Sovrn offers tools and advertising products designed for publishers to help them grow their audience and monetize their content. Their products include advertising tools that connect publishers with advertisers through a certified exchange, and Signal, which provides actionable insights to boost revenue. Sovrn differentiates itself by taking a share of the revenue generated through its tools, creating a mutually beneficial relationship with publishers. The company's goal is to empower publishers with easy-to-use solutions that allow them to focus on content creation while effectively managing their marketing efforts.

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Data & Analytics

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Sovrn

The publisher technology platform makes its web browsing datasets available on Databricks Marketplace, allowing for a more agile discovery of insights. BOULDER, Colo., Dec. 4, 2024 /PRNewswire/ -- Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, today announced a partnership with Databricks, the data and AI company. This strategic collaboration makes Sovrn's web browsing datasets available on Databricks Marketplace, making it easier than ever for audience, identity resolution and insights organizations to access derived data products that accelerate the discovery of insights. Sovrn's web browsing data assets are privacy-compliant data products that deliver unique audience targeting, insights, and identity made especially for consumers in every vertical. This dataset includes webpage viewing event assets, including web domain, URL, IP addresses, etc

Sovrn Accelerates Data Sourcing And Analysis With Databricks Marketplace Partnership

Sovrn introduces a new SaaS model that saves on ad tech fees.

Affiliate Roundup: Social Media Giants on the Rise

Sovrn launches new Ad Management software to maximize revenue.

Sovrn Launches New Ad Management Software to Maximize Revenue

Publisher Technology Platform Appoints Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People OfficerBOULDER, Colo., Aug. 22, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that it has named Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People Officer. Both executives join the company's leadership team and will be based out of Sovrn's Boulder office. They will report directly to Walter Knapp, CEO.In her position of CFO, Derr will be responsible for driving organizational effectiveness through the leadership and management of Sovrn's corporate finance, accounting, financial planning and analysis (FP&A) and legal needs. Her role is critical in supporting Sovrn's mission to empower publishers to thrive on the open web.As Chief People Officer, Gerlitz will drive Sovrn's organizational performance by expanding on the capabilities of the people within the company and helping to grow and scale the business. She will be tasked with developing a People Team that ensures an exceptional experience for Sovrn's employees and, in turn, its customers

Sovrn Expands Leadership Team With Two Key Hires

Industry leaders from the world's best publishers will meet to help shape the future of online commerceBOULDER, Colo., July 25, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more of their revenue, today announced the launch of a new publisher steering committee focused on commerce and affiliate marketing. The group will serve as a platform for collaboration, thought leadership, and innovation, working together to tackle the biggest challenges in the affiliate ecosystem.Composed of top publishers, including NewsCorp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, the committee's mission is to offer guidance for developing the tools, technologies, and processes publishers need to maximize affiliate revenue while minimizing the overhead of a highly fragmented workflow. Their input will provide a roadmap for enhancements to the Sovrn Commerce platform and help to shape the future of online commerce."It is always our belief that the best way to face and address the challenges within the publishing industry is by working together and collaborating to find innovative solutions that will stand the test of time," said Carla Cell, Managing Director of Commerce at Sovrn. "Our goal with this steering committee is to provide a forum for shaping the future of our commerce software and, more importantly, engage our customers and partners in conversations that contribute to the advancement and sustainability of our industry."The affiliate marketers steering committee is made up of 10 executives from some of the world's best-known publishers. The individuals who make up the committee are:Tory Brangham, Chief Commerce Officer, Dotdash MeredithCamilla Cho , SVP, eCommerce/affiliate, Vox Media, SVP, eCommerce/affiliate, Vox Media Lauren Dick , Executive Director, DailyMail.com, Executive Director, DailyMail.com Jackie Goldstein, VP, Commerce, New York PostLee Anne Grant , Chief Growth Officer, Babylist, Chief Growth Officer, Babylist Leilani Han , Executive Director, Commerce, New York Times Wirecutter, Executive Director, Commerce, New York Times Wirecutter Jamie Miles , Vice President, eCommerce, Penske Media Corporation, Vice President, eCommerce, Penske Media Corporation Meghan Muntean , EVP, Commerce & Revenue Development, Bustle, EVP, Commerce & Revenue Development, Bustle Mary Schulke, Associate Director, Affiliate Marketing, WalmartJessica Spira, VP Commerce, Hearst NewspapersToday's digital media landscape is facing significant headwinds. Rapid advances in technology, including the evolution of generative AI and constant changes to Google's search algorithm, have forced affiliate marketers to adapt their business models, embrace new channels, and experiment with innovative approaches to digital commerce

Sovrn Launches New Steering Committee For Affiliate Marketers

Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, announced that Isaac Schechtman has joined as its Vice President of Product, Ad Exchange.

