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About Sovrn
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$162.6M
Headquarters
Boulder, Colorado
Founded
2014
Overview
Sovrn offers tools and advertising products designed for publishers to help them grow their audience and monetize their content. Their products include advertising tools that connect publishers with advertisers through a certified exchange, and Signal, which provides actionable insights to boost revenue. Sovrn stands out by focusing on the specific needs of publishers, from small bloggers to large media organizations, and by creating a revenue model that benefits both the company and its clients. The goal of Sovrn is to empower publishers with effective tools for audience growth and revenue enhancement.
Simplify's Take
What believers are saying
- Partnership with Databricks enhances audience targeting with privacy-compliant data products.
- New SaaS model reduces ad tech fees, attracting cost-conscious publishers.
- Brian Monahan's board appointment strengthens Sovrn's strategic direction in retail media.
What critics are saying
- Generative AI and Google's algorithm changes may impact Sovrn's affiliate marketing strategies.
- Shifts in consumer privacy regulations could challenge Sovrn's Commerce Audiences product.
- Data privacy risks may arise from Sovrn's partnership with Databricks for web browsing datasets.
What makes Sovrn unique
- Sovrn offers a certified ad exchange ensuring safe, relevant ads for audiences.
- Signal product boosts publisher revenue, evidenced by a 26% increase for Ancient History Encyclopedia.
- Commerce Audiences leverage real-time shopping intent, enhancing targeted advertising capabilities.
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Funding
Total Funding
$162.6M
Above
Industry Average
Funded Over
4 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Holidays
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Commuter Benefits
Parental Leave
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -5%2 year growth
↓ -1%Additions: - Added all brands OMWProductions is using as part of CRUX Season 2 - OMWProductions is partnered with Sovrn, a marketing agency that connects OMWProductions with these brands to bridge a more direct line with the organizations that OMWProductions use, thus all advertising links that are not through Google Adsense will display as Sovrn links.
Advertising executive will give valuable input to the company's offerings, bringing unmatched prowess in the retail media spaceBOULDER, Colo., April 22, 2025 /PRNewswire/ -- Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced that it has appointed Brian Monahan to its Board of Directors. Monahan will assist in the company's oversight, governance and strategy
Proprietary, directly sourced intent segments will attract incremental demand for Sovrn's CTV, mobile app and web publisher partnersBOULDER, Colo., April 15, 2025 /PRNewswire/ -- Sovrn , a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, Sovrn Commerce Audiences. Commerce Audiences are made possible by the powerful combination of Sovrn's Commerce business which provides affiliate software tools to over 4,000 publishers and creators, and the Sovrn Exchange which reaches more than 500 million daily active consumers. The data generated from these offerings allows Sovrn to combine purchase behavior with online engagement and contextual signals, thereby enabling advertisers to reach consumers who are actively shopping and showing explicit purchase intent.Commerce Audiences are directly sourced by Sovrn which eliminates concerns over signal loss, staleness in the data or cost prohibitive fees introduced by intermediaries. As a result, the purchase signals are observed much faster and with higher resolution, allowing advertisers to target users based on real-time shopping intent and action.The scale of Sovrn's data plays a critical role in its ability to bring this product to market. Sovrn's affiliate tools power over $3 billion in retail spend across major consumer categories such as consumer electronics, home and garden, fashion and beauty, and more. Additionally, the company captures more than three billion daily visits via search referred traffic across 50,000 websites."With commerce media expected to reach $158 billion this year, we're seeing 20% of advertising spend driven through addressable purchase behavior
BOULDER, Colo., April 15, 2025 /PRNewswire/ - Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, Sovrn Commerce Audiences.
MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting.
Sovrn is Hiring for 5 Jobs on Simplify!
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About Sovrn
Industries
Data & Analytics
Consumer Software
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$162.6M
Headquarters
Boulder, Colorado
Founded
2014
Sovrn is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today