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WPP Media

AI-native global media services network

Pessoa Supervisora de BI

Data ManagementPosted on Nov 9
Full-timeSão Paulo, State of São Paulo, BrazilNo salary listed

About the Job

Requirements

  • Solid prior experience in Data, Business Intelligence, or Performance.
  • Advanced knowledge of Google Analytics 4, including explorations, audiences, custom events, custom dimensions, and report interpretation.
  • Practical experience with AppsFlyer for mobile measurement and attribution, including in-app event mapping, deep links/OneLink, and campaign and partner analysis.
  • Proficiency with Google Tag Manager for configuring, testing, and publishing tags, variables, and triggers.
  • Ability to interpret data, identify metric deviations, and maintain rigorous information quality.
  • Ability to conduct analytical routines autonomously without micromanagement.

Responsibilities

  • Lead the technical structure for measurement and data validation alongside performance management.
  • Monitor the acquisition and conversion funnel, identify bottlenecks and trends, and recommend optimization approaches for campaigns and products.
  • Monitor and audit traffic-source, campaign, and user-journey data across websites and mobile applications.
  • Resolve technical and analytical requests in day-to-day work.
  • Provide reports, exploratory analyses, and accurate diagnostics to support decision-making by Business and Media teams.

Desired Qualifications

  • Prior experience working directly in Digital Performance or Performance Media.
  • Familiarity with data visualization tools such as Looker Studio, Power BI, or Tableau.
  • Basic SQL knowledge or experience integrating Google Analytics 4 with BigQuery.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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