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WPP Media

AI-native global media services network

Executive – Senior Executive, Implementation Planning - Manager, Media Planning

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • A bachelor's degree in marketing, advertising, business, or a related field.
  • Two to four years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a plus.
  • In-depth knowledge of media planning principles, techniques, and best practices across digital, social, and other channels.
  • Familiarity with media buying, negotiation, and contract management.
  • Strong analytical skills and the ability to interpret data and metrics to make data-driven decisions.
  • Proficiency in media planning and tracking tools; Marketo, Convertr, or Data Studio experience is a plus.
  • Computer literacy and good skills in basic Office programs, including Excel.
  • Creative thinking and problem-solving abilities.
  • A passion for media and advertising and a desire to expand knowledge.

Responsibilities

  • Develop relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
  • Communicate across all levels of the team and across all practices.
  • Support Media Planning Managers to ensure smooth campaign delivery and performance against agreed outcomes.
  • Conduct research and compile data to guide and support planning and optimization recommendations.
  • Compile and validate creative specifications, and collaborate with creative agency partners to meet deadlines.
  • Collaborate with Activation teams to complete plan details in Olive.
  • Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
  • Prepare data for reporting and analysis.
  • Support the team in making optimization recommendations.
  • Assist in managing testing plans for assigned campaigns.
  • Contribute to internal case studies to share learning and best practices.
  • Meet with vendors and attend presentations to build knowledge of the media landscape.

Desired Qualifications

  • Technology-field B2B program marketing experience is preferred.
  • Enterprise infrastructure software marketing experience is a plus.
  • Experience with Marketo, Convertr, or Data Studio is a plus.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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