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WPP Media

AI-native global media services network

Associate Business Director - Media Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeKarachi, Karachi City, Sindh, PakistanNo salary listed

About the Job

Requirements

  • Six to eight years of experience in planning, buying, and leading teams in the relevant field.
  • Experience driving revenue growth through emerging opportunities and established partnerships.
  • A master's degree in marketing/media sciences or an equivalent qualification from a reputable business school.
  • Experience communicating the benefits of marketing opportunities to brands.
  • Strong organizational and numeracy skills.
  • Strong negotiation skills.
  • Flexibility to work under pressure and meet multiple demands within challenging deadlines.
  • Ability to communicate effectively at all levels, internally and externally, in formal and informal settings.

Responsibilities

  • Build rapport with the immediate team, establish relationships with media vendors, and ensure team processes are compliant.
  • Run and execute monthly meetings, develop changes that improve clients' buying performance, and communicate clearly in writing and verbally.
  • Develop skills for the next level, develop negotiations on behalf of clients, and sell media plans and additional internal initiatives to clients.
  • Identify opportunities with clients to maximize or improve their media investments and build senior client relationships that position Mindshare as a principal business partner.
  • Design and deliver an overall strategic approach for accounts to meet clients' business objectives and strategies.
  • Support the General Manager in promoting the Exchanges philosophy to clients, identifying and managing opportunities, and achieving decision-maker buy-in.
  • Develop the scope of work, assess financial implications and budget requirements, negotiate terms to optimize account profitability, and obtain client sign-off on fee negotiations.
  • Coordinate resources across the organization, including the global network and Mindshare, to meet client objectives and deadlines.
  • Manage account profit and loss and deliver the agreed account budgets.
  • Support department heads in advising and educating clients on Mindshare's fee structure for projects outside the agreed scope of work.
  • Develop annual staffing plans based on job requirements, past performance, and future contingencies, and review resource allocation quarterly.
  • Sell the team's solutions and expertise rather than those of individuals.
  • Set key performance indicators and manage the quality of client-facing output.
  • Cultivate additional business opportunities and secure profitable revenue for the client and Mindshare.
  • Keep the General Manager and Managing Director informed of issues or developments that affect agency performance and profitability.
  • Work with Business Planning to analyze client-brand and product market situations and explain the findings in a way clients understand.
  • Support alignment of input from groups and specialists and make decisions with clients when necessary.
  • Lead relationships with key stakeholders, including media, creative and advertising agencies, clients, and other marketing partners, to align media objectives and strategies.
  • Collaborate with Specialist Group Partners to identify the most appropriate talent for assignments.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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