Thanx

Thanx

CRM for restaurant and retail loyalty

About Thanx

Simplify's Rating
Why Thanx is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$23.1M

Headquarters

San Francisco, California

Founded

2011

Overview

Thanx provides a CRM platform for restaurants and retailers to manage customer engagement and loyalty. It creates a single view of each customer by aggregating data from in-store and online purchases, preferences, visit frequency, and other touchpoints, then lets teams run personalized marketing with automated audience segmentation and one-click campaigns. It differentiates itself with AI-driven personalization that delivers experiential rewards such as VIP experiences, win-back campaigns, surprise-and-delight rewards, and tiered loyalty. Its goal is to help businesses grow customer lifetime value and online revenue by making loyalty and marketing more targeted, automated, and easy to execute.

Simplify Jobs

Simplify's Take

What believers are saying

  • Deliverect partnership accesses 75,000 locations for rapid scaling.
  • Square POS integration enables seamless in-store rewards boosting frequency.
  • Naf Naf case shows streamlined loyalty driving app ratings from 1.6 to 4.9.

What critics are saying

  • Square's native loyalty erodes Thanx value, dropping subscriptions in 6-12 months.
  • Deliverect internalizes loyalty post-partnership, commoditizing Thanx in 12-18 months.
  • Toast's POS-CRM suite locks 79,000 locations, converting users in 12-24 months.

What makes Thanx unique

  • Proprietary Visa integrations deliver accurate purchase data without storing card info.
  • Credit card linkage tracks swipes hardware-free for effortless loyalty.
  • AI-driven ThanxAI automates personalized restaurant marketing autonomously.

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Funding

Total Funding

$23.1M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

1%
Food On Demand
Mar 18th, 2026
Outstanding Operator: Nothing Bundt Cakes.

Outstanding Operator: Nothing Bundt Cakes. With nearly 800 locations throughout the U.S. and Canada, Nothing Bundt Cakes has come a long way since two moms who shared a passion for cake founded the chain in Las Vegas with a focus on the in-bakery experience just under three decades ago. A 2026 Food On Demand Outstanding Operator, the brand is continuing to rise at a staggering pace, more than doubling the number of bakeries since 2020, with off-premises customers driving growth in recent years. Dolf Berle, the Nothing Bundt Cakes CEO who began his tenure as the company's highest-ranking executive in July 2023, said tailoring the business to better serve customers beyond the bakeries has been a primary focus under his leadership. "It was really only in 2023 that we started building the engine around off-premise (sales)," Berle said. "We started with third-party delivery, as one might expect - Uber Eats, DoorDash and GrubHub. Today, 13 percent of our sales are through delivery, and that's a combination of third-party delivery and what we also call two-party delivery and one-party delivery." Today, Nothing Bundt Cakes' off-prem ecosystem consists of first-, second- and third-party delivery, partnering with community organizations for fundraising efforts, and pop-up events at venues such as music festivals, malls and youth sports tournaments. Berle said the brand's catering operation has been steadily gaining momentum since onboarding with ezCater in 2023, which provided a pathway into more significant corporate and business environment sales. "We think of off-premise sales as going beyond delivery," Berle said. "Delivery is the mainstay and is the largest and most powerful dimension of off-premise sales right now, but we're making real inroads into other types of off-site sales and fundraising." Berle said the brand identified fundraising as a useful off-prem tool about two years ago after recognizing its bakeries were already organically conducting such partnerships with community organizations, like churches and schools, at the local level. "From a fundraising standpoint, we really focused on having a landing spot in the web page that made it very easy for groups looking to fundraise to sign up with us to fill in the relevant information about themselves, their mission and the type of fulfillment that they wanted," Berle said... "Last year, we established the technology that allows the bakery owners much more easily to process the intake and the incoming demand for fundraising activities, and we were teaching our bakery owners how to fulfill fundraising orders in a much more efficient fashion." The largest boost to Nothing Bundt Cake's off-prem ecosystem stemmed from 3PDs, according to Berle, with tech partners like Check Mate, Olo and Uber Direct helping streamline the process. "From a dollars standpoint, the most substantial growth has been third-party delivery, and we would expect that to continue to grow as a percentage," Berle said. "At the same time, we continue to polish our website and make it easy and attractive for guests to order in advance. Over 35 percent of orders today in our system are ordered in advance on the website, through delivery or on the app." Nothing Bundt Cakes partners with Thanx for its app and online loyalty program, and the brand is in the process of migrating customers from its traditional email database to those platforms. Those initiatives, along with information gathered through 3PD sales, provide valuable customer data that the company uses to better understand and serve its guests. Nothing Bundt Cakes users customer data to to understand guest behavior and guide marketing efforts. "We are very clear that the more consumer insights we can have down to the individual-consumer level will be very, very powerful in our business," Berle said. "The most robust expression of that has to do with our loyalty program, where we go so far as to understand the normal demographic information around a guest, but we also really want to understand their need states." The initiative to further understand consumer characteristics and spending patterns includes learning about the events in their lives beyond typical holidays that warrant celebration. Through its digital platforms, the brand asks about moments customers may deem cake-worthy, like days when adopted children or pets joined their families, anniversaries of overcoming serious medical conditions, and graduation dates. Then, digital messages are sent to guests ahead of those events to suggest baked goods as part of the festivities. "If you understand segments of consumers, you also may find that your brand is under-serving some group based on the company's sophistication in various digital channels," Berle said. "We learned that we were under-serving younger guests, who were much more comfortable in the digital environment, that we were not really serving very well up until a couple of years ago." As the brand looks toward the future, Nothing Bundt Cakes may soon start delivering a night with the help of 3PD platforms, well beyond traditional open hours for the bakeries. In the meantime, Berle expected continued focus on using data to gain further insight into customer behavior. | / | / | / | Keep up with Food On Demand! Demographic Information

