Ordergroove

Ordergroove

Subscription management platform for recurring revenue

Overview

Ordergroove provides a subscription management platform for e-commerce brands to turn one-time purchases into recurring revenue streams. The platform helps merchants set up, manage, and optimize subscription programs, with flexible, personalized incentives to boost enrollment and retention. The business model charges setup fees, monthly subscription fees, and potentially a share of subscription revenue, with additional consulting services to help merchants grow relationships with customers. Distinguishing factors include a decade of subscription expertise, a relationship-centric approach to commerce, and capabilities like Adobe Commerce integration to tailor offerings. The company aims to elevate the customer experience and drive sustainable recurring revenue for its clients.

Significant Headcount Growth

About Ordergroove

Simplify's Rating
Why Ordergroove is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$141M

Headquarters

New York City, New York

Founded

2010

Your Connections

People at Ordergroove who can refer or advise you

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Simplify's Take

What believers are saying

  • Keurig’s migration validates Ordergroove for complex Fortune 500 subscription businesses.
  • IoT-linked replenishment for Keurig SMART machines expands order frequency and customer lock-in.
  • Composable-commerce partnerships and UK expansion widen pipeline across enterprise retailers.

What critics are saying

  • Shopify's native subscription stack can disintermediate Ordergroove at checkout and POS.
  • Enterprise concentration makes any Keurig or Freshpet outage a damaging reference event.
  • Subscription bundles and pause-skip features are commoditizing, pressuring pricing and margins.

What makes Ordergroove unique

  • Ordergroove powers recurring revenue across subscriptions, memberships, and predictive reordering.
  • Keurig selected Ordergroove on May 14, 2026 for enterprise migration from Homegrown.
  • Patented SAPIS and omnichannel architecture support subscriptions across stores, SMS, and voice.

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Funding

Total Funding

$141M

Above

Industry Average

Funded Over

6 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Unlimited Paid Time Off

Professional Development Budget

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

5%

2 year growth

4%
MarTech360
Apr 16th, 2025
Ordergroove Launches Frontier: AI-Powered Relationship Commerce

Ordergroove launches Frontier: ai-powered Relationship Commerce.

RetailData, LLC
Apr 12th, 2025
Ordergroove Boosts Recurring Revenue by Up to 54% with New Promo and A/B Testing Tools

Ordergroove, a leader in subscription solutions for major brands and retailers, has introduced Ordergroove Experiments, a new platform that integrates flexible promotions with A/B testing.

Business Wire
Apr 10th, 2025
YuMOVE Elevates Customer Experience for Hundreds of Thousands of UK Subscribers with Migration from Recharge to Ordergroove

We're proud that YuMOVE has chosen Ordergroove to power its next phase of growth.

Business Wire
Mar 4th, 2025
Ordergroove Powers ByHeart's Subscription Expansion, Driving 24% Growth in Customer Lifetime Value in Three Months

"We're honored that ByHeart has chosen Ordergroove to power their next wave of growth as they solidify their market leadership with innovation and true partnership to parents."

Business Wire
May 16th, 2024
E-Commerce Subscription Platform, Ordergroove, Announces Strategic Expansion To The Uk, Driving Recurring Revenue For British Retailers, Including Hotel Chocolat, Halfords And Lily’S Kitchen

NEW YORK LONDON--(BUSINESS WIRE)--Ordergroove, the leading subscription technology platform for brands and retailers, today announced its strategic expansion into the United Kingdom to accelerate recurring revenue for e-commerce brands and retailers. As a growing number of UK brands are prioritizing profitable, predictable revenue growth, subscriptions have become increasingly popular. Ordergroove offers the premiere solution to help British consumers conveniently receive their favorite products while helping retailers maximize customer lifetime value and grow a reliable revenue stream. Leading UK brands including Halfords, Hotel Chocolat and Lily’s Kitchen have been long-standing Ordergroove customers that have seen consistent growth, thanks to Ordergroove’s flexible technology and subscription expertise. In recent months, Ordergroove has seen an influx in interest from British retailers looking to revamp their subscriber experiences, driving the technology provider to officially expand into the UK. Numerous brands including Molton Brown, Untamed, Philip Kingsley, YuMove, Augustinus Bader and FlowerBX are now set to launch new and improved subscriber experiences, while accelerating speed to market and streamlining operations

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