Wizards of the Coast

Wizards of the Coast

Creates role-playing and trading card games

About Wizards of the Coast

Simplify's Rating
Why Wizards of the Coast is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Goods

Entertainment

Gaming

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Renton, Washington

Founded

1990

Overview

Wizards of the Coast creates engaging games, focusing on role-playing games (RPGs), trading card games (TCGs), and digital games. Their flagship products, such as "Dungeons & Dragons" and "Magic: The Gathering," are popular among a wide range of players. The company sells physical game products in stores and online, offers digital versions of their games, and provides in-game purchases. They also support fan-created content, fostering a strong community around their games. Unlike many competitors, Wizards of the Coast emphasizes narrative-driven experiences and community engagement while protecting their intellectual property. Their goal is to deliver high-quality games that immerse players in rich storytelling.

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Simplify's Take

What believers are saying

  • Collaborations with artists like Post Malone boost brand visibility among younger audiences.
  • Dan Rawson's appointment signals a strategic focus on digital expansion for Dungeons & Dragons.
  • The Secret Lair series showcases potential for successful direct-to-consumer collectible products.

What critics are saying

  • Increased competition from digital card games may impact 'Magic: The Gathering's' market share.
  • The Dragonlance lawsuit could result in financial and reputational damage if unresolved.
  • Rising costs of paper and printing could affect profitability of physical game products.

What makes Wizards of the Coast unique

  • Wizards of the Coast excels in both physical and digital gaming platforms.
  • Flagship products like 'Dungeons & Dragons' and 'Magic: The Gathering' have loyal fan bases.
  • The company fosters community engagement through fan-created content and collaborations.

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Benefits

Direct & Indirect Compensation

Employee Health Support

Caring for Families

Parental Leave

Core Hours

Generous Time Off Programs

Free and Discounted Products

4 hours/ Month Paid Volunteer Time

Company News

Business Wire
Oct 19th, 2022
Wizards Of The Coast, Post Malone Team Up For Secret Lair Cards

RENTON, Wash.--(BUSINESS WIRE)--The art of music comes alive as Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), reveals new Magic: The Gathering Secret Lair cards, designed and imagined by Grammy award-nominated 3x diamond-certified recording artist Post Malone. Secret Lair is a direct-to-consumer, limited-edition product that debuted in 2019 featuring unique themes, wild new art treatments, and unique collaborations. This highly collectible product series has become a fan-favorite and iconic showcase for the creativity and passion of artists, brands, and entertainers around the world

Business Wire
Oct 4th, 2022
Hasbro Appoints New Senior Vice President Of Dungeons Dragons

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), today announced Dan Rawson has joined Wizards of the Coast in a newly created role as Senior Vice President of Dungeons & Dragons. Mr. Rawson, formerly COO of Microsoft Dynamics 365, brings decades of leadership in strategic business, e-commerce, and product management. In this new role, he will lead overall Dungeons & Dragons brand growth and profitability across digital, physical, and entertainment. “We couldn’t be bringing on Dan at a better time. With the acquisition of D&D Beyond earlier this year, the digital capabilities and opportunities for Dungeons & Dragons are accelerating faster than ever,” said Cynthia Williams, president of Wizards of the Coast and Digital Gaming. “I am excited to partner with Dan to explore the global potential of the brand while maintaining Hasbro’s core value as a player-first company.”

GeekWire
Oct 20th, 2020
Wizards of the Coast in court: ‘Dragonlance’ authors file suit over rights to classic ‘D&D’ franchise

Two of the authors who created the iconic Dragonlance setting for Dungeons & Dragons are taking Wizards of the Coast to court. According to the terms of their lawsuit, filed against the Renton, Wash.

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