Yahoo Finance
Mar 3rd, 2026
Deliverect and Thanx partner to integrate restaurant ordering with loyalty programmes

Restaurant technology company Deliverect has partnered with guest engagement platform Thanx to offer integrated first-party digital ordering and loyalty programmes for restaurants. Deliverect will provide ordering and delivery management infrastructure, whilst Thanx will supply its loyalty, marketing and digital ordering platform. The collaboration combines menu management, point of sale, delivery, payments, loyalty and marketing in a single ordering system. The partnership aims to help restaurants convert one-time digital customers into repeat guests, driving same-store sales growth without requiring additional IT resources. Deliverect serves over 75,000 restaurant locations globally. Last month, bb.q Chicken deployed Deliverect's platform across more than 250 US locations. Thanx's technology will now operate on Deliverect's infrastructure, supporting hundreds of point-of-sale systems.

The National Law Review
Mar 2nd, 2026
Thanx and Deliverect Partner to Deliver First-Party Ordering and Loyalty for Restaurants

Thanx and Deliverect partner to deliver first-party ordering and loyalty for restaurants. Strategic partnership delivers a best-in-class, enterprise-grade first-party ordering stack, uniting menu, POS, delivery, payments, loyalty and marketing At Thanx, we believe customer loyalty is a business outcome, not a program." - Zach Goldstein, CEO of Thanx. SAN FRANCISCO, CA, UNITED STATES, March 2, 2026 /EINPresswire.com/ - Deliverect, the global leader connecting digital ordering with in-store operations, and Thanx, the leading guest engagement and loyalty platform, today announced a strategic partnership to simplify how restaurants launch and manage integrated first-party digital ordering and loyalty experiences. The collaboration brings together Deliverect's enterprise-grade ordering and delivery management infrastructure and Thanx's proven loyalty, marketing, and ordering UX platform in a turnkey, affordable solution designed to eliminate the technical complexity, high cost, and long implementation timelines that have traditionally limited access to best-in-class digital tools. As the restaurant industry faces mounting pressure to protect profitability amid rising costs and slower traffic, this partnership gives operators an easy way to drive repeat visits and sustainable same-store growth without requiring more IT resources or custom development. "Deliverect is a global leader in order management, so we know how badly restaurants need modern technology that's simple to implement, cost-effective, and reliable," said Justin Falciola, President of the Americas at Deliverect. "We pride ourselves on best-in-class operational metrics that drive revenue, such as order injection rate and menu accuracy. By combining this proven technology and breadth of integrations with Thanx's compelling user experiences and loyalty tools, we are delivering restaurants a new option for first-party digital ordering that they have been desperately seeking." Digital ordering and off-premises dining are more critical today than ever before. Yet restaurants have limited options for driving results through their first-party channels. The Deliverect-Thanx integration bridges that gap, allowing restaurants to convert one-time digital buyers into loyal, repeat guests through seamless, connected experiences. "At Thanx, we believe customer loyalty is a business outcome, not a program. Successful loyalty requires deep guest relationships, personalization, and convenience, especially on digital channels. We're excited to now be able to power our best-in-class apps, ordering experiences, and loyalty programs atop Deliverect's reliable infrastructure for order management and payments across the hundreds of point-of-sale systems they support. Thanx and Deliverect give operators another powerful option for making first-party digital growth simple, data-driven, and sustainable," said Zach Goldstein, Founder and CEO of Thanx. The partnership represents a new category of digital enablement for restaurants, pairing Deliverect's AI-powered order management and extensive integration network (1,000+ integrations) with Thanx's modern loyalty and guest engagement platform, which helps brands grow their engaged guest base by 5x and reduce discount costs by over 80%. About Deliverect Deliverect is a global restaurant