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WPP Media

AI-native global media services network

Group Head Paid Social

Performance & Paid MarketingPosted on Nov 9
Full-timeDüsseldorf, GermanyNo salary listed

About the Job

Requirements

  • At least 4–6 years of hands-on digital agency experience managing multi-million-dollar social campaigns in the EMEA region.
  • Expert knowledge of Meta, TikTok, LinkedIn, Snap, and Pinterest; Meta Blueprint certification is desirable.
  • Business-fluent English, spoken and written, for daily communication in an international team and client environment.
  • Strong numerical aptitude and the ability to translate complex raw data into clear, strategic, actionable recommendations for senior management.
  • Knowledge of paid social optimization levers and, ideally, experience with third-party automation, feed-management, or creative tools such as Smartly.io or Sprinklr.

Responsibilities

  • Lead the strategic development and oversight of cross-market paid social campaigns for the global Google account, serving as the primary strategic contact for the client and internal specialist departments.
  • Set the long-term paid social direction for Google workstreams in alignment with overall client goals, measurement priorities, and cross-platform best practices.
  • Build and maintain trusted relationships with senior clients, key platform partners such as Meta, TikTok, LinkedIn, Snap, and Pinterest, and internal stakeholders.
  • Continuously improve paid social processes, governance guidelines, and workflows to increase efficiency and maintain high quality standards across the team.
  • Advise internal teams and client-side media and marketing campaign leads, refine client briefs, and define forward-looking campaign approaches.
  • Identify industry trends, product releases, and strategic testing scenarios to secure ongoing competitive advantages for the client.
  • Ensure global control processes are followed across the account team and lead the development of the regional overall social media strategy.

Desired Qualifications

  • Relevant platform certifications, such as Meta Blueprint.
  • Experience with third-party tools for automation, feed management, or creative management, such as Smartly.io or Sprinklr.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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