Selina Finance

Selina Finance

Provides flexible home equity lending solutions

About Selina Finance

Simplify's Rating
Why Selina Finance is rated
A
Rated A on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$91.4M

Headquarters

London, United Kingdom

Founded

2019

Overview

Selina Finance offers flexible lending solutions for homeowners in the UK, focusing on home equity lending. Its main products include a Home Equity Line of Credit (HELOC), which allows borrowers to access funds against their property equity and only pay interest on the amount used, and a Homeowner Loan, which provides a fixed sum secured against the property. The company targets homeowners looking to finance large purchases or projects, providing loans from £10,000 to £250,000 at competitive interest rates starting at 7.70% per annum. Selina Finance differentiates itself by offering a unique HELOC product in the UK market.

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Simplify's Take

What believers are saying

  • Raised $150M in Series B for growth and product development.
  • Partnerships with OMS and Legal & General expand market reach and client access.
  • Bespoke pricing model with rates starting at 5.94% enhances competitive positioning.

What critics are saying

  • Rising UK interest rates may reduce demand for Selina's lending products.
  • Increased competition from traditional banks entering the HELOC market.
  • Potential UK housing market downturn could affect loan collateral values.

What makes Selina Finance unique

  • First UK provider of Home Equity Line of Credit (HELOC) products.
  • Offers flexible lending solutions combining features of current accounts and mortgages.
  • End-to-end application journey simplifies the borrowing process for homeowners.

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Funding

Total Funding

$91.4M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$36M
Selina Finance
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-2%

2 year growth

7%
Bridging Loan Directory
Jul 2nd, 2025
Selina Finance launches bespoke pricing model with rates starting from 5.94%

Selina Finance has launched a bespoke pricing model for its second charge lending range, giving brokers early access to personalised rates based on individual borrower circumstances.

Financial Reporter
Nov 16th, 2024
OMS launches 'quick quote' functionality with Selina Finance

Intermediary processing platform, One Mortgage System (OMS), has announced a new partnership with Selina Finance, launching a 'quick quote' functionality on its platform specifically for Selina's second charge product range.

Fintech Futures
Aug 13th, 2024
Selina Finance signs five-year mortgage servicing agreement with Phoebus Software

Consumer lending fintech Selina Finance has selected Phoebus Software for its mortgage technology platform as part of a new five-year servicing agreement.

Mortgage Professional America
Feb 22nd, 2024
Selina Finance boosts lending capacity with new funding

Lender set to update loan rates

IFA Magazine
Nov 9th, 2023
Legal & General Mortgage Club Welcomes Selina Finance To Lender Panel

Legal General Mortgage Club has today added specialist homeowner loan and Home Equity Line of Credit (HELOC) provider Selina Finance to its lender panel. The addition of Selina Finance to the panel will give the Club’s network of adviser’s access to a wider range of specialist mortgage products suitable for consumers with more complex financial circumstances, who may be in need of more tailored solutions.   Founded in 2019, Selina Finance is the first provider in the UK to offer a HELOC product and an entirely end-to-end application journey. The HELOC is a low-interest credit facility secured against a borrower’s home and taken out alongside their primary mortgage. The product, which is well-established in the US, Canadian and Australian markets, gives borrowers flexible access to their property wealth to finance school fees, home improvements, car finance and more.  .  . Selina Finance offers a range of homeowner loan and HELOC products, with loan sizes ranging from between £10,000 and £500,000, with rates starting at 8.45% p.a.  Legal General Mortgage Club is the largest and longest-running mortgage club in the UK. Since its launch in 1995, it has completed more than £875bn of mortgages and is now involved in almost 20% of all mortgages in the UK, including one in three of all intermediated mortgages

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