Place Exchange

Place Exchange

Programmatic platform for Out of Home advertising

About

Place Exchange operates in the advertising technology sector, focusing on Out of Home (OOH) advertising by making it fully programmatic. This means that the buying and selling of ad space is automated, allowing for more efficient and targeted placements. The platform serves a variety of clients, including advertisers, media buyers, and publishers, and is particularly beneficial for healthcare advertisers due to a recent partnership with DeepIntent. Place Exchange provides a unified platform for executing, reporting, and attributing OOH advertising campaigns, enabling clients to plan, buy, and measure their ads similarly to digital advertising. The company generates revenue through platform fees, which include subscription fees from media owners and campaign fees from advertisers. By offering a data-driven approach to managing OOH advertising, Place Exchange stands out in the growing digital advertising market.

Company Stage

Series A

Employees

51-200

Industries

Consumer Goods, Entertainment

Total Funding

$48.9M

Headquarters

N/A

Founded

2018


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Simplify's Take

What believers are saying

  • The growing trend of programmatic OOH advertising, driven by video and new digital screens, positions Place Exchange for significant market growth.
  • Partnerships with industry leaders like Blis, PRN, and Moving Walls expand their inventory and global reach, offering more opportunities for advertisers.
  • The integration with Basis Technologies and other tech firms enhances Place Exchange's platform capabilities, making it more attractive to a diverse range of clients.

What critics are saying

  • The competitive landscape of digital advertising is intense, with major players potentially overshadowing Place Exchange's market presence.
  • Reliance on partnerships for expanded capabilities could pose risks if these partnerships dissolve or underperform.

What makes Place Exchange unique

  • Place Exchange focuses exclusively on making Out of Home (OOH) advertising fully programmatic, unlike competitors who may offer broader digital advertising solutions.
  • Their unified platform for execution, reporting, and attribution of OOH campaigns provides a seamless experience for clients, setting them apart from traditional OOH advertising methods.
  • Strategic partnerships with companies like DeepIntent and Reveal Mobile enhance their capabilities in healthcare advertising and campaign measurement, respectively.

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Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

13%

Benefits

Startup culture, focused on developing innovative solutions at a fast pace

Opportunity to own meaningful work streams and drive real impact for the business

Comprehensive health benefits

Commuter benefits

401k with match

Equity incentives

Generous time off: 20 PTO days, sick days, and Summer Fridays

Monthly cell phone and quarterly work-from-home stipends

Place Exchange Gives Back program with volunteer opportunities and charity donation matching

Flexible hybrid work environment (2 days in office, 3 days remote/from home, though we are currently completely remote)

Opportunity to grow, have fun and be part of a fast-growing company changing the face of an industry

Direct access to work with and learn from an experienced management team, passionate about the business and the development of our employees

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