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WPP Media

AI-native global media services network

Social Media Manager

Performance & Paid MarketingPosted on Nov 13
Full-timeHelsinki, FinlandNo salary listedIn-person

About the Job

Requirements

  • At least 3–5 years of social media marketing experience with evidence of measurable results.
  • Good knowledge of social media platforms and their advertising tools, such as Meta, LinkedIn, TikTok, and Snapchat.
  • Practical expertise in paid social advertising, including campaign setup, targeting, optimization, and reporting.
  • Understanding of tracking and measurement fundamentals, including tags, pixels, conversion tracking, and UTM parameters.
  • Ability to manage several projects and budgets simultaneously.
  • A data-driven approach, including interpreting results, supporting decisions with figures, and reporting to clients.
  • Strong communication and teamwork skills, and willingness to work with diverse clients and partner agencies.
  • Readiness and interest in using artificial intelligence in daily work, for example in analysis, reporting, and planning.
  • Fluency in spoken and written Finnish and English.

Responsibilities

  • Develop and execute social media strategies and plans for clients, and define key performance indicators for media advertising.
  • Manage social media budgets and allocate them according to objectives.
  • Conduct social media audits and competitor analyses to support strategic work.
  • Work closely with account teams, creative agencies, and research and technology teams.
  • Report results and insights to clients and present recommended next steps.
  • Monitor platform developments and trends and bring best practices, including artificial-intelligence-based tools, to clients.
  • Mentor early-career team members and support their professional development.
  • Participate in new-business pitches and presentations.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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