Commerce Lead

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Description

The Director of ecommerce brings thought leadership in full funnel commerce strategy and planning, ecommerce campaign management, DTC, and retail media expertise to the WPP Media, delivering best-in-class solutions across our client teams.

This role will have the opportunity to work across multiple client accounts, Affiliate and influencer marketing teams, performance marketing, retail, tech and analytics partners, and support highly dynamic cross-functional project teams.  This role is designed to deliver Commerce strategic support to our clients and WPP client teams. The role is responsible for operationalizing best practices, developing commerce solutions, and delivering client business objectives.

Job Responsibilities:

Strategic Leadership:

• Champion the adoption of WPP Commerce across existing and new business

• Support client teams (investment, performance, planning, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.

• Support the integration between commerce and brand media to develop end-to-end media strategy for clients.

• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.

• Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.

• Develop robust partnerships with key marketplaces (Lazada, Shopee etc.), affiliates (shopback, etc.), other retail partners (Grab etc.)

• Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans.

• Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate digital/non-digital retail media formats into overall client campaigns. 

Client Success:

• Collaborate closely with client teams to execute best-in-class campaigns aligned with client objectives.

• Consult with agencies and clients, translating business briefs into actionable retail media strategies.

• Drive performance across marketplace accounts, ensuring alignment with broader commerce strategies.

• Design measurement frameworks for all retail media formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to track effectiveness and client ROI.

Operational Excellence:

• Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients.

• Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying.

• Proactively identify and evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms to maintain our competitive edge.

• Develop and run training program to raise group capability across key Commerce capability.

Commercial

• Take ownership on pipelining, forecasting and delivery of group Commerce solutions and projects.

• Provide accountability across the assigned Group for commercial outcomes of all projects, products and services.

• To report against the business growth targets, working closely with the client and market leads to deliver them.

What it takes to be successful

• Expert knowledge on the Retail landscape and relevant topics within the industry

• Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions.

• Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen.

• High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals.

• Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders is a much.

• Experienced trainer, having worked with marketing teams to deliver learning & development programs.

• Strong data & tech partner management capabilities, with established relationships in place with key partners

• Highly organised, detail orientated, QA-focused with demonstrated project management capabilities.

• Ability to work in a matrix organisation, managing complexity and challenges.

• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.

• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.

• 10+ years of experience in ecommerce/retail strategy, partner management, ecommerce campaign management and client relationship management

• Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee, Google, Meta, Tiktok shop etc.).

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.