Sovrn

Sovrn

Tools for publishers' audience growth

About Sovrn

Simplify's Rating
Why Sovrn is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$162.6M

Headquarters

Boulder, Colorado

Founded

2014

Overview

Sovrn offers tools and advertising products designed for publishers to help them grow their audience and monetize their content. Their products include advertising tools that connect publishers with advertisers through a certified exchange, as well as Signal, which provides actionable insights to boost revenue. Sovrn differentiates itself by creating a mutually beneficial relationship, taking a share of the revenue generated through its tools, which motivates them to help publishers succeed. The company's goal is to empower publishers with easy-to-use tools that allow them to focus on content creation while effectively monetizing their work.

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Databricks enhances audience targeting with privacy-compliant data products.
  • New SaaS model reduces ad tech fees, attracting cost-conscious publishers.
  • Brian Monahan's board appointment strengthens Sovrn's strategic direction in retail media.

What critics are saying

  • Generative AI and Google's algorithm changes may impact Sovrn's affiliate marketing strategies.
  • Shifts in consumer privacy regulations could challenge Sovrn's Commerce Audiences product.
  • Data privacy risks may arise from Sovrn's partnership with Databricks for web browsing datasets.

What makes Sovrn unique

  • Sovrn offers a certified ad exchange ensuring safe, relevant ads for audiences.
  • Signal product boosts publisher revenue, evidenced by a 26% increase for Ancient History Encyclopedia.
  • Commerce Audiences leverage real-time shopping intent, enhancing targeted advertising capabilities.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$162.6M

Above

Industry Average

Funded Over

4 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Holidays

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-5%

2 year growth

-1%
OMW Esports
Apr 24th, 2025
Season 2 Log 1.4

Additions: - Added all brands OMWProductions is using as part of CRUX Season 2 - OMWProductions is partnered with Sovrn, a marketing agency that connects OMWProductions with these brands to bridge a more direct line with the organizations that OMWProductions use, thus all advertising links that are not through Google Adsense will display as Sovrn links.

PR Newswire
Apr 22nd, 2025
Brian Monahan Joins Sovrn'S Board Of Directors

Advertising executive will give valuable input to the company's offerings, bringing unmatched prowess in the retail media spaceBOULDER, Colo., April 22, 2025 /PRNewswire/ -- Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced that it has appointed Brian Monahan to its Board of Directors. Monahan will assist in the company's oversight, governance and strategy

PR Newswire
Apr 15th, 2025
Sovrn Launches Commerce Audiences, Allowing Advertisers To Reach In-Market Shoppers Across Its Premium Exchange And Beyond

Proprietary, directly sourced intent segments will attract incremental demand for Sovrn's CTV, mobile app and web publisher partnersBOULDER, Colo., April 15, 2025 /PRNewswire/ -- Sovrn , a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, Sovrn Commerce Audiences. Commerce Audiences are made possible by the powerful combination of Sovrn's Commerce business which provides affiliate software tools to over 4,000 publishers and creators, and the Sovrn Exchange which reaches more than 500 million daily active consumers. The data generated from these offerings allows Sovrn to combine purchase behavior with online engagement and contextual signals, thereby enabling advertisers to reach consumers who are actively shopping and showing explicit purchase intent.Commerce Audiences are directly sourced by Sovrn which eliminates concerns over signal loss, staleness in the data or cost prohibitive fees introduced by intermediaries. As a result, the purchase signals are observed much faster and with higher resolution, allowing advertisers to target users based on real-time shopping intent and action.The scale of Sovrn's data plays a critical role in its ability to bring this product to market. Sovrn's affiliate tools power over $3 billion in retail spend across major consumer categories such as consumer electronics, home and garden, fashion and beauty, and more. Additionally, the company captures more than three billion daily visits via search referred traffic across 50,000 websites."With commerce media expected to reach $158 billion this year, we're seeing 20% of advertising spend driven through addressable purchase behavior

PA News
Apr 15th, 2025
SOVRN LAUNCHES COMMERCE AUDIENCES, ALLOWING ADVERTISERS TO REACH IN-MARKET SHOPPERS ACROSS ITS PREMIUM EXCHANGE AND BEYOND

BOULDER, Colo., April 15, 2025 /PRNewswire/ - Sovrn, a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, Sovrn Commerce Audiences.

ExchangeWire
Apr 14th, 2025
MarkApp Announces Strategic Partnership with Sovrn

MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting.

Recently Posted Jobs

Sign up to get curated job recommendations

Senior Product Designer

$140k - $165k/yr

Boulder, CO, USA

Staff Software Engineer - Data

$165k - $200k/yr

Boulder, CO, USA

Account Manager II

$120k - $140k/yr

New York, NY, USA

See All Jobs

Sovrn is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Sovrn's jobs every few hours, so check again soon! Browse all jobs →

People Also Viewed

Discover companies similar to Sovrn

Sojern

Sojern

San Francisco, California

Sharethrough

Sharethrough

San Francisco, California

OpenX

OpenX

London, United Kingdom

Staff Software Engineer - Data

$165k - $200k/yr

Boulder, CO, USA

Account Manager II

$120k - $140k/yr

New York, NY, USA

See All Jobs

Sovrn is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Sovrn's jobs every few hours, so check again soon! Browse all jobs →

People Also Viewed

Discover companies similar to Sovrn

Sojern

Sojern

San Francisco, California

Sharethrough

Sharethrough

San Francisco, California

OpenX

OpenX

London, United Kingdom