Nacelle

Nacelle

Provides headless commerce solutions for e-commerce

About Nacelle

Simplify's Rating
Why Nacelle is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Consumer Software

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$72.8M

Headquarters

Culver City, California

Founded

2019

Overview

Nacelle provides a solution for e-commerce businesses through a concept called "headless commerce," which separates the front-end of a website from its back-end. This separation allows businesses to make changes to their website's appearance without affecting the underlying data management. Nacelle's main product is a data orchestration system that simplifies the implementation of headless commerce, making it easier and faster for businesses to launch their online stores. Unlike traditional e-commerce solutions that may be limited by outdated technology, Nacelle's approach helps businesses modernize their strategies, improve performance, and increase sales metrics like conversion rates and average order value. The company typically operates on a subscription or usage-based pricing model, common in the software-as-a-service (SaaS) industry, aiming to enhance business agility and speed up time-to-market.

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Simplify's Take

What believers are saying

  • Increased demand for headless commerce boosts Nacelle's market potential.
  • Growing integration opportunities with major platforms like Shopify expand customer base.
  • Rising interest in data orchestration technologies provides a competitive edge.

What critics are saying

  • Increased competition from platforms like Commerce Layer and Fabric.
  • Potential over-reliance on Shopify integration poses strategic risks.
  • Rapid technological changes may strain Nacelle's innovation resources.

What makes Nacelle unique

  • Nacelle offers a unique headless commerce solution for flexible e-commerce management.
  • Their proprietary data orchestration system simplifies headless commerce implementation.
  • Nacelle's integration with Shopify enhances its platform's functionality and market reach.

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Funding

Total Funding

$72.8M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Nacelle
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 9%
LA TechWatch
Aug 23rd, 2021
Tiger Global Management, LLC invested into Nacelle in $50M on Aug 19th 21'.

LA TechWatch keep you abreast of the things that you may have missed in LA Tech news for the week ending 8/21 featuring news for ForeVR, Nacelle, and much, much more… Nacelle, a headless commerce platform, has raised $50M in Series B funding from investors that include Tiger Global Management.

TechCrunch
Aug 19th, 2021
Tiger Global backs Nacelle with $50M for its e-commerce infrastructure

Consumer shift to buying online during the global pandemic — and keeping that habit — continues to boost revenue for makers of developer tools that help e-commerce sites provide better shopping experiences.

SalesTechStar
Jan 14th, 2021
Nacelle Raises $18m in Series A Funding to Grow Headless Commerce Platform that Boosts eCommerce Speed and Conversions

Nacelle Raises $18m in Series A Funding to Grow Headless Commerce Platform that Boosts eCommerce Speed and Conversions

High Alpha
Jan 12th, 2021
Nacelle Raises $18M in Series A Funding to Grow Headless Commerce Platform that Boosts eCommerce Speed and Conversions

Nacelle, the headless commerce platform for eCommerce retailers, has raised $18m in Series A funding to grow its business. The L.A. based startup delivers dramatic improvements in page load speeds and overall shopping experience for eCommerce websites on desktop and mobile. The speed gains and the app-like shopping experience enabled by Nacelle’s technology have translated into a 25%+ uplift in conversion rates, higher average cart sizes and increased product catalog discoverability. Plus with Nacelle, stores can handle large traffic spikes without crashing or slowing page loads (essential to direct-to-customer (D2C) brands that use drop release models or affiliate marketing).

LA TechWatch
Jan 12th, 2021
iNovia Capital invested into Nacelle in $18M on Jan 13th 21'.

Nacelle, the headless e-commerce infrastructure platform, has raised $18M in Series A funding from investors that include Accomplice, Index Ventures, High Alpha, Inovia Capital, Silas Capital, and Lerer Hippeau.

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