Sovrn partners with Multilocal to expand curated deals powered by commerce signals. September 29, 2026 BOULDER, CO, - SEPTEMBER 29, 2026 - Sovrn, a publisher technology and data company, and Multilocal, a technology company specializing in curation intelligence, today announced a partnership to scale curation across the Sovrn Ad Exchange. Through the partnership, Multilocal's proprietary curation intelligence engine, cureon(R), will support planning, activation and optimization of private marketplace (PMP) deals on Sovrn's exchange. The collaboration combines Sovrn's supply, data, and commerce signals with Multilocal's curation intelligence and expertise to expand Sovrn's curation offering while creating more relevant and effective opportunities for buyers. Sovrn reaches more than 500 million consumers daily across websites, mobile apps, and CTV. Its commerce business adds consumer purchase and intent signals from activity across more than 50,000 retailers, giving buyers a view of detailed purchase behavior that media signals alone do not provide.Together, the companies will put these assets to work, using curation intelligence to translate them into curated deals buyers can activate. cureon(R) by Multilocal will act as an intelligence and enabling layer, supporting decisions around how data, supply and signals are combined, translating those decisions into curated deals and continuously optimizing them based on performance. Chris George, President at Sovrn said: "Sovrn is built on the connection between the media people consume and what they buy. Curation is how that connection reaches buyers at scale, and Multilocal gives us the intelligence to apply it deal by deal. That is what makes curation perform, and it puts more demand behind the publishers on our exchange." Zach Rosen, SVP Global Business Development & Partnerships at Multilocal, added "Curation is increasingly about bringing together differentiated data, supply and intelligence and making those decisions actionable. Sovrn has built significant strengths across both advertising and commerce, and this partnership brings those assets together with cureon(R) and our curation expertise to create something genuinely differentiated for buyers." The partnership reflects a broader evolution in programmatic advertising, as curation moves beyond deal creation toward using data, supply, and signals to inform better decisions before the first bid is placed, make those decisions actionable through curation, and continuously improve performance once campaigns are live. About Multilocal Dedicated to empowering agencies, brands, and publishers, Multilocal is transforming programmatic advertising through innovative technology and deep insights. The firm's proprietary curation intelligence engine, cureon(R), combines automation, data, and human expertise to simplify complexity and deliver unbiased, high-performance media curation. This enables Multilocal's partners to cut through the complexities of programmatic and to plan, activate, and optimize campaigns with greater precision, transparency, and efficiency - creating meaningful connections that drive real results. For more information visit multilocal.media About Sovrn Sovrn is a software and data company founded on the intersection of advertising, commerce, and consumer behavior. Sovrn helps publishers and creators align supply and demand using product-level commerce and behavior signals, so advertisers can get performance they need, while publishers and creators maximize revenue without losing focus on their core work. Sovrn products are used across websites, mobile apps, social networks, and CTV channels, reaching more than 500 million active consumers daily. Sovrn is headquartered in Boulder, Colorado, with offices in New York and London. For more information, visit sovrn.com.

Adswerve launches Adswerve Premium Supply. New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team. Adswerve, a data and media analytics consultancy operating at the intersection of adtech and martech, has announced the launch of Adswerve Premium Supply, a premium supply offering that simplifies media buying, eliminates wasted spend, and gives advertisers access to curated, brand-safe inventory across the open web and premium channels. As programmatic media buying has grown more complex, spanning multiple DSPs, SSPs, and more than 44,000 placement options, so too has the risk of inefficiency. Inefficient ad spend reached $26.8 billion in 2025, according to the Association of National Advertisers, driven in part by hidden supply chain fees, opaque inventory, and a lack of scale to secure top-tier incentives from premium publishers. Adswerve Premium Supply is built to address these challenges head-on. "We saw an opportunity in the market to fill the gap for agencies and ensure they have a direct path to premium supply with added benefits," says Kelly Hayes, Head of Agency Growth at Adswerve. "Adswerve Premium Supply is the most tangible expression of that commitment with pre-negotiated deals, curated inventory, and full transparency, so our clients can streamline the planning and activation process and know exactly what they're buying without the back-and-forth with supply partners." Adswerve Premium Supply is designed to complement advertisers' existing DSP solutions by filling critical inventory gaps and expanding audience reach across premium environments. Adswerve's team of media experts leverages deep industry knowledge, agentic AI, and established partnerships with top platforms and publishers - including LM Supply, Magnite, Cadent, and Sovrn - to vet and curate inventory packages tailored to each client's specific audiences and campaign goals. Key capabilities and benefits include: * Pre-negotiated, evergreen deals: Clients gain immediate access to preferred pricing, CPM efficiencies, and other perks that ensure every media dollar goes further. * Curated premium inventory: Adswerve experts vet thousands of publishers and placements, building packages that target specific audiences and content types while excluding others. * Full transparency: Advertisers know exactly where their ads are running, which audiences they're reaching, and how placements are performing with ongoing feedback loops built-in. * DSP-agnostic design: Adswerve Premium Supply integrates across multiple DSP environments, extending reach without disrupting existing workflows. * Speed and efficiency: By centralising expertise and pre-building deals, Adswerve dramatically reduces the time media teams spend researching options, negotiating contracts, and reconciling disjointed data. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Sovrn has launched Commerce Bid Check, an API that provides real-time bid values for affiliate links before traffic is routed. The tool replaces outdated earnings-per-click (EPC) data with live market pricing. The API allows publishers and commerce partners to request a real-time bid based on click destination, reader, device, and location, then compare offers and route traffic to the highest-paying option. Previously, affiliate routing relied on historical EPC averages from weeks or months prior. "Publishers have made affiliate routing decisions with one hand tied behind their back, working off data that's continually out of date," said Chris George, president of Sovrn. Commerce Bid Check is available now through Sovrn's API documentation. The company serves over 500 million active consumers daily across websites, mobile apps, social networks, and CTV channels.