Media Solutions Growth Director

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Are you a transformative media and commercial leader who bridges the gap between deep adtech/programmatic capabilities, high-stakes media negotiations, and profitable business growth?

We are looking for a Media Solutions Growth Director to lead our Media Management & Delivery (Colombia and Peru). You will act as the primary strategic and commercial engine accelerating the expansion, maturity, and profitability of our digital media portfolio.

You will lead high-level negotiations with global tech giants (Google, Meta, TikTok) and top local media owners, drive the market adoption of our proprietary guaranteed and outcome-based products, optimize account margins through internal agency platforms, and pitch high-converting full-funnel solutions to C-suite decision-makers.

If you thrive on blending commercial acumen, technical excellence, and modern leadership to mentor and inspire high-performing teams, this is your next career-defining move.

Key Responsibilities:

Commercial Strategy & Business Growth

Define and execute the commercial roadmap, pricing models, and go-to-market (GTM) strategies for our specialized media solutions across Colombia and Peru. Personally drive the acquisition, pitch defense, and expansion of client portfolios—consulting directly with CMOs, CEOs, and Client Procurement teams. Accelerate adoption and market penetration of proprietary Solutions.

Strategic Media Partnerships & Volume Negotiations

Lead volume-based, high-impact joint business plans and direct annual upfront negotiations with global platforms (Google, Meta, TikTok). Foster preferred, high-value commercial alliances with key local/regional publishers, broadcasters, and media houses.

Product Evolution, Programmatic & 360 Solutions

Transform advanced technical capabilities—Programmatic DSPs (DV360, Xandr, Taboola), Retail Media, SEO, Performance, and 1st-Party Data integration (GA4, CDPs, DMPs).

P&L, Operations & Margin Optimization

Own operational and commercial accountability for the regional P&L, driving profitability, fee structures, and margin expansion within agency platforms. Supervise Media Ops and activation workflows to guarantee flawless execution, contract compliance, accurate pipeline forecasting, and adherence to local audit standards.

Modern Leadership & Team Enablement

Lead, mentor, and scale a multidisciplinary team of 10+ professionals across activation, operations, and commercial strategy. Apply modern, inclusive leadership methodologies designed to inspire, retain, and elevate next-generation (Gen-Z) digital talent. Cultivate a culture of technical rigor, commercial resilience, consultative storytelling, and continuous learning.

Role Requirements & Qualifications Experience:

10+ years of progressive experience in the digital media and advertising agency ecosystem, leading activation, ad operations (Media Ops), and omnichannel strategy in Colombia or Peru. 5+ years in a commercial leadership position (Media Investment, Partnerships, or Solutions Sales) with proven revenue growth metrics. Proven Team Leadership: Demonstrated experience directly managing teams of 10+ people, with a focus on modern people-management, talent development, and high-performance culture. Platform & Vendor Deal-Making: Proven track record of closing high-value commercial agreements and performance commitments with major platforms (Meta, Google, TikTok, local media networks). Pitch Wins: Strong background leading major regional pitches and delivering consultative, commercial pitches to C-suite and Procurement leaders.

Skills & Knowledge:

Adtech & Programmatic Mastery: In-depth knowledge of DSPs, buying platforms (DV360, Xandr, Taboola, etc.), and programmatic trading models. 360 Omnichannel Vision: Well-rounded expertise across Full-Funnel Performance, Retail Media, Paid Social, CTV and Content. Data-Driven Strategy: Strategic fluency in 1st-party data deployment, identity resolution, attribution modeling, GA4, and modern data infrastructures. Financial & Commercial Modeling: Advanced skills in commercial architecture, margin modeling, business case development (Advanced Excel), and executive storytelling (Keynote/PowerPoint). Market Network: Robust network of professional relationships with digital partners, broadcasters, retailers, and publishers across the Colombian and Perú landscape. Language: Professional fluency in Spanish and English (both written and spoken) is required, as the role involves regional/global communication.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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