WPP Media

AI-native global media services network

Media Analyst Mid-Level - Performance, Digital Media

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeSão Paulo, State of São Paulo, BrazilNo salary listedIn-person

About the Job

Requirements

Ability to work independently and collaboratively while managing priorities.
Ability to solve problems and identify opportunities for improvement.
Analytical and execution-oriented profile with strong logical reasoning.
Knowledge of major digital media platforms, including LinkedIn Ads, Google Ads, DV360, and Meta.
Previous experience in an advertising agency.
Proficiency with organization, presentation, and analysis tools such as Excel or Google Sheets, PowerPoint or Google Slides, and Word or Google Docs.
Intermediate English proficiency to understand global meetings and read and write reports.

Responsibilities

Manage the setup and activation of digital campaigns across multiple media platforms.
Define the most effective campaign structure and strategy for each media platform.
Organize, validate, and monitor campaigns to ensure objectives and key performance indicators are achieved.
Develop mid-level analysts, junior analysts, and interns by providing daily support in the use of tools.
Organize budget pacing and targets.
Produce insights, optimizations, A/B tests, and continuous improvements to grow the account and achieve targets.
Maintain contact with local and global partners.
Analyze data and generate insights with support from the business intelligence department.
Participate in client presentations and meetings.
Serve as the point of reference for team analyses and decisions on campaign performance and client-account decisions.

Desired Qualifications

Experience in business-to-business (B2B).
Experience with LinkedIn Ads.
Experience with lead-generation campaigns.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Estamos em busca de uma Pessoa Analista de Mídia Pleno para integrar nosso time de especialistas em mídia digital, com foco em performance. Procuramos alguém com senso de ownership e proatividade. Essa pessoa ficará responsável por gerenciar campanhas de mídia nas principais plataformas do mercado, desempenhando um papel essencial no time ao colaborar com a liderança em desafios e interface direta com o cliente.

Responsabilidades e Atribuições:

Gerenciar o setup e as ativações das campanhas digitais em diversas plataformas de mídia;
Definir a melhor estrutura e estratégia de campanha para cada plataforma de mídia;
Organizar, validar e acompanhar as campanhas, garantindo que os objetivos e KPIs sejam atingidos;
Desenvolver analistas plenos, juniores e estagiários, proporcionando suporte diário no uso das ferramentas;
Organizar pacings de budget e metas;
Produzir insights, otimizações, testes A/B e melhorias contínuas para o crescimento da conta e atingimento das metas;
Manter contato com parceiros locais e globais;
Realizar análise de dados e gerar insights com o suporte do departamento de BI;
Participar de apresentações e reuniões com o cliente.
Ser o ponto de referência para análises e decisões do time para os assuntos de performance das campanhas e decisões para a conta do cliente.

Requisitos e Qualificações:

Capacidade de trabalhar de forma independente e em equipe, com forte habilidade de gerenciamento de prioridades;
Habilidade para resolver problemas e identificar oportunidades de melhorias;
Perfil analítico e executor com excelente raciocínio lógico;
Conhecimento das principais plataformas de mídia digital (Linkedin Ads, Google Ads, DV360, Meta, etc.);
Experiência prévia em agência de publicidade;
Proficiência em ferramentas de organização, apresentação e análise, como Excel ou Google Planilhas, PowerPoint ou Google Slides, Word ou Google Docs;
Inglês intermediário para compreender reuniões globais (não vai liderar); escrita e leitura de relatórios.

Diferenciais:

Experiência em B2B
Experiência com Linkedin Ads.
Experiência com campanhas de geração de leads.

Please read our Privacy Notice for more information on how we process the information you provide.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 2003

Recently Posted Jobs

Explore more opportunities at WPP Media

See more jobs