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WPP Media

AI-native global media services network

Digital Strategy Planning & Execution Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBogotá, Bogota, ColombiaNo salary listed

About the Job

Requirements

  • A bachelor's degree in Marketing, Business Administration, Advertising, or a related field.
  • At least 6 years of experience in client management and digital advertising platform handling.
  • Proven leadership in coaching and developing high-performing media planning teams.
  • Deep expertise in full-funnel digital strategy across awareness, consideration, and conversion, aligned with client business goals.
  • Hands-on knowledge of programmatic, social media, search, e-commerce, digital out-of-home, connected TV, and retail media.
  • Strong technical background in platform integrations, pixel implementation, measurement systems, and marketing technology solutions.
  • Proficiency in audience analysis, investment scenario planning, budget optimization, and return on investment tracking.
  • Experience managing operational and financial processes, including invoicing and campaign closures.
  • English proficiency at B2 level.

Responsibilities

  • Drive the strategic vision and end-to-end management of full-funnel digital media strategies to achieve client business outcomes, including lead generation, qualified traffic, and conversions.
  • Lead the media planning team in crafting data-driven proposals across programmatic, social media, search, e-commerce, digital out-of-home, connected TV, and retail media platforms.
  • Bridge high-level strategy with tactical execution through platform integration, pixel implementation, measurement systems, and budget optimization.
  • Maximize client return on investment while maintaining financial and operational rigor.
  • Mentor a high-performing team in a fast-evolving digital ecosystem.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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