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About Nature's Bakery
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Carson City, Nevada
Founded
2011
Overview
Nature's Bakery produces a range of wholesome snacks that are filled with real fruit, catering to health-conscious consumers. Their product line includes Whole Wheat Fig Bars, Oatmeal Crumble Bars, Gluten-Free Fig Bars, and Brownie Bars, designed to meet various dietary preferences such as whole grain and gluten-free options. These snacks are convenient for busy individuals, parents, and fitness enthusiasts looking for nutritious energy-boosting foods. Nature's Bakery sells their products directly through their website and various retail channels, offering a subscription service for regular deliveries. They also provide customizable boxes for bulk purchases, often with discounts and free shipping. The company's goal is to ensure customer satisfaction by using quality ingredients and enhancing the overall customer experience.
Simplify's Take
What believers are saying
- The health and wellness food market is expected to grow at a CAGR of 9.2%.
- Nature's Bakery's expansion into e-commerce aligns with the $250 billion online grocery market.
- The 'snackification' trend supports increased demand for Nature's Bakery's snack products.
What critics are saying
- Rising costs of plant-based ingredients may impact Nature's Bakery's profit margins.
- Increased competition from emerging health-focused snack brands could erode market share.
- The $237 million facility expansion in Salt Lake City poses financial risks if sales don't grow.
What makes Nature's Bakery unique
- Nature's Bakery offers a wide range of dietary options, including gluten-free and plant-based.
- The company emphasizes real, thoughtful ingredients in all its snack products.
- Nature's Bakery provides customizable snack boxes with subscription services for convenience.
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Funding
Total Funding
$0
Below
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Short-Term Disability
Paid Life Insurance
Wellness Program
Pet Insurance
Company News
The Brand Will Treat Teachers and Over 200 Families Nationwide with a total of $45,000 for School Supplies & Groceries, Plus Year-Long Classroom Snack Stock-upsPASADENA, Calif., Aug. 22, 2024 /PRNewswire/ -- Nature's Bakery, beloved for its Fig Bars and other soft-baked, plant-based snacks, is launching an initiative to support families this fall with the return of its "Back-to-School Squad" led by Olympic gymnast and mother Shawn Johnson East.Shawn Johnson EastNature's Bakery and East have partnered to help alleviate some of the stress associated with the season's increased spending, and support families as they transition into their school-year routines. The brand's ambassadors are surprising hundreds of families at retailers nationwide with a month's worth of snacks and $200 gift cards while they shop for school essentials. East will personally surprise and delight families in Nashville with gift cards for snacks, school supplies, and more."I'm thrilled to partner with Nature's Bakery this back-to-school season to help families in my hometown," said Shawn Johnson East, professional athlete and mom of three. "As a mom sending my first child to Pre-K, I understand the challenges of preparing for a new school year, and I'm excited to make that transition easier for parents. Nature's Bakery has always been our family's go-to for wholesome, delicious snacks that everyone loves
To celebrate the launch of Salted Caramel Brownie, Nature's Bakery has partnered with ACO Vacation Homes and Celebration Suites to welcome over 700 families to their spring break homes away from home.
More than 700 Families will be Treated to Brownie Breaks at Spring Break PASADENA, Calif. , March 19, 2024 /PRNewswire/ -- Nature's Bakery, beloved for its Fig Bars and other soft-baked snacks, debuted a new flavor of its popular Brownie line at Natural Products Expo West® on March 14th - 16th in Anaheim, California. Salted Caramel Brownie, made with whole grains, dates, and vegan chocolate, offered attendees a soft-baked break amidst the hustle and bustle of the show. NATURE’S BAKERY EXPANDS FAMILY FAVORITE BROWNIE LINE WITH SALTED CARAMEL FLAVOR. Salted Caramel Brownie follows in the successful launch of Nature's Bakery's Double Chocolate Brownie in July 2023. In less than a year, Double Chocolate Brownie sells more units per store per week than any other multi-pack brownie at two national retailers, according to IRI Unify. This sales momentum coincides with the growth of the U.S
Nature’s Bakery to spend $237,000,000.00 to occupy 339,000 square feet of space in Salt Lake City Utah. Nature’s Bakery to spend $237,000,000.00 to occupy 339,000 square feet of space in Salt Lake City Utah.Salt Lake City, Utah — According to state and local development sources, Nature’s Bakery plans to invest $237,000,000.00 to build out 339,000 square feet of new space in Salt Lake City. The company is creating 190 new jobs at this facility. The company plans to occupy the new space in Salt Lake City, on or about July 1, 2025. According to the company website Hi, were Natures Bakery. We believe that simple, wholesome snacks are the best fuel for active, joyful lives
Amp Agency was named as the public relations agency of record for snack brand Nature's Bakery.
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About Nature's Bakery
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Carson City, Nevada
Founded
2011
Nature's Bakery is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today