Place Exchange

Place Exchange

Programmatic platform for Out of Home advertising

About

Place Exchange operates in the advertising technology sector, focusing on Out of Home (OOH) advertising by making it fully programmatic. This means that the buying and selling of ad space is automated, allowing for more efficient and targeted placements. The platform serves a variety of clients, including advertisers, media buyers, and publishers, and is particularly beneficial for healthcare advertisers due to a recent partnership with DeepIntent. Place Exchange provides a unified platform for executing, reporting, and attributing OOH advertising campaigns, enabling clients to plan, buy, and measure their ads similarly to digital advertising. The company generates revenue through fees for platform usage, including subscription fees from media owners and campaign fees from advertisers. By offering a data-driven approach to managing OOH advertising, Place Exchange stands out in the digital advertising market.

Company Stage

Series A

Employees

51-200

Industries

Enterprise Software, Consumer Goods

Total Funding

$19.5M

Headquarters

New York City, New York

Founded

2018


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Simplify's Take

What believers are saying

  • 5G technology enhances Place Exchange's dynamic and engaging ad experiences.
  • AI-driven analytics improve targeting and measurement on Place Exchange's platform.
  • Smart city initiatives expand Place Exchange's digital screen inventory and connectivity.

What critics are saying

  • New entrants in programmatic OOH could dilute Place Exchange's market share.
  • Privacy regulations may complicate Place Exchange's data-driven advertising model.
  • Economic downturns could reduce advertising budgets, impacting Place Exchange's revenue.

What makes Place Exchange unique

  • Place Exchange offers real-time bidding for programmatic OOH advertising.
  • The platform supports standard online and mobile IAB creatives for seamless integration.
  • Place Exchange provides granular device-level attribution for precise campaign measurement.

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Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

0%

Benefits

Startup culture, focused on developing innovative solutions at a fast pace

Opportunity to own meaningful work streams and drive real impact for the business

Comprehensive health benefits

Commuter benefits

401k with match

Equity incentives

Generous time off: 20 PTO days, sick days, and Summer Fridays

Monthly cell phone and quarterly work-from-home stipends

Place Exchange Gives Back program with volunteer opportunities and charity donation matching

Flexible hybrid work environment (2 days in office, 3 days remote/from home, though we are currently completely remote)

Opportunity to grow, have fun and be part of a fast-growing company changing the face of an industry

Direct access to work with and learn from an experienced management team, passionate about the business and the development of our employees

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