Adswerve launches Adswerve Premium Supply. New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team. Adswerve, a data and media analytics consultancy operating at the intersection of adtech and martech, has announced the launch of Adswerve Premium Supply, a premium supply offering that simplifies media buying, eliminates wasted spend, and gives advertisers access to curated, brand-safe inventory across the open web and premium channels. As programmatic media buying has grown more complex, spanning multiple DSPs, SSPs, and more than 44,000 placement options, so too has the risk of inefficiency. Inefficient ad spend reached $26.8 billion in 2025, according to the Association of National Advertisers, driven in part by hidden supply chain fees, opaque inventory, and a lack of scale to secure top-tier incentives from premium publishers. Adswerve Premium Supply is built to address these challenges head-on. "We saw an opportunity in the market to fill the gap for agencies and ensure they have a direct path to premium supply with added benefits," says Kelly Hayes, Head of Agency Growth at Adswerve. "Adswerve Premium Supply is the most tangible expression of that commitment with pre-negotiated deals, curated inventory, and full transparency, so our clients can streamline the planning and activation process and know exactly what they're buying without the back-and-forth with supply partners." Adswerve Premium Supply is designed to complement advertisers' existing DSP solutions by filling critical inventory gaps and expanding audience reach across premium environments. Adswerve's team of media experts leverages deep industry knowledge, agentic AI, and established partnerships with top platforms and publishers - including LM Supply, Magnite, Cadent, and Sovrn - to vet and curate inventory packages tailored to each client's specific audiences and campaign goals. Key capabilities and benefits include: * Pre-negotiated, evergreen deals: Clients gain immediate access to preferred pricing, CPM efficiencies, and other perks that ensure every media dollar goes further. * Curated premium inventory: Adswerve experts vet thousands of publishers and placements, building packages that target specific audiences and content types while excluding others. * Full transparency: Advertisers know exactly where their ads are running, which audiences they're reaching, and how placements are performing with ongoing feedback loops built-in. * DSP-agnostic design: Adswerve Premium Supply integrates across multiple DSP environments, extending reach without disrupting existing workflows. * Speed and efficiency: By centralising expertise and pre-building deals, Adswerve dramatically reduces the time media teams spend researching options, negotiating contracts, and reconciling disjointed data. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Sovrn has launched Commerce Bid Check, an API that provides real-time bid values for affiliate links before traffic is routed. The tool replaces outdated earnings-per-click (EPC) data with live market pricing. The API allows publishers and commerce partners to request a real-time bid based on click destination, reader, device, and location, then compare offers and route traffic to the highest-paying option. Previously, affiliate routing relied on historical EPC averages from weeks or months prior. "Publishers have made affiliate routing decisions with one hand tied behind their back, working off data that's continually out of date," said Chris George, president of Sovrn. Commerce Bid Check is available now through Sovrn's API documentation. The company serves over 500 million active consumers daily across websites, mobile apps, social networks, and CTV channels.