Sovrn Hires Isaac Schechtman as VP of Product, Ad Exchange

Industry veteran and Criteo alum to helm the company's Exchange product strategy, driving innovations for publishers and demand partners that result in greater efficiency, decisioning and valueBOULDER, Colo., Jan. 3, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that Isaac Schechtman has joined as its Vice President of Product, Ad Exchange. Based out of the company's New York City office, Schechtman is responsible for evolving the Ad Exchange's product strategy and leading go-to-market efforts that result in adoption and revenue growth. He adds extensive in-market knowledge of the coming effects from cookie deprecation and an identity-less future, plus a robust industry network, to the team."Isaac knows this space as well as anyone, and, with his experience working on the supply and demand sides of the market as well as participating in industry standardization groups, will play a critical role in evolving our Ad Exchange," said Sovrn Chief Product Officer Brian Bouquet.With over 15 years of advertising and marketing technology experience, Schechtman has a holistic view of the digital advertising ecosystem, having worked across the industry landscape in both technical and business capacities. His deep understanding of identity and addressability, gleaned from engagement with industry working groups, and as an instrumental member of Google's Privacy Sandbox and its Protected Audience API efforts, ensures that Sovrn continues to help publishers drive maximum value from their data and editorial content even as third-party cookies are removed."We are going into a year that is likely to be one of the most tumultuous times in ad tech over the last decade," said Schechtman. "With its data assets and strategic acquisitions made in the last several years, Sovrn is extremely well-positioned to help publishers and DSP partners to navigate the challenges that lie ahead

Sovrn Hires Isaac Schechtman As Vp Of Product, Ad Exchange

Digital publishing industry veteran to lead company's next stage of strategic growthBOULDER, Colo., April 24, 2023 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced that Chris George has joined the company's leadership team as President. George, most recently the Chief Operating Officer at Vox Media, has more than two decades of leadership experience in the digital publishing industry managing strategy and revenue generation across marketing, sales, product and business operations.George brings a wealth of experience to his remit of leading Sovrn's commercial team, having helped shape pioneering brands such as The Verge, The Dodo, New York Magazine and PopSugar into category leaders. His proficiency in multiple sources of publisher revenue — including advertising, commerce affiliate, subscription and licensing — spans digital media, social media platforms, advertising products and analytics, and media buying for both startups and established companies.In his new role, George will partner with CEO Walter Knapp and the executive leadership team to set direction for the commercial organization to amplify and drive greater uptake of its robust yet simple publisher platform, and to build and bring to market solutions that surpass competing alternatives."I am thrilled that Chris is joining the Sovrn team," said Knapp. "His deep understanding of the pain points publishers face today will bring a sharp focus onto our goal of continuing to deliver solutions that help our customers grow and thrive in a very challenging environment."Prior to his tenure at Vox Media, George was the Chief Operating Officer at Group Nine Media (acquired by Vox Media in February 2022), where he led business operations, product development and audience growth for Group Nine's portfolio of brands. George also served as the executive sponsor of the employee resource group dedicated to supporting Black employees at Vox Media and Group Nine Media. Previously, George was EVP of product marketing and sales strategy for PopSugar, where he brought to market several notable product launches, including The Bakery, its full-service creative shop; TrendRank, a predictive marketing tool; and Sparkle, a mobile commerce product

Sovrn Hires Vox Media'S Chris George As President

Dominic Perkins joins from Sovrn - the publisher technology platform, where he was managing director.

This week's London appointments: Featuring Bauer Media Audio, FleishmanHillard UK & Playrcart | Bdaily

Boulder, CO – According to filings with the U.S. Securities and Exchange Commission, sovrn Holdings is raising $35,581,957.00 in new funding. Sources indicate as part of senior management Chief Executive Officer, Walter Knapp played a key role in securing the recent investment and it will aid in aggressively expanding the company, as well as broaden and accelerate product development. About sovrn Holdings

Boulder Colorado Based Sovrn Holdings Is Raising $35,581,957.00 In New Equity Investment.

Provides tools for publishers to monetize content

Sovrn

Provides tools for publishers to monetize content

Sovrn

Provides tools for publishers to monetize content

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