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Groove

Sales engagement platform for Salesforce users

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Overview

Groove is a Salesforce-native sales engagement platform that automates repetitive admin tasks for sales teams. It works by integrating with Salesforce and running automated sequences, cadences, and activity logging to streamline daily activities, all through a subscription-based SaaS model. Groove differentiates itself with strong enterprise focus, a dedicated Salesforce footprint, and specialized offerings like Groove for Salesforce Financial Services Cloud, plus high customer satisfaction among large clients. Its goal is to help sales teams be more productive and close more deals by handling routine work so reps can spend more time selling and building relationships.

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About Groove

Simplify's Rating
Why Groove is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareFinancial Services

Company Size

11-50

Company Stage

Series B

Total Funding

$60.8M

Headquarters

San Francisco, CA

Founded

2014

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What believers are saying

  • October 2026 support chat now spans Groove, Salesloft, and Clari, reducing service friction.
  • August 2026 added a new Groove managed package with security fixes and compliance updates.
  • April 14, 2026 MCP integration opened live revenue data to Claude, ChatGPT, and Agentforce.

What critics are saying

  • Salesloft’s November 2026 migration guides signal Groove is a shrinking product line.
  • August 11, 2026 release notes warned unupgraded Groove users can lose Salesforce access.
  • Post-merger layoffs and platform consolidation threaten Groove’s standalone roadmap and existentially its brand.

What makes Groove unique

  • Salesforce-native workflows and activity capture still anchor Groove’s enterprise sales motion.
  • Groove migration tooling preserves templates, roles, and permissions during Salesloft transitions.
  • Fortune-scale logos like Google, Uber, ADP, and Capital One validate enterprise fit.

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Funding

Total Funding

$60.8M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$45M
$65M
$100M

Growth & Insights and Company News

6 month growth

2%

1 year growth

-19%

2 year growth

-19%
Business Wire
Aug 15th, 2023
Clari to Acquire Groove, Cementing Revenue Platform Leadership

Clari to acquire Groove, giving companies unprecedented visibility, predictability, and control across the end-to-end revenue process.

VentureBeat
Aug 14th, 2023
Clari Acquires Groove To Build A Comprehensive Revenue Platform With Ai

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here. Clari, a leading revenue operations platform, announced today that it has acquired Groove, a leading sales engagement platform, for an undisclosed amount. The deal will enable Clari to offer the first end-to-end revenue platform that executes all internal and external revenue workflows, from prospecting to closing to renewing.“This is the most transformative day of our history,” Andy Byrne, CEO of Clari, told VentureBeat in an exclusive interview. “It’s a big acquisition for us.”“When we started this company, our thesis was grounded in the belief that AI would revolutionize how businesses manage revenue. More specifically, our vision was to assist CEOs in answering the critical question of whether they would meet or miss revenue targets,” he explained

Business Wire
Dec 13th, 2022
Groove Ranks #1 In Enterprise Customer Satisfaction On G2 For 17Th Consecutive Quarter

SAN FRANCISCO--(BUSINESS WIRE)--Groove, a market-leading sales engagement platform for enterprises using Salesforce®, today announced that G2’s Winter 2023 Grid Report for Sales Engagement has ranked Groove #1 in customer satisfaction for 17 consecutive quarters. Groove was the highest-rated enterprise platform and had the top Enterprise Relationship Index in five sales tech categories. Groove was also named a Momentum leader in nine sales tech categories and a leader in ten.Groove is the highest-rated enterprise sales engagement platform in the following G2 Winter 2023 Grid Reports: Sales Engagement, Email Tracking, Online Appointment Scheduling, Sales Intelligence, and Account Data Management. Groove also earned the highest Enterprise Relationship Index scores in five categories and was named a leader in 10, including Sales Engagement, Revenue Operations Intelligence (ROI), Sales Performance Management, Outbound Call Tracking, and Sales Acceleration.G2’s Fall 2022 Enterprise Grid Report for Sales Engagement Software ranks the performance of 30 different sales engagement platforms. In addition to earning the top enterprise customer satisfaction score, Groove received high scores across multiple satisfaction metrics. 97% say Groove is easy to do business with

Business Wire
Nov 16th, 2022
Groove Named To The 2022 Deloitte Technology Fast 500™ List

SAN FRANCISCO--(BUSINESS WIRE)--Groove, a market-leading sales engagement platform for enterprises using Salesforce®, today announced that it has earned a spot on the Deloitte Technology Fast 500™ list, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Groove grew 258% during this period. Demand for sales engagement platforms has remained strong over the past three years as revenue teams have looked to improve sales productivity, collaboration, and execution across remote teams. The acceleration of digital transformation within more traditional industries has also fueled interest in sales engagement platforms that can be easily adopted by revenue teams with specialized workflows

Business Wire
Nov 8th, 2022
Groove Appoints Cisco Thousandeyes Executive Mohit Lad To Board Of Directors

SAN FRANCISCO--(BUSINESS WIRE)--Groove, a market-leading sales engagement platform for enterprises using Salesforce®, today announced the appointment of Mohit Lad to the company’s Board of Directors. Mohit currently serves as general manager of ThousandEyes, a Cisco company. After co-founding ThousandEyes in 2010, he led the company to an acquisition by Cisco in August 2020 and now runs Cisco ThousandEyes as general manager of the Networking Assurance business unit. Under Mohit’s leadership, ThousandEyes has become an integral part of Cisco’s software strategy

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