Rothy's

Rothy's

Sells sustainable footwear and accessories online

About Rothy's

Simplify's Rating
Why Rothy's is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

Private

Total Funding

$517M

Headquarters

San Francisco, California

Founded

2012

Overview

Rothy's creates stylish footwear and accessories using sustainable materials, primarily targeting environmentally conscious consumers. Their products, including shoes and handbags, are made from recycled materials like plastic bottles and marine plastic collected from coastlines. Rothy's operates on a direct-to-consumer model, selling products through their website, which allows them to control brand experience and pricing. They stand out from competitors by focusing on sustainability and continuously improving their practices to reduce environmental impact. Rothy's goal is to combine style, comfort, and eco-friendliness, appealing to a diverse range of customers, including women, men, and children.

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Simplify's Take

What believers are saying

  • Rothy's expansion into Amazon increases access to a broader customer base.
  • The new flagship store in NYC enhances brand visibility and customer engagement.
  • Rothy's leadership changes could bring fresh strategic perspectives and growth opportunities.

What critics are saying

  • Increased competition from brands like Allbirds and Veja in sustainable fashion.
  • Expansion into Amazon may dilute Rothy's brand exclusivity and perceived value.
  • Opening new retail locations could increase operational costs, impacting profitability.

What makes Rothy's unique

  • Rothy's uses a proprietary 3D knitting process to reduce material waste.
  • The company repurposes single-use plastic bottles into stylish, sustainable footwear and accessories.
  • Rothy's operates a TRUE Zero Waste certified factory, enhancing its sustainability credentials.

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Funding

Total Funding

$517M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Secondary Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

0%

2 year growth

-2%
Robb Report
Apr 22nd, 2025
A San Francisco Shoe Mogul Gave This $15.5 Million 1908 Mansion a Sophisticated Makeover

Though Martin stepped down as president of Rothy's last year, he still helps to create shoes and handbags largely out of plastic water bottles as the chief creative and innovation officer.

Bizjournals
Oct 10th, 2024
Rothy's fashion brand opens first Dallas location in NorthPark

Rothy's fashion brand opens first Dallas location in NorthPark.

Forbes
Aug 19th, 2024
Rothy's Brings Sustainable Innovation To NYC With New Flagship

Last month, Rothy's unveiled its latest retail achievement: a flagship store on Fifth Ave in New York City's Flatiron District.

PR Newswire
May 22nd, 2024
Rothy'S Launches In Amazon Fashion Store, Bringing Access, Speed And Efficiency To Customer Experience

Rothy's original bestsellers now available in Amazon's storeSAN FRANCISCO, May 22, 2024 /PRNewswire/ -- Rothy's, Inc. today announces its debut in Amazon's store, expanding access to its stylish, comfortable and washable shoes and accessories crafted from single-use plastic bottles. Modeling a more responsible future for the fashion industry, Rothy's has diverted over 179 million plastic bottles from landfill and owns and operates a TRUE Zero Waste certified factory. Through its launch in the Amazon store, Rothy's brings its conscious styles to a broader community than ever before."Like Amazon, we are obsessed with our customers," said Jenny Ming, Chief Executive Officer at Rothy's. "We are constantly looking for new ways to improve our shopping experience and be where our customer wants us to be. Now they can now shop Rothy's in Amazon's store as they build their basket—delivered to their doorstep with the speed and efficiency that Amazon is known for."Amazon customers are now able to discover, shop, and experience select products in Rothy's Amazon storefront , featuring the brand's original bestsellers including The Point, The Flat and The Driving Loafer.Founded in 2012 and launched in 2016, Rothy's founders Roth Martin and Stephen Hawthornthwaite created a shoe with distinctive style, remarkable comfort and responsible design—ultimately redefining the shoe category with a signature flat crafted from single-use plastic bottles

InStyle
May 16th, 2024
Meghan Markle and Brooke Shields's Ballet Flats Are on Rare Sale

I now do that a whole lot less, and it's in major part thanks to Rothy's, who just launched its Friends and Family Sale.

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