technology company that connects digital ordering channels directly to in-store operations, serving more than 75,000 restaurant locations worldwide. With an API-first platform and over 1,000 certified integrations, Deliverect streamlines digital ordering across carryout, delivery, catering, and in-store fulfillment. By leveraging AI-driven innovation, Deliverect empowers restaurants to anticipate demand, recover lost revenue, and grow smarter at scale. The company processes 30 million API calls daily, has powered 1+ billion orders to date, and is trusted by many of the world's largest and most innovative restaurant brands. To learn more, visit deliverect.com. About Thanx Thanx is the leading guest engagement and loyalty platform purpose-built for restaurants. By combining loyalty, mobile apps, and ordering experiences, marketing automation, and guest data insights into a single tool, Thanx helps operators turn first-time guests into regulars. With higher CRM capture rates than traditional programs and lower effective discount rates, Thanx drives guest frequency profitably, without costly implementation or IT overhead. Leading restaurant brands in both limited- and full-service, including Nothing Bundt Cakes, Huddle House, Bubbakoo's Burritos, and Blaze Pizza - rely on Thanx to grow repeat visits and protect margins. Learn more at www.thanx.com. Madeleine Nasch Proof PR [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

EIN Presswire
Sep 3rd, 2025
Thanx Launches Agentic AI to Reduce Burden of Personalized Restaurant Marketing

ATLANTA, GA, UNITED STATES, September 3, 2025 / EINPresswire.com / - Thanx, the leading restaurant guest engagement and retention platform, today announced the launch of ThanxAI, a family of agentic artificial intelligence tools designed to revolutionize restaurant marketing by deploying agents capable of autonomous decision-making and complex, multi-step task execution.

PYMNTS
Apr 24th, 2025
Square Launches Customizable Unified Pos App

Service businesses that rely on point of sale (POS) can use all the help they can get to keep transactions streamlined.On Thursday (April 24), Square announced the release of the next-generation Square Point of Sale app that consolidates several of its industry-specific tools into a single, customizable platform designed to meet the needs of businesses as they change.The press release said the new app integrates functionalities previously available through separate products — such as Square for Restaurants, Square for Retail, Square Appointments, and Square Invoices — into one unified system.According to the company, this approach is particularly helpful for sellers that operate across multiple business models, such as breweries expanding into restaurants or spas offering subscription services.A PYMNTS How People Pay report said that certain health and beauty products are actually driving shoppers back to brick-and-mortar stores.The updated Square Point of Sale app introduces “modes,” which are tailored feature sets for different industries. For food and beverage businesses, there are distinct modes for quick service, full service and bars, each with specialized tools like menu management, check handling and tab management.Speaking of restaurants that use Square, PYMNTS recently reported that Square’s food and beverage merchants can offer in-store rewards experiences at checkout with the help of a partnership with Thanx.“For Square, the integration expands its platform’s ability to support larger, multi-unit food and beverage businesses,” PYMNTS wrote.Additional modes in the new Square Point of Sale support retail operations, as well as bookings, services and a standard mode for general use.Willem Ave, the head of product for Square, commented in a statement, “We’re also able to build innovative new features for sellers of all types and sizes even faster, with less overhead than required for maintaining many separate tools. We can deliver specialized software experiences for unique use cases and complex industries, while maintaining the ease-of-use sellers, their employees, and their customers.”Square reported that during initial testing, sellers using the consolidated app engaged with features at a rate nearly 80% higher than those on the previous POS platform. The company plans to introduce further enhancements and new modes in an upcoming release scheduled for May 13

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