Sovrn launches new Ad Management software to maximize revenue.

Publisher Technology Platform Appoints Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People OfficerBOULDER, Colo., Aug. 22, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that it has named Katie Derr as Chief Financial Officer and Trish Gerlitz as Chief People Officer. Both executives join the company's leadership team and will be based out of Sovrn's Boulder office. They will report directly to Walter Knapp, CEO.In her position of CFO, Derr will be responsible for driving organizational effectiveness through the leadership and management of Sovrn's corporate finance, accounting, financial planning and analysis (FP&A) and legal needs. Her role is critical in supporting Sovrn's mission to empower publishers to thrive on the open web.As Chief People Officer, Gerlitz will drive Sovrn's organizational performance by expanding on the capabilities of the people within the company and helping to grow and scale the business. She will be tasked with developing a People Team that ensures an exceptional experience for Sovrn's employees and, in turn, its customers

Industry leaders from the world's best publishers will meet to help shape the future of online commerceBOULDER, Colo., July 25, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more of their revenue, today announced the launch of a new publisher steering committee focused on commerce and affiliate marketing. The group will serve as a platform for collaboration, thought leadership, and innovation, working together to tackle the biggest challenges in the affiliate ecosystem.Composed of top publishers, including NewsCorp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, the committee's mission is to offer guidance for developing the tools, technologies, and processes publishers need to maximize affiliate revenue while minimizing the overhead of a highly fragmented workflow. Their input will provide a roadmap for enhancements to the Sovrn Commerce platform and help to shape the future of online commerce."It is always our belief that the best way to face and address the challenges within the publishing industry is by working together and collaborating to find innovative solutions that will stand the test of time," said Carla Cell, Managing Director of Commerce at Sovrn. "Our goal with this steering committee is to provide a forum for shaping the future of our commerce software and, more importantly, engage our customers and partners in conversations that contribute to the advancement and sustainability of our industry."The affiliate marketers steering committee is made up of 10 executives from some of the world's best-known publishers. The individuals who make up the committee are:Tory Brangham, Chief Commerce Officer, Dotdash MeredithCamilla Cho , SVP, eCommerce/affiliate, Vox Media, SVP, eCommerce/affiliate, Vox Media Lauren Dick , Executive Director, DailyMail.com, Executive Director, DailyMail.com Jackie Goldstein, VP, Commerce, New York PostLee Anne Grant , Chief Growth Officer, Babylist, Chief Growth Officer, Babylist Leilani Han , Executive Director, Commerce, New York Times Wirecutter, Executive Director, Commerce, New York Times Wirecutter Jamie Miles , Vice President, eCommerce, Penske Media Corporation, Vice President, eCommerce, Penske Media Corporation Meghan Muntean , EVP, Commerce & Revenue Development, Bustle, EVP, Commerce & Revenue Development, Bustle Mary Schulke, Associate Director, Affiliate Marketing, WalmartJessica Spira, VP Commerce, Hearst NewspapersToday's digital media landscape is facing significant headwinds. Rapid advances in technology, including the evolution of generative AI and constant changes to Google's search algorithm, have forced affiliate marketers to adapt their business models, embrace new channels, and experiment with innovative approaches to digital commerce