Thanx

Thanx

Customer engagement and loyalty solutions provider

About Thanx

Simplify's Rating
Why Thanx is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$23.1M

Headquarters

San Francisco, California

Founded

2011

Overview

Thanx provides customer engagement and loyalty solutions for restaurants and retailers through its CRM platform. This platform captures data from customer interactions, allowing businesses to create personalized marketing strategies and enhance customer experiences with tailored rewards. Thanx operates on a subscription model, charging clients for access to its features, which include loyalty programs and marketing automation tools. The company's goal is to help businesses increase revenue and customer lifetime value by fostering long-term relationships with their customers.

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Simplify's Take

What believers are saying

  • Growing demand for personalized marketing in the restaurant industry benefits Thanx.
  • Rising interest in subscription-based loyalty programs aligns with Thanx's model.
  • Increased collaboration with POS systems enhances Thanx's platform offerings.

What critics are saying

  • Square's new POS app could attract businesses away from Thanx.
  • Dependency on Square's ecosystem may limit Thanx's strategic flexibility.
  • Complexity in customizable apps may hinder adoption by businesses.

What makes Thanx unique

  • Thanx integrates with major credit card networks for accurate purchase data.
  • The platform offers AI-driven personalized marketing and loyalty solutions.
  • Thanx's CRM captures data from multiple customer touchpoints for a complete view.

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Funding

Total Funding

$23.1M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

5%

2 year growth

4%
PYMNTS
Apr 24th, 2025
Square Launches Customizable Unified Pos App

Service businesses that rely on point of sale (POS) can use all the help they can get to keep transactions streamlined.On Thursday (April 24), Square announced the release of the next-generation Square Point of Sale app that consolidates several of its industry-specific tools into a single, customizable platform designed to meet the needs of businesses as they change.The press release said the new app integrates functionalities previously available through separate products — such as Square for Restaurants, Square for Retail, Square Appointments, and Square Invoices — into one unified system.According to the company, this approach is particularly helpful for sellers that operate across multiple business models, such as breweries expanding into restaurants or spas offering subscription services.A PYMNTS How People Pay report said that certain health and beauty products are actually driving shoppers back to brick-and-mortar stores.The updated Square Point of Sale app introduces “modes,” which are tailored feature sets for different industries. For food and beverage businesses, there are distinct modes for quick service, full service and bars, each with specialized tools like menu management, check handling and tab management.Speaking of restaurants that use Square, PYMNTS recently reported that Square’s food and beverage merchants can offer in-store rewards experiences at checkout with the help of a partnership with Thanx.“For Square, the integration expands its platform’s ability to support larger, multi-unit food and beverage businesses,” PYMNTS wrote.Additional modes in the new Square Point of Sale support retail operations, as well as bookings, services and a standard mode for general use.Willem Ave, the head of product for Square, commented in a statement, “We’re also able to build innovative new features for sellers of all types and sizes even faster, with less overhead than required for maintaining many separate tools. We can deliver specialized software experiences for unique use cases and complex industries, while maintaining the ease-of-use sellers, their employees, and their customers.”Square reported that during initial testing, sellers using the consolidated app engaged with features at a rate nearly 80% higher than those on the previous POS platform. The company plans to introduce further enhancements and new modes in an upcoming release scheduled for May 13

PYMNTS
Mar 31st, 2025
Thanx Integrates Loyalty Platform With Square Pos System

Restaurants using Square can now offer rewards experiences in-store with the help of Thanx. This capability follows the integration of Thanx’s loyalty and guest engagement platform with Square’s point-of-sale (POS) system, the companies said in a Thursday (March 27) press release emailed to PYMNTS. “Together, we set out to build not just another POS-loyalty integration, but an enterprise-grade guest experience that seamlessly captures rich customer data and delivers at-POS personalization to increase visit frequency without adding operational complexity,” Thanx CEO Zach Goldstein said in the release

QSR Web
Mar 28th, 2025
Thanx integrates with Square

Thanx integrates with Square.

EIN News
Jul 25th, 2024
Thanx and Qu Announce Partnership to Redefine Guest Engagement in the Restaurant Industry

By combining Thanx's loyalty platform with Qu's commerce platform, restaurants can integrate advanced guest engagement strategies into their operations, ultimately elevating the guest experience and improving overall performance.

Yahoo Finance
Jun 17th, 2024
Thanx and Bite Announce Strategic Partnership to Enhance Guest Experience in Quick Service and Fast Casual Restaurants

The Thanx and Bite partnership enables restaurants to deliver a seamless, tailored experience to loyalty members at the kiosk, mirroring the personalization found in mobile apps and web ordering platforms.

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