Place Exchange

Place Exchange

Programmatic platform for Out of Home advertising

About Place Exchange

Simplify's Rating
Why Place Exchange is rated
A+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Enterprise Software

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$19.5M

Headquarters

New York City, New York

Founded

2018

Overview

Place Exchange operates in the advertising technology sector, focusing on Out of Home (OOH) advertising. The company provides a platform that allows for the automated buying and selling of ad space, making OOH advertising more efficient and targeted. Clients, including advertisers, media buyers, and publishers, can plan, buy, and measure their OOH ads programmatically, similar to digital ads. This platform serves as a centralized hub for inventory management, campaign management, and reporting, simplifying the process for media owners. Place Exchange differentiates itself by offering a versatile platform that caters to various industries, including healthcare, and generates revenue through platform usage fees. The goal of Place Exchange is to transform the OOH advertising landscape by making it fully programmatic and data-driven.

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Simplify's Take

What believers are saying

  • 5G technology enhances Place Exchange's dynamic and engaging ad experiences.
  • AI-driven analytics improve targeting and measurement on Place Exchange's platform.
  • Smart city initiatives expand Place Exchange's digital screen inventory and connectivity.

What critics are saying

  • New entrants in programmatic OOH could dilute Place Exchange's market share.
  • Privacy regulations may complicate Place Exchange's data-driven advertising model.
  • Economic downturns could reduce advertising budgets, impacting Place Exchange's revenue.

What makes Place Exchange unique

  • Place Exchange offers real-time bidding for programmatic OOH advertising.
  • The platform supports standard online and mobile IAB creatives for seamless integration.
  • Place Exchange provides granular device-level attribution for precise campaign measurement.

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Funding

Total Funding

$19.5M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$20M
Place Exchange
$100M
GitHub

Benefits

Startup culture, focused on developing innovative solutions at a fast pace

Opportunity to own meaningful work streams and drive real impact for the business

Comprehensive health benefits

Commuter benefits

401k with match

Equity incentives

Generous time off: 20 PTO days, sick days, and Summer Fridays

Monthly cell phone and quarterly work-from-home stipends

Place Exchange Gives Back program with volunteer opportunities and charity donation matching

Flexible hybrid work environment (2 days in office, 3 days remote/from home, though we are currently completely remote)

Opportunity to grow, have fun and be part of a fast-growing company changing the face of an industry

Direct access to work with and learn from an experienced management team, passionate about the business and the development of our employees

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↓ -2%

2 year growth

↑ 1%
B&T
Sep 3rd, 2024
Veridooh Partners With Place Exchange Supporting Independent Verification For Programmatic DOOH

Award-winning adtech company Veridooh has announced a partnership with Place Exchange, a global Programmatic OOH Supply-Side-Platform (SSP).

Digital Signage Today
Aug 8th, 2024
Place Exchange, Freeosk partner for in-store experiential retail media

Place Exchange, an OOH media supply platform, has partnered with Freeosk, an experiential retail media firm, to offer advertisers access to in-store, experiential retail media inventory, according to a press release.

MM&M
Mar 29th, 2024
Rx Rundown: Merck, Novo Nordisk, Viking Therapeutics and more

DOOH supply side platform Place Exchange partnered with DeepIntent to offer programmatic out-of-home advertising opportunities for healthcare brands.

Digital Signage Today
Feb 27th, 2024
Place Exchange, Reveal Mobile partnership targets pDOOH campaign measurement

Place Exchange, a digital out-of-home supply side platform provider, has partnered with Reveal Mobile, an OOH measurement solutions firm, according to a press release.

OAAA
Feb 9th, 2024
Place Exchange: Programmatic OOH on the Rise, Driven by Video & New Digital Screens

Place Exchange recently released its semi-annual Programmatic OOH Trends Report, analyzing US programmatic OOH spending patterns in H2 2023 compared with H1 2023.

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