Fermat

Fermat

Commerce infrastructure for creators and publishers

About Fermat

Simplify's Rating
Why Fermat is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

51-200

Company Stage

Series A

Total Funding

$29M

Headquarters

San Francisco, California

Founded

2021

Overview

Company Does Not Provide H1B Sponsorship

Fermat Commerce provides a commerce infrastructure designed for individual and enterprise creators to sell directly to their customers on the open web. The platform allows clients to onboard creators quickly, enhancing the sales process and customer engagement. By using Fermat Commerce, clients can benefit from features like dynamic product updates, accurate conversion attribution, and a streamlined purchase funnel, which help increase conversion rates. Unlike many competitors, Fermat Commerce focuses on giving creators control over their products, images, and pricing, fostering direct relationships with their audience. The company's goal is to create a seamless and efficient sales experience for creators, ultimately driving higher sales conversions and better attribution.

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Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Fermat raised $17M in Series A funding to fuel growth and innovation.
  • Partnership with Tinuiti enhances ad-to-landing page experiences, boosting customer engagement.
  • AI-driven personalization offers tailored shopping experiences, increasing conversion rates.

What critics are saying

  • Social media platforms' shoppable integrations may reduce need for third-party infrastructures like Fermat.
  • Consumer skepticism towards social commerce could impact Fermat's growth in this space.
  • Shift towards integrated social commerce experiences may challenge traditional ad-based shopping models.

What makes Fermat unique

  • Fermat offers a robust commerce infrastructure tailored for creators and enterprise clients.
  • The platform provides dynamic product updates and precise conversion attribution.
  • Fermat enables creators to control products, images, and rates, enhancing direct sales.

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Funding

Total Funding

$29M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$17M
Fermat
$30M
Kalshi

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Home Office Stipend

Wellness Program

Equity Package

Growth & Insights and Company News

Headcount

6 month growth

↑ 34%

1 year growth

↑ 34%

2 year growth

↑ 34%
Tinuiti
Mar 11th, 2025
Tinuiti Partners with FERMÀT to Streamline Ad-to-Landing Page Experience, Driving Better Performance and Full-Funnel Customer Engagement

NEW YORK, NY - March 11, 2025 - Tinuiti, the largest independent full-funnel marketing agency across the media that matters most, has officially announced its partnership with FERMÀT.

PYMNTS
Mar 28th, 2024
Social Commerce Holdouts Skeptical Of Cross-Pollination

Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers. For the report “Tracking the Digital Payments Takeover: Monetizing Social Media,” PYMNTS Intelligence surveyed nearly 3,000 U.S. consumers to understand the factors driving them to shop — or not to shop — on social media, among other matters.The study found that 57% of consumers did not look for or purchase goods and services on social media in the 30 days before being surveyed. Among the most common reasons they did not browse or make purchases via social media platforms is that they simply prefer not to mix social media with shopping

PYMNTS
Mar 22nd, 2024
Social Apps Race To Capture Commerce Opportunity With Shoppable Integrations

As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping functionalities, blurring the lines between social networking and online shopping. Instagram, for instance, has been expanding its creator marketplace around the world, while Pinterest has been extending its reach into new types of shoppable content. In the fall, YouTube unveiled features that simplify the marketing and sale of products within videos meant to provide creators with additional opportunities to monetize their content

Finsmes
Mar 13th, 2024
Fermat Raises $17M in Series A Funding

Fermat raises $17M in Series A funding.

Business Wire
Mar 13th, 2024
Fermat Raises $17M Series A To Grow Its Ml-Powered Social Commerce Shopping Experience

SAN FRANCISCO--(BUSINESS WIRE)--Today, FERMAT, the startup that allows every retailer to create a unique shopping experience for each customer journey, announced it has raised $17 million in new financing. This will allow it to continue fueling growth for its customers, including admired social commerce brands like True Classic, Jack Archer, mindbodygreen, U Beauty, and Nood, as well as many forward-thinking advertising agencies. Bain Capital Ventures (BCV) led the funding round, with participation from existing investors Greylock, QED Investors and Courtside Ventures, bringing FERMAT’s total funding raised to over $30 million. FERMAT provides a seamless end-to-end shopping experience for consumers and greater advertising performance for commerce brands. When shoppers engage with a brand on social, email, or SMS, FERMAT uses AI and machine learning to provide a unique and personalized journey from ad to shop to sale. Throughout the process, FERMAT carries relevant information about the customer, such as products they like, discounts they’ve seen, and influencers they’ve engaged with

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