platform provides dynamic product updates and precise conversion attribution.
- Fermat enables creators to control products, images, and rates, enhancing direct sales.
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Funding
Total Funding
$29M
Above
Industry Average
Funded Over
2 Rounds
Greylock PartnersIndustry standards
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Unlimited Paid Time Off
Home Office Stipend
Wellness Program
Equity Package
Growth & Insights and Company News
6 month growth
â 34%1 year growth
â 34%2 year growth
â 34%NEW YORK, NY - March 11, 2025 - Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has officially announced its partnership with FERMĂT.
Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers. For the report âTracking the Digital Payments Takeover: Monetizing Social Media,â PYMNTS Intelligence surveyed nearly 3,000 U.S. consumers to understand the factors driving them to shop â or not to shop â on social media, among other matters.The study found that 57% of consumers did not look for or purchase goods and services on social media in the 30 days before being surveyed. Among the most common reasons they did not browse or make purchases via social media platforms is that they simply prefer not to mix social media with shopping
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping functionalities, blurring the lines between social networking and online shopping. Instagram, for instance, has been expanding its creator marketplace around the world, while Pinterest has been extending its reach into new types of shoppable content. In the fall, YouTube unveiled features that simplify the marketing and sale of products within videos meant to provide creators with additional opportunities to monetize their content
SAN FRANCISCO--(BUSINESS WIRE)--Today, FERMAT, the startup that allows every retailer to create a unique shopping experience for each customer journey, announced it has raised $17 million in new financing. This will allow it to continue fueling growth for its customers, including admired social commerce brands like True Classic, Jack Archer, mindbodygreen, U Beauty, and Nood, as well as many forward-thinking advertising agencies. Bain Capital Ventures (BCV) led the funding round, with participation from existing investors Greylock, QED Investors and Courtside Ventures, bringing FERMATâs total funding raised to over $30 million. FERMAT provides a seamless end-to-end shopping experience for consumers and greater advertising performance for commerce brands. When shoppers engage with a brand on social, email, or SMS, FERMAT uses AI and machine learning to provide a unique and personalized journey from ad to shop to sale. Throughout the process, FERMAT carries relevant information about the customer, such as products they like, discounts theyâve seen, and influencers theyâve engaged with
Fermat is Hiring for 8 Jobs on Simplify!
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About Fermat
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Series A
Total Funding
$29M
Headquarters
San Francisco, California
Founded
2021
Fermat is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today